A team of researchers and psychologists who specialize in behavioral health and neuroscience. This group collaborates to produce insightful and evidence-based content.
Certified recovery coach specialized in helping everyone redefine their relationship with alcohol. His approach in coaching focuses on habit formation and addressing the stress in our lives.
Recognized by Fortune and Fast Company as a top innovator shaping the future of health and known for his pivotal role in helping individuals change their relationship with alcohol.
June 6, 2023
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Reframe Content Team
June 6, 2023
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That familiar, sinking feeling the morning after a few drinks? It’s more than just a hangover. It's a heavy mix of drinker's remorse and regret. The intense shame after drinking can feel like a soul-eating emotion, trapping you in a cycle of negativity. But what if these feelings weren't just here to punish you? They're powerful signals. Instead of shying away from them, you can learn to understand them, accept them, and even use them to fuel positive change. Let's explore what shame and regret can teach us.
Why Do I Feel Regret After Drinking?
Regret is primarily associated with our past actions or inactions. It's the pang we feel when we look back and wish we had done things differently.
Recent research has shown that both regret, while initially uncomfortable, can be a powerful catalyst for change. It can provide an emotional kick that propels us to alter behaviors that aren't serving us. The fact that regret can be harnessed to aid in behavior modification makes it particularly valuable when trying to let go of a persistent habit.
Author Daniel Pink explores this idea in his bestselling book, The Power of Regret. He uses an enormous data set from a survey that included 16,000 people in 105 countries to identify basic types of regret, which he then reframes as four core values. As a result, regret becomes a useful way to pinpoint what’s important in someone’s life, like a spotlight illuminating areas that need attention.
What Causes Shame After Drinking?
Shame, on the other hand, is more about self-perception. It's how we feel when we believe we have failed or disappointed others — or ourselves — in some fundamental way. Shame often involves a sense of exposure, a feeling that our shortcomings have been laid bare for others to see.
In psychological research, shame is often associated with a host of negative outcomes, such as low self-esteem, anxiety, depression, and problematic behaviors. It can lead to avoidance or withdrawal, and at its extreme, it can result in feelings of worthlessness and self-loathing.
When managed well, however, shame can work as a social barometer, alerting us to actions that deviate from our personal or societal values. Feeling shame about excessive drinking, rather than being a negative emotion, could be an essential part of understanding the need to change.
One critical thing to remember when navigating shame is the power of self-compassion. Research has demonstrated that individuals practicing self-compassion tend to be more resilient to shame, leading to healthier coping mechanisms.
The Science Behind "Hangxiety"
If you’ve ever woken up after a night of drinking with a racing heart and a sense of dread, you’ve likely experienced “hangxiety.” This isn’t just a catchy term; it’s a real phenomenon rooted in the way alcohol interacts with your brain and body. The intense feelings of anxiety, shame, and regret that can surface the morning after are often a direct result of complex chemical and psychological processes. Understanding what’s happening behind the scenes can be the first step toward managing these difficult emotions and reassessing your relationship with alcohol.
How Alcohol Affects Your Brain Chemistry
When you drink, alcohol temporarily suppresses cortisol, your body’s main stress hormone, which can make you feel relaxed and carefree. However, this is a temporary loan from your future self. As your body processes the alcohol, it rebounds by overproducing cortisol to regain balance. This spike is what can leave you feeling anxious, irritable, and on edge the next day. Your brain, trying to make sense of this sudden flood of stress, often searches for a reason, and it’s easy to blame your actions from the night before, leading to a cycle of shame and anxiety.
Alcohol's Role as a Depressant
It’s a common misconception that alcohol is a stimulant because of the initial buzz it can provide. In reality, alcohol is a central nervous system depressant. It slows down brain function and neural activity. The cluster of negative feelings you might experience after drinking—including guilt, sadness, and shame—is a classic part of the withdrawal process from a depressant substance. As the initial euphoric effects wear off, your brain chemistry works to return to its normal state, and this recalibration can often overshoot its mark, leaving you feeling emotionally low and vulnerable.
Social and Psychological Triggers
Drinking is often intertwined with our social lives, which can amplify feelings of shame. Alcohol lowers inhibitions, sometimes leading us to say or do things that don't align with our sober values. This can trigger what’s often called “the fear” or intense hangxiety. For many, the shame isn't necessarily about doing something terrible, but about the feeling of being overexposed. It’s the worry that others saw a version of you that you weren’t ready to share, creating a deep sense of vulnerability and regret once the alcohol has worn off.
Identity Conflict and Vulnerability
At its heart, shame is often linked to a feeling of exposure—a sense that our perceived flaws have been laid bare for others to judge. When you drink, the person you become might feel disconnected from your sober identity, creating an internal conflict. This gap between your actions under the influence and your personal values can be jarring. This feeling of vulnerability, of having your guard down in a way you can’t fully control or remember, is a significant driver of post-drinking shame. It can serve as a powerful signal that your drinking habits may not be in line with the person you want to be, which is a key insight on the path to mindful drinking.
Is It Shame or Guilt You're Feeling?
Another distinction that sometimes comes up is the difference between shame and guilt. While at first glance shame might seem similar to guilt — another self-conscious emotion — there’s a difference between guilt and shame. Guilt typically relates to specific actions that we perceive as wrong or harmful. Shame, on the other hand, tends to be more pervasive, relating to the self as a whole. For example, guilt might lead someone to think, "I did something bad," whereas shame might make them think, "I am bad."
Embarrassment vs. Toxic Shame
It’s also helpful to draw a line between embarrassment and what’s known as toxic shame. Embarrassment is that temporary, hot-faced feeling you get after a specific, awkward event — think tripping on the sidewalk or telling a joke that doesn't land. It’s about something you did. Toxic shame, however, is a much heavier burden. It’s not about a single action; it’s a deep-seated belief that you, as a person, are fundamentally flawed. It’s the difference between thinking, “That was a silly thing to do,” and believing, “I am a silly, worthless person.” This kind of shame can become a constant internal critic, making you feel like you don't deserve better and creating a significant barrier to making positive changes in your life.
How to Move Past Drinker's Remorse
This brings us to a key point: while regret and shame can be powerful motivators, they need to be balanced with positive emotions. The field of positive psychology has amassed a wealth of evidence demonstrating the importance of positive emotions for maintaining behavior change. Emotions like joy, gratitude, and hope can provide the stamina and resilience needed to persist with the changes you want to make, especially when the going gets tough.
The core principle of positive psychology is to focus on building what's good in life, rather than just fixing what's bad. The field has provided valuable insights, particularly in therapy, coaching, education, and organizational development.
When it comes to dealing with shame and regret, it’s all about having a “glass-half-full” perspective and looking at these emotions as evidence that while we might not be exactly where we want to be yet, we are on our way. It also means striking the balance between denial and despair: while we don’t want to stay in these emotions for too long, we also want to acknowledge them as a sign that something needs to change.
Practice Self-Compassion for Your Past Self
It’s often easier to extend kindness to others than to ourselves, especially when looking back at past actions. But when you’re working through feelings of shame, self-compassion is your most powerful tool. It’s about treating yourself with the same understanding and support you’d offer a good friend. Instead of criticizing your past self, try to understand that you were likely doing the best you could with the knowledge and coping mechanisms you had at the time. As research has demonstrated, practicing self-compassion makes you more resilient to shame. This isn’t about making excuses; it’s about creating a foundation of kindness from which you can build lasting, positive change without the weight of self-judgment.
Use Gratitude to Focus on the Present
Shame and regret have a way of anchoring us in the past, replaying moments we wish we could change. A simple yet profound way to break this cycle is by practicing gratitude. By intentionally focusing on what you’re thankful for right now, you pull your attention away from past mistakes and into the present moment. Try starting or ending your day by thinking of three specific things you’re grateful for — a sunny morning, a supportive friend, or the progress you’ve made on your health goals. This practice helps shift your perspective from what went wrong to what’s going right, reinforcing the positive aspects of your life and the new path you’re creating through mindful drinking.
Apologize and Make Amends
Sometimes, the regret we feel is tied to how our actions affected others. In these cases, taking responsibility can be a crucial step toward healing. Making a sincere apology, where appropriate, isn’t just for the other person — it’s an act of self-forgiveness. The goal is to acknowledge the impact of your actions and align yourself with the person you want to be today. Whether or not the apology is accepted, you’ve done your part to make amends. This process can release the heavy burden of guilt and allow you to move forward with a clearer conscience, knowing you’ve taken accountable steps to repair any harm done.
When Shame Signals a Deeper Issue
While occasional regret can be a helpful nudge in the right direction, persistent and overwhelming shame after drinking might be pointing to something more significant. If you find yourself repeatedly waking up with a heavy feeling of self-blame that goes beyond simple remorse for the night before, it’s worth paying attention. This isn't just about a single poor choice; it's about a recurring pattern that consistently leaves you feeling disconnected from your values and your sense of self. This intense shame can be a critical signal that your relationship with alcohol has become problematic and is no longer serving your well-being.
This recurring cycle of drinking and shame is a common experience for those who are developing or already have an Alcohol Use Disorder (AUD). It’s important to understand that AUD is a recognized medical condition, not a sign of personal weakness or a moral failing. The shame you feel isn't proof that you're "bad"; rather, it's often a symptom of the condition itself. Recognizing that these intense feelings might be part of a larger, treatable issue can be an incredibly empowering first step. It shifts the focus from self-blame to self-awareness, opening the door to understanding and change.
Understanding Alcohol Use Disorder (AUD)
So, what exactly is Alcohol Use Disorder? According to the National Institute on Alcohol Abuse and Alcoholism, AUD is a medical condition characterized by an impaired ability to stop or control alcohol use despite negative consequences. It exists on a spectrum, ranging from mild to severe, and it’s defined by a set of specific criteria. Feeling shame about your drinking habits can be an essential part of recognizing that a change is necessary. Instead of viewing it as a purely negative emotion, you can see it as your mind’s way of telling you that your actions are out of sync with your core values, signaling that it’s time to re-evaluate.
The Cycle of Shame and Drinking
Shame often fuels a difficult cycle. It might start with drinking to escape stress or social anxiety, but it can lead to actions that you later regret. This is because shame often appears when your behavior doesn't align with who you want to be. The morning after, you’re left with intense feelings of self-criticism. To numb that emotional pain, the urge to drink again can feel incredibly strong. This creates a loop: you drink to feel better, then feel worse because you drank, which in turn makes you want to drink more. Breaking this cycle requires recognizing the pattern and developing new coping strategies.
Signs of AUD
If you’re wondering whether your drinking patterns are a cause for concern, it can be helpful to review some common signs of AUD. These aren't meant to be a diagnosis but rather a tool for self-reflection. You might have an issue if you consistently drink more than you intended, have tried to cut back without success, or experience strong cravings for alcohol. Other signs include spending a significant amount of time drinking or recovering from its effects, and continuing to drink even when it’s causing problems in your relationships or with your responsibilities. If these points resonate with you, it could be a sign to explore a path toward mindful drinking.
Turning Regret into Positive Change
So how can you strike this balance? Here's a three-step approach.
Reflect: Spend some time acknowledging your feelings of regret and shame. Understand that these emotions can be your allies, not enemies. They are signals from your mind, helping you understand areas in your life where you might want to make changes.
Reframe: Once you've acknowledged these feelings, work on reframing them. Instead of letting them drag you down, use them to fuel your commitment to change. And remember the importance of self-compassion in this step.
Rejoice: Finally, don't forget to celebrate your wins. Each time you make a choice that aligns with your goals, allow yourself to feel joy, pride, and hope. These positive emotions will further reinforce your commitment to change.
Embarking on the journey of change can be challenging, and feelings of regret and shame are natural. Remember, these feelings are not indictments but tools for growth. By understanding, accepting, and leveraging them, you're on your way to a healthier, happier you. Here's to harnessing the power of regret and shame on your path!
Practical Tips for Mindful Drinking
If feelings of regret or shame are nudging you toward change, you can use that momentum to build healthier habits. The goal isn't perfection; it's progress. Adopting a more mindful approach to drinking allows you to stay present and make choices that align with your long-term well-being. Instead of letting alcohol dictate your evenings, you take back control. This shift in perspective is powerful and starts with small, intentional actions. By focusing on what you can do right now, you can begin to build a new relationship with alcohol, one that serves you better and leaves you feeling proud of your choices the next morning.
Set Clear Limits
One of the most effective ways to practice mindful drinking is to set clear, specific limits before you even take your first sip. Vague goals like “I’ll drink less tonight” are hard to stick to. Instead, create a concrete plan. This could mean deciding on a two-drink maximum for the evening, alternating every alcoholic beverage with a full glass of water, or setting a firm cutoff time. When you define your boundaries ahead of time, you remove the guesswork and make it easier to follow through. Think of it as creating a simple roadmap for your night, which helps you stay on course without having to make difficult decisions in the moment.
Plan Alcohol-Free Days
Intentionally scheduling alcohol-free days is another fantastic way to reset your habits and give your body a break. Use these days to explore other activities you enjoy, whether it’s trying a new fitness class, diving into a good book, or cooking a delicious meal. This practice helps break the automatic association between certain days or activities and drinking. It also proves that you can relax and have fun without alcohol. Keeping track of your alcohol-free days can be incredibly motivating, as you can see your progress build over time. You can even calculate how much money you’re saving, which adds another layer of positive reinforcement.
Seeking Professional Support
Sometimes, self-guided changes aren't enough, and that is completely okay. Reaching out for professional support is a sign of strength and self-awareness. If you feel stuck in a cycle where you drink to cope with negative feelings, only to feel worse afterward, it might be time to connect with someone who can help. This pattern isn't a personal failing; it's a challenging loop that can be difficult to break on your own. Professionals can provide you with tools, strategies, and a supportive environment to help you understand the root of your behaviors and develop healthier coping mechanisms for the long haul.
Treatment Options
There are many paths to getting support, and you can find one that feels right for you. Therapy, especially cognitive behavioral therapy (CBT), can help you identify and change the thought patterns that contribute to unhealthy drinking. Support groups offer a sense of community and shared experience, reminding you that you aren't alone. For a more modern and flexible approach, apps like Reframe provide neuroscience-based programs, personalized tracking, and access to a supportive community right from your phone. The key is to find a resource that offers evidence-based guidance and makes you feel understood and empowered on your journey.
Helplines and Resources
Knowing when to seek help is crucial. If you find you can't cut back on your own, experience withdrawal symptoms when you try to stop, or notice that alcohol is negatively impacting your health, work, or relationships, it’s a clear sign to reach out. There are many confidential resources available to guide you. The Substance Abuse and Mental Health Services Administration (SAMHSA) offers a national helpline that can connect you with local treatment facilities and support groups. Taking that first step to gather information is a brave and important move toward creating lasting, positive change in your life.
Frequently Asked Questions
Why do I feel so anxious and full of dread the day after drinking? That awful feeling, often called "hangxiety," is very real and has a biological basis. When you drink, alcohol messes with your brain chemistry, initially suppressing your stress hormone, cortisol. To compensate, your body goes into overdrive producing more of it. The next day, as the alcohol wears off, you're left with a surplus of cortisol, which is why you can feel on edge, anxious, and filled with a sense of dread. Your brain is essentially trying to make sense of this chemical stress, and it often latches onto your actions from the night before as the cause.
Is it shame or guilt I'm feeling? And does it matter? It does matter, because understanding the difference helps you address the feeling more effectively. Guilt is usually tied to a specific action; you might think, "I did a bad thing." Shame is more personal and pervasive; it makes you feel, "I am bad." Guilt can motivate you to apologize or change a behavior, while shame can make you feel worthless and stuck. Recognizing that you're feeling shame about who you are, rather than guilt about what you did, is the first step toward practicing self-compassion and breaking the cycle.
You say I can use these bad feelings for good. How does that actually work? Instead of letting shame and regret paralyze you, think of them as powerful signals from your brain. These feelings are essentially your inner compass telling you that a specific behavior—in this case, your drinking habits—isn't aligned with your values or the person you want to be. By acknowledging the feeling instead of pushing it away, you can use its energy as motivation. It becomes less of a punishment and more of a catalyst, giving you the emotional push you need to set new boundaries and make choices you'll feel proud of.
I'm so hard on myself after I drink. How can I be kinder to myself without just making excuses? Practicing self-compassion isn't about letting yourself off the hook; it's about treating yourself with the same kindness you'd offer a friend. It means acknowledging that you made a choice you regret without letting it define your entire character. Try to understand that your past self was likely doing the best they could with the tools they had at that moment. This approach builds resilience and creates a much healthier foundation for change than beating yourself up, which often just leads back to the same coping mechanisms.
How do I know if my feelings of shame are just a normal hangover thing or a sign of a bigger problem? Occasional regret after a night of overindulgence is common. However, if you find yourself trapped in a recurring cycle where intense, overwhelming shame is a regular feature of your mornings, it might be a signal to look deeper. Pay attention if you consistently drink more than you intend to, try to cut back but can't, and continue drinking despite the negative emotional fallout. This persistent pattern could indicate that your relationship with alcohol has become problematic, and it might be a good time to seek support.
Key Takeaways
Treat Shame as a Signal, Not a Sentence: That heavy feeling of regret is your mind's way of telling you something is out of sync with your values. Instead of dwelling on it, use it as a starting point to explore and adjust your drinking habits.
"Hangxiety" Is Chemical, Not a Character Flaw: The morning-after dread and anxiety are often caused by your brain chemistry rebalancing after drinking. Understanding the science can help you separate the feeling from your sense of self-worth and address the root cause.
Create a Forward-Looking Action Plan: Combat regret by focusing on what you can control now. Practice self-compassion for your past self, set clear limits for future events, and focus on the present with gratitude to break the cycle of looking back.
If you are ready to harness the power of regret and shame to make positive changes in your life and habits, the Reframe app is here to help! By using the tools and skills in this #1-rated app, you can re-examine the role of alcohol in your life and embark on a journey of change and growth based on the latest science.
Our app will give you access to daily readings to help you expand your toolbox when it comes to dealing with feelings of regret and shame in a positive and healthier way. In addition to getting a set of daily tasks to complete, you will receive journal prompts and other activities — guided meditations, motivational quotes, drink tracking – to guide and inspire you on your journey. You will also have access to a community of caring and compassionate people from around the world who are ready to help you and share their stories on our 24/7 Forum chat. If you wish, you can have access to licensed coaches for one-on-one counseling sessions and daily check-in calls via Zoom, as well.
The Reframe in-app Toolkit contains a collection of resources that will provide you with additional information about the way alcohol affects your body and mind. We’ve got tons of resources, such as meditations and craving timers, that can help you wherever you are in your path.
Finally, the Reframe app is free for 7 days — so you can try it today risk-free! We’re confident that we can help you make meaningful changes in your life in a positive way and would love to be a part of your journey. Can’t wait to see you in the app!
Reframe has helped over 2 millions people to build healthier drinking habits globally
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