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How to Contribute to Changing the Social Norms Around Drinking Within Your Community
Alcohol and Health

How to Contribute to Changing the Social Norms Around Drinking Within Your Community

June 19, 2024
7 min read
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A team of researchers and psychologists who specialize in behavioral health and neuroscience. This group collaborates to produce insightful and evidence-based content.
June 19, 2024
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Certified recovery coach specialized in helping everyone redefine their relationship with alcohol. His approach in coaching focuses on habit formation and addressing the stress in our lives.
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Recognized by Fortune and Fast Company as a top innovator shaping the future of health and known for his pivotal role in helping individuals change their relationship with alcohol.
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Reframe Content Team
June 19, 2024
7 min read


Changing social norms around drinking is a significant step in promoting healthier lifestyles and fostering supportive environments. Social norms, the unwritten rules that govern behavior in society, profoundly influence how we interact with alcohol. By understanding and reshaping these norms, we can contribute to a cultural shift that encourages mindful drinking and supports those who choose to reduce or eliminate alcohol consumption.

Understanding Social Norms and Their Impact

How to Contribute to Changing the Social Norms Around Drinking Within Your Community

Social norms are powerful drivers of behavior. They dictate what is considered acceptable or unacceptable within a community. According to the article "The 4 Types of Social Norms and How It Affects Us", these norms can influence a wide range of behaviors, including drinking patterns. Social norms around alcohol often glorify excessive drinking and marginalize those who choose sobriety or moderation. By challenging these norms, we can create a more inclusive and health-conscious community.

The Role of Social Media

Social media plays a significant role in perpetuating drinking norms. Platforms like Instagram and Facebook often glamorize alcohol consumption, making it seem like an essential part of socializing. As highlighted in the article "Why Does Social Media Glamorize Drinking?", social media can create a distorted perception of reality, where drinking is seen as the norm. By promoting alcohol-free events and sharing positive experiences related to sobriety or mindful drinking, we can use social media as a tool to reshape these perceptions.

Steps to Change Drinking Norms in Your Community

1. Educate and Raise Awareness

One of the first steps in changing social norms around drinking is education. Organize workshops, seminars, and discussions to educate people about the risks associated with excessive drinking and the benefits of a sober or reduced-alcohol lifestyle. Provide information on how social norms influence drinking behaviors and how individuals can make healthier choices.

2. Promote Alcohol-Free Events

Encourage the organization of alcohol-free events in your community. These events can include sports activities, cultural festivals, and social gatherings that do not center around alcohol. By providing alternatives, you create spaces where people can socialize without the pressure to drink.

3. Support Local Businesses

Support local businesses that offer non-alcoholic beverages and promote a culture of mindful drinking. Cafés, restaurants, and bars that provide a variety of non-alcoholic options can become popular spots for those looking to reduce their alcohol intake.

4. Create Support Groups

Establish support groups for individuals who are trying to cut back on alcohol. These groups can provide a safe space for people to share their experiences, challenges, and successes. Peer support can be incredibly powerful in helping individuals stick to their goals.

5. Challenge Stereotypes

Challenge stereotypes and misconceptions about alcohol use. Normalize the idea that enjoying life and socializing does not have to involve alcohol. Highlight stories of people who lead fulfilling lives without relying on alcohol.

6. Engage Influencers

Engage local influencers and community leaders to advocate for healthier drinking habits. Influencers can use their platforms to promote messages about the benefits of reducing alcohol consumption and the importance of supportive social environments.

7. Leverage Media

Use local media to spread awareness about the importance of changing drinking norms. Collaborate with newspapers, radio stations, and online platforms to share stories, articles, and interviews that highlight the impact of alcohol on health and well-being.

Addressing Challenges

Changing social norms is not without its challenges. Resistance can come from those who are deeply ingrained in the culture of drinking. It is important to approach this change with empathy and understanding. Acknowledge the social and cultural significance of alcohol for many people and provide alternatives that do not feel like a loss.


Changing the social norms around drinking within your community is a gradual process that requires collective effort. By educating, promoting alternatives, supporting local businesses, creating support groups, challenging stereotypes, engaging influencers, and leveraging media, you can contribute to a cultural shift that encourages healthier drinking habits. As more people embrace these changes, the community as a whole will benefit from improved health and well-being.

Manage Your Drinking Effectively with Reframe

Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!

The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.

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The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today! 

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