Why Can't I Stop Drinking? Understanding the Cycle
Published:
September 12, 2025
·
Read time:
22
Written by
Reframe Content Team
A team of researchers and psychologists who specialize in behavioral health and neuroscience. This group collaborates to produce insightful and evidence-based content.
Certified recovery coach specialized in helping everyone redefine their relationship with alcohol. His approach in coaching focuses on habit formation and addressing the stress in our lives.
Recognized by Fortune and Fast Company as a top innovator shaping the future of health and known for his pivotal role in helping individuals change their relationship with alcohol.
June 24, 2022
·
22
Reframe Content Team
June 24, 2022
·
22
You might go days, even weeks, without a single drink. But when you decide to have one, stopping feels impossible. If you've found yourself asking, "Why can't I stop drinking once I start?", you're not alone. This confusing pattern isn't about drinking every day. It’s about why it’s so hard to stop drinking on certain occasions. Understanding this is the first step to taking back control. We'll explore the real reasons behind this cycle and what you can actually do to change it, without the confusing jargon.
But don't worry! We are here not to frighten you but to help you understand what's going on. Let’s explore the science behind occasional binge drinking, with insights from the latest research to help you manage this potentially unhealthy behavior. It’s all about understanding your brain, your body, and the intriguing relationship they share with alcohol.
Why Is It So Hard to Stop Drinking?
Did you know that drinking habits are heavily influenced by the brain's neurochemical activity? When we consume alcohol, it triggers the release of dopamine in this area, which is experienced as pleasure. It's akin to eating a delicious piece of cake or listening to your favorite song. The brain goes, "Hey, that's fun. Let's do it again!" This mechanism can be particularly potent for occasional drinkers, making it hard to stop once they start.
Exciting recent research from scientists at Stanford University clarified how this process works by showing that alcohol affects a specific part of our brain known as the nucleus accumbens, a key player in our reward system. This system evolved to keep necessary habits alive, but, unfortunately, can be easily hijacked by substances such as alcohol.
Over time, the brain begins to see the oversupply of dopamine as the “new normal,” setting off powerful cravings — strong desire for alcohol — when we try to stop. Triggers — situations, thoughts, or any other cues we associate with drinking — tend to make cravings “louder.”
If we’ve been drinking for a long time, we might even form a physical dependence on alcohol, which leads to withdrawal symptoms ranging from irritability, nausea, and shakiness to seizures and delirium tremens when we suddenly stop. (But don’t worry, with some science-backed tools on our side, this neurological wiring can be reversed — we can change our relationship with alcohol!)
The Three-Stage Cycle of Addiction
That powerful pull you feel isn't just in your head; it's a recognized pattern that neuroscientists call the cycle of addiction. This framework helps explain why a casual drink can sometimes turn into a compulsive habit. It’s not a personal failing, but a powerful loop that rewires the brain’s reward system over time. Understanding these stages can be the first step toward breaking the cycle and regaining control. The cycle consists of three distinct phases that feed into one another, creating a self-reinforcing loop that can be tough to interrupt without the right tools and knowledge.
Binge and Intoxication
This is the stage where you’re actively drinking and feeling the pleasant effects. Alcohol triggers a rush of dopamine, making you feel good and temporarily reducing stress. According to the National Institute on Alcohol Abuse and Alcoholism (NIAAA), this initial positive feeling can make you want to drink more and more. The tricky part is that while you might be drinking to cope with stress, over time, this can actually make negative feelings worse. This creates a trap where you reach for another drink to get that initial relief, reinforcing the very behavior you might want to change.
Withdrawal and Negative Affect
After the buzz wears off, the second stage begins. This is the "crash" where you experience the opposite of alcohol's pleasant effects. The NIAAA explains that when you stop drinking, you can experience withdrawal symptoms that are both physical and emotional. You might have trouble sleeping, feel sick, or notice an increase in sadness, anger, or anxiety. These uncomfortable feelings create a strong motivation to drink again simply to find relief. This isn't about seeking pleasure anymore; it's about escaping discomfort, which makes the cycle even more compelling and difficult to break.
Preoccupation and Anticipation
In the final stage, after a period of not drinking, your brain starts thinking about alcohol again. This is the craving phase. You might find yourself planning when and how you can get your next drink. This preoccupation can be triggered by people, places, or feelings you associate with drinking. Your brain is essentially anticipating the reward it remembers from the first stage, and it sends powerful signals to get you to repeat the behavior. This intense focus on alcohol is what drives the cycle forward, leading you right back to the binge and intoxication stage.
How Alcohol Tolerance Develops
Have you ever noticed that you need to drink more now than you used to just to feel the same effects? That’s alcohol tolerance at work. When you drink regularly, your brain adapts to the presence of alcohol. As explained by the health organization Drinkaware, this means you need to consume more alcohol to achieve the initial buzz you’re looking for. While some people might see a high tolerance as a sign they can "handle their liquor," it's actually a red flag. It indicates that your body is changing in response to alcohol, which can have significant health consequences.
A high tolerance can be misleading because you might not feel as intoxicated as you actually are, leading you to drink dangerous amounts without realizing it. More importantly, it’s a key sign that you're at a higher risk of developing an alcohol dependence. Your body is becoming reliant on alcohol to function "normally," and the line between wanting a drink and needing one starts to blur. Recognizing that your tolerance is increasing is a crucial moment of awareness. It’s an opportunity to reassess your habits and consider taking a break to allow your body and brain to reset.
How Alcohol Affects Your Willpower
Why can't we just stop drinking after one or two drinks, you might ask? Well, alcohol also impacts the prefrontal cortex, the area of the brain responsible for decision-making and impulse control. As we drink, our ability to make wise decisions gradually decreases, often leading to that "just one more" mindset.
Moreover, there's evidence suggesting that individuals who display intermittent, heavy drinking habits might have a genetic predisposition. A study by the National Institute on Alcohol Abuse and Alcoholism showed that specific genetic variations can make some people more susceptible to binge drinking.
Understanding Alcohol Use Disorder (AUD)
Sometimes, the line between a habit and a problem can feel blurry. If you find yourself consistently drinking more than you intended or continuing to drink despite negative consequences, it might be more than just a pattern. This is where the term Alcohol Use Disorder (AUD) comes in. It’s a medical diagnosis for what many people call alcoholism, and it’s defined by having an impaired ability to stop or control alcohol use despite adverse social, occupational, or health consequences. It’s important to remember that AUD is a recognized medical condition, not a personal failing, and it exists on a spectrum from mild to severe. Understanding where your habits fall on this spectrum can be the first step toward making a change.
Recognizing the signs isn't about labeling yourself; it's about gaining clarity. It’s about understanding the underlying mechanisms that make it so hard to "just stop." The criteria for AUD focus on behaviors and outcomes, like spending a lot of time drinking or recovering from it, developing a tolerance, or experiencing withdrawal. By looking at these signs objectively, you can get a clearer picture of your relationship with alcohol and decide what you want that relationship to look like moving forward. This knowledge empowers you to seek the right kind of support, whether that’s through a community, a program like Reframe, or professional medical advice.
What Counts as Heavy Drinking?
The terms "heavy drinking" or "at-risk" drinking often come up, but what do they actually mean? According to health experts, the thresholds are often lower than people think. The Cleveland Clinic defines heavy drinking "for men, as five or more drinks in one day, or 15 or more drinks in a week. For women, it is four or more drinks in one day, or eight or more drinks in a week." A standard drink might also be smaller than you realize—it’s about 12 ounces of regular beer, 5 ounces of wine, or 1.5 ounces of distilled spirits. Keeping these numbers in mind can provide a helpful benchmark for evaluating your own consumption patterns and understanding potential health risks.
Signs and Symptoms of AUD
So, how do you know if your drinking patterns might be classified as AUD? The symptoms often involve shifts in your mood and behavior. You might experience strong cravings for alcohol, find yourself drinking even when it’s causing friction in your relationships, or feel withdrawal symptoms like anxiety or shakiness when you’re not drinking. Other signs include wanting to cut down but not being able to, spending a lot of time obtaining and consuming alcohol, or giving up activities you once enjoyed in favor of drinking. It’s less about the exact amount you drink and more about the impact alcohol is having on your life and your ability to control its role.
Mild, Moderate, and Severe Classifications
It's helpful to know that AUD isn't an all-or-nothing diagnosis. Instead, it's classified as "mild, moderate, or severe, depending on the number of symptoms present." This spectrum approach is important because it acknowledges that everyone's experience is different. Someone with a mild AUD might show two or three key symptoms, while someone with a severe case would exhibit six or more. This framework helps healthcare professionals tailor support and treatment to the individual's specific needs. It also means that even if you only identify with a few signs, it’s still a valid reason to explore changing your habits for the better.
Key Risk Factors for Developing AUD
Why do some people develop an unhealthy relationship with alcohol while others don't? There’s no single answer, but rather a combination of factors that can increase a person's risk. These can include your genetic makeup, your family history with alcohol, the age you started drinking, and your mental health. Understanding these risk factors isn't about placing blame or feeling doomed by your circumstances. Instead, it’s about recognizing your unique vulnerabilities so you can be more mindful and proactive in managing your relationship with alcohol. It’s about knowing your personal landscape so you can better find your way.
Genetics and Family History
If you’ve ever wondered if alcohol issues run in your family, you’re onto something significant. Research from American Addiction Centers shows that "genetics account for roughly 60% of the risk of developing an AUD." This doesn't mean you're destined to follow the same path, but it does mean you might be more biologically susceptible to alcohol's effects. Having this awareness is a powerful tool. It allows you to be extra vigilant about your habits and make conscious choices that support your long-term well-being, breaking a cycle rather than repeating it.
Age of First Drink
When you had your first drink matters more than you might think. The adolescent brain is still developing, particularly the parts responsible for judgment and impulse control. Introducing alcohol during this critical period can alter that development. In fact, studies show that "people who start drinking before age 15 are three times more likely to develop an AUD than those who wait until age 21." This highlights the importance of delaying alcohol consumption, as it gives the brain more time to mature, building a stronger foundation for making healthy decisions later in life.
Co-Occurring Mental Health Conditions
There's a strong link between mental health and alcohol use. Many people turn to alcohol to self-medicate or cope with symptoms of anxiety, depression, or trauma. According to research, "substance misuse is twice as common among adults with mental illness." While alcohol might offer temporary relief, it often worsens these conditions in the long run, creating a challenging cycle that’s hard to break. Addressing both the drinking and the underlying mental health condition at the same time is often the key to making lasting, positive changes and finding healthier coping mechanisms.
Health Risks of Long-Term Heavy Drinking
While the immediate effects of alcohol are well-known, the cumulative impact of long-term heavy drinking can be profound and affect nearly every system in your body. Over time, excessive alcohol consumption can lead to chronic diseases and serious health complications that significantly impact your quality of life. From your liver and heart to your brain and immune system, no part of the body is truly spared. The good news is that the body has an incredible capacity for healing. By reducing or stopping your alcohol intake, you can often halt or even reverse some of the damage, making a significant investment in your future health.
Impact on the Liver and Heart
The liver and heart are two of the organs that bear the brunt of long-term heavy drinking. Your liver works hard to process alcohol, and overworking it can lead to inflammation and damage. As the Cleveland Clinic notes, "heavy, long-term drinking can lead to serious health issues, including liver problems and heart problems." This can manifest as fatty liver disease, alcoholic hepatitis, or even cirrhosis, a severe scarring of the liver. Similarly, alcohol can weaken the heart muscle, leading to conditions like cardiomyopathy, and contribute to high blood pressure and irregular heartbeats, increasing the risk of stroke and heart attack.
Increased Cancer Risk
The connection between alcohol and cancer is one that often gets overlooked. However, the National Institute on Alcohol Abuse and Alcoholism (NIAAA) is clear that "alcohol use is linked to many health and social problems, including an increased risk of cancers." Alcohol is classified as a known human carcinogen, and it’s associated with a higher risk of developing several types of cancer, including those of the mouth, throat, esophagus, liver, and breast. Even moderate levels of drinking have been shown to increase this risk. Understanding this link is crucial for making informed decisions about your health.
Effects on the Brain
Beyond the short-term impact on judgment and coordination, long-term alcohol use can cause lasting changes to your brain. The NIAAA explains that "regular drinking changes the brain's structure and how it works, making it hard to stop drinking and can lead to relapse." It can shrink brain tissue and interfere with the communication pathways between brain cells, affecting everything from memory and learning to problem-solving and emotional regulation. Fortunately, the brain has a remarkable ability to repair itself. Many people who cut back or quit drinking notice improvements in their cognitive function over time.
Ready to Quit Drinking? Here's How
Now that we have a better understanding of why we find it difficult to stop drinking once we start, let's talk about what we can do to break this cycle. Here are some tips to get you started.
Decide on your goals. Start by taking stock of the situation and making a plan. Focus on finding your “why” — the reasons why you want to eliminate alcohol from your life. It’ll keep you going if things get rough!
Take it slow (if you need to). There’s no rush — you’re in this for the long haul. So make sure you’re going at the pace you’re comfortable with. Cutting back gradually until you’ve eliminated alcohol completely might be the way to go. For example, if you’re used to drinking every weekend, try to add some booze-free weekends until you feel comfortable with the new pattern — then extend the alcohol-free periods!
If you’ve been drinking heavily for a long time (even if you don’t drink every day), make sure to check with a medical professional to make the journey safe and avoid dangerous withdrawal effects. On the other hand, if withdrawal is unlikely and you’re ready to say goodbye to booze for good — go for it!
Get a mindfulness practice going. A prominent method that has gained scientific backing is mindfulness training. Research conducted at the University of Washington showed that mindful meditation could reduce the risk of heavy drinking by enhancing self-control.
Reframe your thoughts around alcohol. Also, a technique called cognitive behavioral therapy (CBT) has shown promising results. It involves changing the thought patterns that lead to harmful behaviors. According to research, CBT is effective in controlling binge drinking episodes.
Professional Support and Treatment Options
While self-guided strategies are powerful, sometimes you need a little extra backup. Reaching out for professional help is a sign of strength, not weakness. It means you’re serious about making a change and are willing to use every tool available to you. The good news is there are many different paths to getting support, and you can find one that fits your life and your specific needs. From medical assistance to therapy and community groups, building a robust support system can make all the difference in successfully changing your relationship with alcohol for the long term.
Medication-Assisted Treatment
Did you know that certain medications can help you on your journey to drink less? Medication-assisted treatment (MAT) involves using FDA-approved medications, in combination with counseling, to help manage alcohol cravings and withdrawal symptoms. According to the National Institute on Alcohol Abuse and Alcoholism (NIAAA), treatment that includes medicine, therapy, or both can be highly effective for people with Alcohol Use Disorder (AUD). These medications aren’t a “magic pill,” but they can give you a significant advantage by easing the physical discomfort that often comes with cutting back, allowing you to focus more on changing your habits. A conversation with your doctor can help you determine if this is a suitable option for you.
Levels of Care: From Detox to Outpatient
Treatment isn’t one-size-fits-all. The right approach depends entirely on your personal situation and how much support you need. For some, a medical detox is the necessary first step to safely manage withdrawal symptoms under medical supervision. Others might find that an inpatient or residential program, where you live at a facility for a period, provides the immersive environment needed for recovery. For many, outpatient programs offer the perfect balance, allowing you to receive treatment while still living at home and managing daily responsibilities. Tools like the Reframe app can be an excellent complement to outpatient care or a primary source of support for those looking for a structured, science-backed program they can follow from anywhere.
Therapy and Support Groups
Talking it out can be incredibly powerful. Behavioral treatments, like counseling with a therapist, are designed to help you identify and change the thought patterns and behaviors that lead to heavy drinking. You’ll learn new coping skills and strategies for handling triggers in a healthy way. At the same time, connecting with others who understand what you’re going through can be a game-changer. Support groups like Alcoholics Anonymous (AA) provide a space for shared experiences and mutual encouragement. If you're looking for a modern, accessible community, the peer support groups within Reframe offer a welcoming environment where you can connect with thousands of others on the same path, right from your phone.
Simple Steps to Start Drinking Less
What if you’re not quite ready to leave booze behind completely, but want to start drinking less? No problem! Here are some tips to start with:
Setting drinking limits. Decide beforehand how many drinks you're going to have and stick to it.
Alcohol-free days. Establish certain days of the week as alcohol-free days.
Switch it up. Try substituting alcoholic beverages with non-alcoholic ones.
Find your people. The people you spend your time with can have a large influence on your drinking habits. Get in touch with some folks on a similar path as you and stick with them — they’ll provide you with much-needed support.
Here's to making better choices and nurturing healthier habits. Until next time, stay curious and keep exploring!
Track Your Drinks to Build Awareness
Knowledge is power, especially when it comes to your habits. Simply tracking your drinks can be a game-changer. It’s not about judging yourself; it’s about gathering honest data. When you write down every drink, you start to see the full picture of your consumption. You might be surprised by how much you actually drink on a night out or how often those "occasional" drinks add up. This practice helps you build awareness around your patterns, making it easier to spot the moments that lead to drinking more than you intended. It’s the first, crucial step toward making a conscious change.
The Reframe app includes a personalized drink tracker to help you understand your patterns without judgment.
If keeping a manual log feels like a chore, technology can help. The Reframe app was designed with this exact challenge in mind. Our personalized drink tracker makes it simple to log your consumption in real-time. The goal isn't to make you feel guilty, but to empower you with information in a supportive, judgment-free space. By seeing your habits laid out clearly, you can connect the dots between your mood, your environment, and your desire to drink. This clarity is often the catalyst for meaningful, lasting change, helping you move forward with intention rather than reacting to old patterns.
Identify and Manage Your Triggers
Have you ever noticed that you crave a drink after a stressful day at work, or every time you hang out with a certain group of friends? These are called triggers. As the National Institute on Alcohol Abuse and Alcoholism notes, "Triggers — situations, thoughts, or any other cues we associate with drinking — tend to make cravings 'louder.'" Recognizing what sets off your desire to drink is essential. It could be an emotion like boredom or anxiety, a specific time of day, or a particular place. Once you know your triggers, you can create a plan to either avoid them or cope with them in a healthier way, without reaching for alcohol.
Find Fulfilling Alternatives to Drinking
Breaking the cycle of binge drinking often means finding new, rewarding activities to fill the space alcohol once occupied. Think about the times you would normally drink and brainstorm other things you could do instead. This could be picking up an old hobby, starting a new fitness class, exploring a nearby park, or diving into a good book. Taking a break from alcohol gives your mind and body a chance to reset. Finding fulfilling alternatives makes that break feel less like a sacrifice and more like an opportunity to rediscover what truly brings you joy and satisfaction, creating new, healthier habits along the way.
Frequently Asked Questions
I only drink on weekends, but I can't seem to stop once I start. Does this mean I have a problem? It's less about applying a specific label and more about how this pattern makes you feel. The core issue you're describing—intending to have one or two drinks but consistently having more—is a common experience. It points to alcohol's powerful effect on the brain's reward and decision-making centers. If this cycle causes you stress, regret, or negatively impacts your life, then it's a pattern worth addressing. It's not about the frequency of your drinking, but about your loss of control during those occasions.
My friends and I joke about having a high tolerance. Is that actually something to be concerned about? Yes, it's definitely something to pay attention to. While being able to "hold your liquor" might seem like a social advantage, it's actually a sign that your brain and body are adapting to the presence of alcohol. This means you need more of it to get the same effect, which can lead you to drink dangerous amounts without feeling intoxicated. More importantly, a rising tolerance is a key indicator that your body is on the path toward developing a physical dependence on alcohol.
You mentioned the brain's reward system. Does that mean this is all about willpower? Not at all. In fact, understanding the science shows us that it's much more complex than a simple lack of willpower. Alcohol physically changes your brain's chemistry, particularly in the areas that manage pleasure and impulse control. It essentially hijacks your reward system and weakens your decision-making abilities with each drink. Recognizing this isn't an excuse, but an explanation that allows you to stop blaming yourself and start using effective strategies to work with your brain, not against it.
I feel overwhelmed by all the advice. What is the single most effective first step I can take today? The simplest and most powerful first step is to build awareness without judgment. For the next week, try tracking your drinks. Don't set any goals to cut back just yet—simply make a note of when, where, and why you have each drink. This act of observation helps you see your patterns clearly, identify your personal triggers, and understand your relationship with alcohol on a deeper level. This knowledge is the foundation for making any meaningful change.
If alcohol has changed my brain, is the damage permanent? This is a common and understandable fear, but the outlook is incredibly hopeful. The brain has a remarkable ability to heal and rewire itself, a quality known as neuroplasticity. When you reduce or stop drinking, you give your brain the chance to recover. Many people notice significant improvements in their thinking, memory, and mood over time. While some long-term, heavy use can cause more lasting issues, the brain's capacity for repair is truly amazing.
Key Takeaways
The "Just One More" Feeling Is Biological: The struggle to stop drinking is often driven by brain chemistry, not a lack of willpower. Alcohol triggers a dopamine release in your brain's reward system, creating a powerful cycle that makes you crave more.
Recognize Your Unique Vulnerabilities: Your personal risk for developing an unhealthy habit is influenced by factors like genetics, family history, and mental health. Understanding these helps you approach change with greater self-awareness.
Actionable Steps Are Your Strongest Tools: Lasting change starts with a clear plan. Begin by tracking your drinks to understand your patterns, identifying your specific triggers, and finding fulfilling activities to replace drinking.
If you’re concerned about your drinking patterns and are ready to start making positive changes in your life, the Reframe app is here to help you get started! The tools and skills in the app can help you rethink the role of alcohol in your life and shift toward healthier patterns.
With our # 1-rated app, you will be able to access daily readings that will help you develop new habits and skills. You will also receive a set of daily tasks, including a journal prompt, guided meditations, and motivational quotes to help guide and inspire you along the way.
Our community of caring, compassionate people is ready to help by sharing their stories and advice 24/7 through our Forum chat! We can also connect you with licensed coaches for one-on-one counseling sessions and daily check-in calls via Zoom.
The Reframe in-app Toolkit contains a wealth of resources that will provide you with additional knowledge and help you sharpen your new skills. And since the Reframe app is free for 7 days, you can try it today risk-free! We are confident that we can help you make meaningful changes in your life. See you in the app!
Reframe has helped over 2 millions people to build healthier drinking habits globally
At Reframe, we do science, not stigma. We base our articles on the latest peer-reviewed research in psychology, neuroscience, and behavioral science. We follow the Reframe Content Creation Guidelines, to ensure that we share accurate and actionable information with our readers. This aids them in making informed decisions on their wellness journey. Learn more
Updated Regularly
Our articles undergo frequent updates to present the newest scientific research and changes in expert consensus in an easily understandable and implementable manner.