Curious How Mindful Drinking Can Help You Thrive? 🎉🙌
Click Here
Triggers and Cravings

How Urge Surfing Can Help You Overcome Alcohol Cravings

Published:
August 1, 2023
·
19 min read
Reframe App LogoReframe App Logo
Written by
Reframe Content Team
A team of researchers and psychologists who specialize in behavioral health and neuroscience. This group collaborates to produce insightful and evidence-based content.
August 1, 2023
·
19 min read
Reframe App LogoReframe App Logo
Certified recovery coach specialized in helping everyone redefine their relationship with alcohol. His approach in coaching focuses on habit formation and addressing the stress in our lives.
August 1, 2023
·
19 min read
Reframe App LogoReframe App Logo
Recognized by Fortune and Fast Company as a top innovator shaping the future of health and known for his pivotal role in helping individuals change their relationship with alcohol.
August 1, 2023
·
19 min read
Reframe App LogoReframe App Logo
Reframe Content Team
August 1, 2023
·
19 min read

It's Friday evening and Jenna is back from a grueling work week. Her home is already buzzing with noise: her children bickering over a video game, her husband preparing dinner, and her phone dinging with messages from friends about tonight's plans. In the corner, a bottle of wine beckons. “I’ll just have a little bit,” Jenna says to herself, seeking immediate relief from the week’s stress. Many face this scenario, that magnetic pull towards a drink. But what's behind that pull? And how can we navigate it to make healthier choices?

The Science Behind Alcohol Cravings

At the heart of our brain's response to alcohol is dopamine, a neurotransmitter known as the "feel-good" hormone. But, dopamine is involved in much more than joy; it's integral to how our brain processes rewards, makes decisions, and even develops habits.

As a psychoactive substance, alcohol interacts with the brain's neurotransmitters. When we drink, alcohol releases higher-than-normal levels of dopamine in the brain, particularly within the mesolimbic pathway, commonly known as the reward center. This flood of dopamine is what leads to that warm, euphoric sensation many of us experience after a glass or two of our favorite drink.

The Brain's Reward System: A Closer Look

The brain's reward system has evolved over millions of years to reinforce behaviors that are crucial for survival, such as eating and mating. When we engage in these activities, our brain rewards us with a burst of dopamine, making us feel good and encouraging us to repeat the behavior.

Alcohol hijacks this system. By artificially stimulating dopamine release, it tricks the brain into equating alcohol consumption with life-sustaining actions. Over time, with regular and increased consumption, the brain starts adjusting to these elevated dopamine levels. As the brain becomes accustomed to these levels, it requires more alcohol to achieve the same pleasurable effect, leading to increased consumption

Neuroadaptation and the Cycle of Craving

The brain, in an attempt to maintain balance, starts undergoing a process called neuroadaptation when regularly exposed to alcohol. Simply put, it's the brain's way of trying to restore equilibrium amidst the constant surges of dopamine. The brain reduces its natural dopamine production, and its receptors become less responsive to it. This means that over time, more alcohol is needed to produce the same dopamine high, setting the stage for tolerance, dependence, and misuse.

This adaptation establishes a vicious cycle. As the brain's natural dopamine production dwindles, a person might start feeling low or anxious without alcohol, leading them to drink to alleviate these negative feelings. With each drink, they're not just seeking the high, but they're trying to avoid the low, perpetuating the cycle of craving.

Not Just About the Alcohol

A crucial takeaway from understanding this science is recognizing that the craving for alcohol is not merely a desire for the drink itself. Instead, it's a craving for the dopamine surge it facilitates. This distinction is vital, as it reframes how we perceive alcohol cravings. It's not a mere lack of willpower or an insatiable love for the drink. It's a biochemical response: an intricate interplay between neurons and molecules.

Breaking the Cycle

Knowledge is power! By understanding the neuroscience of alcohol cravings, we are better equipped to address them. Recognizing that it's the dopamine response — and not just the drink — that the brain craves can be empowering. It allows for the exploration of healthier ways to stimulate dopamine release, like exercise, meditation, or engaging in enjoyable hobbies. Additionally, therapies and interventions that focus on rebalancing the brain's dopamine system can offer hope and a path forward for those of us seeking to reduce or quit our alcohol consumption.

Furthermore, evidence-based strategies such as urge surfing can also help us escape the vicious cycle. Let’s take a closer look at how to practice.

An Introduction to Urge Surfing

In the modern world, the challenges that come with cravings and temptations seem almost omnipresent. These cravings, whether for alcohol, food, or other substances, can sometimes feel overwhelming, like towering waves threatening to knock us off balance. Enter the concept of urge surfing: a mindfulness-based technique that empowers individuals to tackle these cravings not with resistance, but with observance.

Urge surfing originates from the mindfulness meditation tradition. At its core, mindfulness emphasizes staying present and observing thoughts, feelings, and sensations without trying to change, judge, or resist them. By adopting this attitude towards cravings, we can see them not as unmanageable tsunamis, but as natural waves that ebb and flow.

A crucial distinction to make is that while most traditional strategies focus on suppressing or distracting from the craving, urge surfing encourages acknowledging and sitting with it. This simple shift in approach brings a profound change in how cravings are experienced.

Cravings: A Natural Phenomenon

It's essential to understand that cravings, much like other bodily sensations such as hunger, fatigue, or pain, are natural. They arise due to various factors: be it external triggers, emotional states, or learned behaviors. However, just as hunger doesn’t compel us to eat everything in sight, a craving doesn’t dictate action. It merely signals a desire.

Visualizing cravings as waves is helpful. They often start as a small ripple, a slight itch or longing. As time progresses, this feeling might grow in intensity, peaking to a point where it feels unbearable. But, much like waves, they eventually break and roll back, losing their strength. By recognizing this impermanent nature of cravings, we are better equipped to ride them out.

The Benefits of Embracing Urge Surfing

Urge surfing does so much more than helping us overpower cravings. When practiced regularly, here’s what else it can bring us:

Empowerment: One of the most potent benefits of urge surfing is the empowerment it offers. It instills the understanding that cravings, while powerful, are transient. By observing them, we realize that they don't hold any actual power over actions. This realization offers a newfound control, providing confidence in our ability to navigate challenging situations.

Reduced relapse risk: Traditional wisdom often advises combating cravings, pushing them away, or distracting ourselves. However, resisting can sometimes give the craving more energy, making it grow stronger, akin to how pushing against a wave can cause it to topple us. Studies have indicated that by neutrally observing the craving, its intensity diminishes over time, leading to a reduced chance of relapse.

Enhanced mindfulness: Urge surfing isn’t just about handling cravings; it's a step towards cultivating a broader mindfulness practice. By regularly tuning into our feelings and sensations without judgment, we nurture an enhanced awareness of our emotional and mental states. Over time, this can lead to improved emotional regulation, decreased stress, and a more profound sense of well-being.

Urge Surfing: An Overview

Now that we understand the science behind cravings and the premise behind urge surfing, let’s look at an overview of this practice: 

  1. Acknowledge the craving: The first step is to recognize and acknowledge the presence of a craving. Avoidance can only lead to more tension.
  2. Tune into the body: Pay attention to where in the body the craving manifests. Is it a tightness in the chest? A warmth in the face? By focusing on the physical sensations, the overwhelming emotional aspect of the craving can be diffused.
  3. Stay curious: Instead of reacting to the craving, stay curious about it. How does it evolve? Does its intensity shift? This curious mindset further distances one from the immediate pull of the craving.
  4. Use breathing as an anchor: When it feels like the craving is too intense, focus on the breath. Deep, rhythmic breathing can serve as an anchor, helping remain grounded amidst the waves.
  5. Remember impermanence: Whenever it feels like the craving will last forever, remind yourself of its transient nature. Just as it came, it will also pass.

In a world where instant gratification often seems to be the norm, urge surfing offers a refreshing alternative. It teaches patience, observation, and most importantly, the realization that we are not victims to our cravings. By understanding and harnessing the power of this technique, we can embark on a journey of true freedom and well-being.

Urge Surfing: Time To Practice!

Here's a detailed breakdown of the seven steps to master urge surfing and take charge of our cravings.

1. Spot the Trigger: The Power of Awareness

The initial phase of managing any craving is to identify its origins. Keeping a detailed journal allows us to accomplish this goal. Every time that yearning for a drink or any other craving strikes:

  • Document the circumstances: Were you amidst a particular group of friends? Was a specific song playing?
  • Note down your emotions: Were you feeling stressed? Maybe a bit lonely or anxious?
  • Track your thoughts: What were you contemplating just before the urge surfaced?

By consistently cataloging these details, you'll unveil patterns and recurring themes, enabling you to preemptively tackle or even sidestep potential triggers.

2. Pause: The Breath of Reflection

In the whirlwind moment of a craving, everything might feel like it's spiraling out of control. This step brings back the reins to your hands. Before impulsively succumbing:

  • Inhale deeply, counting to four.
  • Hold the breath momentarily.
  • Exhale steadily, again counting to four.

This simple breathing ritual not only provides a momentary distraction but also infuses clarity and calmness, often diminishing the craving's perceived intensity.

3. Scan Your Body: The Physical Connection

A crucial element often overlooked during cravings is the physical manifestation. Delve deep into your bodily sensations:

  • Identify the epicenter: Where is the craving most palpable? Is it a tug in the stomach or a pulsation in the temples?
  • Monitor the spread: Does the sensation remain localized or radiate elsewhere?

By concentrating on these physical aspects, your mind is momentarily untethered from the actual craving, making it more manageable.

4. Time It: The Transience of Cravings

Much like passing clouds, cravings are temporary. Understanding this can be a game-changer:

  • Set a timer for a specific duration (10 minutes is a good start).
  • Engage in the observation of your craving. Watch its inception, its climax, and its eventual dissipation.

You'll likely find that most cravings wane much before the timer rings, reinforcing their fleeting nature.

5. Distract, Don’t Avoid: The Art of Diversion

The human mind is a complex maze, and while it's ensnared within a craving, it can just as easily be redirected. Engage in an absorbing activity! Whether it's strumming a guitar, piecing together a jigsaw puzzle, or swaying to your favorite tunes, immerse yourself.

Remember, the aim isn't to bury the craving or deny its existence, but to offer the mind an alternative focal point.

6. Reframe the Narrative: The Linguistic Paradigm Shift

The stories we tell ourselves play a colossal role in our reactions. Tweaking the narrative can dramatically alter our perspective. Replace overwhelming thoughts. Instead of drowning in the thought, "I desperately need a drink," adopt a more detached stance: "Right now, I'm experiencing a craving for a drink."

Such linguistic alterations shift you from a place of vulnerability to one of observation, diluting the craving's potency.

7. Celebrate the Small Wins: The Reward Reinforcement

Retraining the brain is no trivial feat. Every victory, no matter how small, is monumental. Indulge in a personal reward for every little win. This might mean savoring a chocolate, diving into an episode of a gripping series, or basking in nature's lap with a rejuvenating walk.

These rewards slowly rewire the brain's association, aligning pleasure with healthier choices rather than the immediate gratification of yielding to the craving.

The Path Forward

Let’s think back to Jenna, who once felt ensnared by the magnetic pull of an evening drink. Today, she's a beacon of transformation, navigating her cravings with grace and efficacy, thanks to urge surfing. But it's not just about Jenna. Anyone yearning for a shift, anyone eager to break free from the shackles of overpowering urges, can harness this technique.

Urge surfing emerges as a potent tool as we change our relationship with alcohol. It not only reshapes one's relationship with cravings but also heralds a new era brimming with empowerment, heightened mindfulness, and an enriched sense of well-being. By integrating these steps into daily life, each one of us can chart a course towards a more balanced and harmonious existence.

It's Friday evening and Jenna is back from a grueling work week. Her home is already buzzing with noise: her children bickering over a video game, her husband preparing dinner, and her phone dinging with messages from friends about tonight's plans. In the corner, a bottle of wine beckons. “I’ll just have a little bit,” Jenna says to herself, seeking immediate relief from the week’s stress. Many face this scenario, that magnetic pull towards a drink. But what's behind that pull? And how can we navigate it to make healthier choices?

The Science Behind Alcohol Cravings

At the heart of our brain's response to alcohol is dopamine, a neurotransmitter known as the "feel-good" hormone. But, dopamine is involved in much more than joy; it's integral to how our brain processes rewards, makes decisions, and even develops habits.

As a psychoactive substance, alcohol interacts with the brain's neurotransmitters. When we drink, alcohol releases higher-than-normal levels of dopamine in the brain, particularly within the mesolimbic pathway, commonly known as the reward center. This flood of dopamine is what leads to that warm, euphoric sensation many of us experience after a glass or two of our favorite drink.

The Brain's Reward System: A Closer Look

The brain's reward system has evolved over millions of years to reinforce behaviors that are crucial for survival, such as eating and mating. When we engage in these activities, our brain rewards us with a burst of dopamine, making us feel good and encouraging us to repeat the behavior.

Alcohol hijacks this system. By artificially stimulating dopamine release, it tricks the brain into equating alcohol consumption with life-sustaining actions. Over time, with regular and increased consumption, the brain starts adjusting to these elevated dopamine levels. As the brain becomes accustomed to these levels, it requires more alcohol to achieve the same pleasurable effect, leading to increased consumption

Neuroadaptation and the Cycle of Craving

The brain, in an attempt to maintain balance, starts undergoing a process called neuroadaptation when regularly exposed to alcohol. Simply put, it's the brain's way of trying to restore equilibrium amidst the constant surges of dopamine. The brain reduces its natural dopamine production, and its receptors become less responsive to it. This means that over time, more alcohol is needed to produce the same dopamine high, setting the stage for tolerance, dependence, and misuse.

This adaptation establishes a vicious cycle. As the brain's natural dopamine production dwindles, a person might start feeling low or anxious without alcohol, leading them to drink to alleviate these negative feelings. With each drink, they're not just seeking the high, but they're trying to avoid the low, perpetuating the cycle of craving.

Not Just About the Alcohol

A crucial takeaway from understanding this science is recognizing that the craving for alcohol is not merely a desire for the drink itself. Instead, it's a craving for the dopamine surge it facilitates. This distinction is vital, as it reframes how we perceive alcohol cravings. It's not a mere lack of willpower or an insatiable love for the drink. It's a biochemical response: an intricate interplay between neurons and molecules.

Breaking the Cycle

Knowledge is power! By understanding the neuroscience of alcohol cravings, we are better equipped to address them. Recognizing that it's the dopamine response — and not just the drink — that the brain craves can be empowering. It allows for the exploration of healthier ways to stimulate dopamine release, like exercise, meditation, or engaging in enjoyable hobbies. Additionally, therapies and interventions that focus on rebalancing the brain's dopamine system can offer hope and a path forward for those of us seeking to reduce or quit our alcohol consumption.

Furthermore, evidence-based strategies such as urge surfing can also help us escape the vicious cycle. Let’s take a closer look at how to practice.

An Introduction to Urge Surfing

In the modern world, the challenges that come with cravings and temptations seem almost omnipresent. These cravings, whether for alcohol, food, or other substances, can sometimes feel overwhelming, like towering waves threatening to knock us off balance. Enter the concept of urge surfing: a mindfulness-based technique that empowers individuals to tackle these cravings not with resistance, but with observance.

Urge surfing originates from the mindfulness meditation tradition. At its core, mindfulness emphasizes staying present and observing thoughts, feelings, and sensations without trying to change, judge, or resist them. By adopting this attitude towards cravings, we can see them not as unmanageable tsunamis, but as natural waves that ebb and flow.

A crucial distinction to make is that while most traditional strategies focus on suppressing or distracting from the craving, urge surfing encourages acknowledging and sitting with it. This simple shift in approach brings a profound change in how cravings are experienced.

Cravings: A Natural Phenomenon

It's essential to understand that cravings, much like other bodily sensations such as hunger, fatigue, or pain, are natural. They arise due to various factors: be it external triggers, emotional states, or learned behaviors. However, just as hunger doesn’t compel us to eat everything in sight, a craving doesn’t dictate action. It merely signals a desire.

Visualizing cravings as waves is helpful. They often start as a small ripple, a slight itch or longing. As time progresses, this feeling might grow in intensity, peaking to a point where it feels unbearable. But, much like waves, they eventually break and roll back, losing their strength. By recognizing this impermanent nature of cravings, we are better equipped to ride them out.

The Benefits of Embracing Urge Surfing

Urge surfing does so much more than helping us overpower cravings. When practiced regularly, here’s what else it can bring us:

Empowerment: One of the most potent benefits of urge surfing is the empowerment it offers. It instills the understanding that cravings, while powerful, are transient. By observing them, we realize that they don't hold any actual power over actions. This realization offers a newfound control, providing confidence in our ability to navigate challenging situations.

Reduced relapse risk: Traditional wisdom often advises combating cravings, pushing them away, or distracting ourselves. However, resisting can sometimes give the craving more energy, making it grow stronger, akin to how pushing against a wave can cause it to topple us. Studies have indicated that by neutrally observing the craving, its intensity diminishes over time, leading to a reduced chance of relapse.

Enhanced mindfulness: Urge surfing isn’t just about handling cravings; it's a step towards cultivating a broader mindfulness practice. By regularly tuning into our feelings and sensations without judgment, we nurture an enhanced awareness of our emotional and mental states. Over time, this can lead to improved emotional regulation, decreased stress, and a more profound sense of well-being.

Urge Surfing: An Overview

Now that we understand the science behind cravings and the premise behind urge surfing, let’s look at an overview of this practice: 

  1. Acknowledge the craving: The first step is to recognize and acknowledge the presence of a craving. Avoidance can only lead to more tension.
  2. Tune into the body: Pay attention to where in the body the craving manifests. Is it a tightness in the chest? A warmth in the face? By focusing on the physical sensations, the overwhelming emotional aspect of the craving can be diffused.
  3. Stay curious: Instead of reacting to the craving, stay curious about it. How does it evolve? Does its intensity shift? This curious mindset further distances one from the immediate pull of the craving.
  4. Use breathing as an anchor: When it feels like the craving is too intense, focus on the breath. Deep, rhythmic breathing can serve as an anchor, helping remain grounded amidst the waves.
  5. Remember impermanence: Whenever it feels like the craving will last forever, remind yourself of its transient nature. Just as it came, it will also pass.

In a world where instant gratification often seems to be the norm, urge surfing offers a refreshing alternative. It teaches patience, observation, and most importantly, the realization that we are not victims to our cravings. By understanding and harnessing the power of this technique, we can embark on a journey of true freedom and well-being.

Urge Surfing: Time To Practice!

Here's a detailed breakdown of the seven steps to master urge surfing and take charge of our cravings.

1. Spot the Trigger: The Power of Awareness

The initial phase of managing any craving is to identify its origins. Keeping a detailed journal allows us to accomplish this goal. Every time that yearning for a drink or any other craving strikes:

  • Document the circumstances: Were you amidst a particular group of friends? Was a specific song playing?
  • Note down your emotions: Were you feeling stressed? Maybe a bit lonely or anxious?
  • Track your thoughts: What were you contemplating just before the urge surfaced?

By consistently cataloging these details, you'll unveil patterns and recurring themes, enabling you to preemptively tackle or even sidestep potential triggers.

2. Pause: The Breath of Reflection

In the whirlwind moment of a craving, everything might feel like it's spiraling out of control. This step brings back the reins to your hands. Before impulsively succumbing:

  • Inhale deeply, counting to four.
  • Hold the breath momentarily.
  • Exhale steadily, again counting to four.

This simple breathing ritual not only provides a momentary distraction but also infuses clarity and calmness, often diminishing the craving's perceived intensity.

3. Scan Your Body: The Physical Connection

A crucial element often overlooked during cravings is the physical manifestation. Delve deep into your bodily sensations:

  • Identify the epicenter: Where is the craving most palpable? Is it a tug in the stomach or a pulsation in the temples?
  • Monitor the spread: Does the sensation remain localized or radiate elsewhere?

By concentrating on these physical aspects, your mind is momentarily untethered from the actual craving, making it more manageable.

4. Time It: The Transience of Cravings

Much like passing clouds, cravings are temporary. Understanding this can be a game-changer:

  • Set a timer for a specific duration (10 minutes is a good start).
  • Engage in the observation of your craving. Watch its inception, its climax, and its eventual dissipation.

You'll likely find that most cravings wane much before the timer rings, reinforcing their fleeting nature.

5. Distract, Don’t Avoid: The Art of Diversion

The human mind is a complex maze, and while it's ensnared within a craving, it can just as easily be redirected. Engage in an absorbing activity! Whether it's strumming a guitar, piecing together a jigsaw puzzle, or swaying to your favorite tunes, immerse yourself.

Remember, the aim isn't to bury the craving or deny its existence, but to offer the mind an alternative focal point.

6. Reframe the Narrative: The Linguistic Paradigm Shift

The stories we tell ourselves play a colossal role in our reactions. Tweaking the narrative can dramatically alter our perspective. Replace overwhelming thoughts. Instead of drowning in the thought, "I desperately need a drink," adopt a more detached stance: "Right now, I'm experiencing a craving for a drink."

Such linguistic alterations shift you from a place of vulnerability to one of observation, diluting the craving's potency.

7. Celebrate the Small Wins: The Reward Reinforcement

Retraining the brain is no trivial feat. Every victory, no matter how small, is monumental. Indulge in a personal reward for every little win. This might mean savoring a chocolate, diving into an episode of a gripping series, or basking in nature's lap with a rejuvenating walk.

These rewards slowly rewire the brain's association, aligning pleasure with healthier choices rather than the immediate gratification of yielding to the craving.

The Path Forward

Let’s think back to Jenna, who once felt ensnared by the magnetic pull of an evening drink. Today, she's a beacon of transformation, navigating her cravings with grace and efficacy, thanks to urge surfing. But it's not just about Jenna. Anyone yearning for a shift, anyone eager to break free from the shackles of overpowering urges, can harness this technique.

Urge surfing emerges as a potent tool as we change our relationship with alcohol. It not only reshapes one's relationship with cravings but also heralds a new era brimming with empowerment, heightened mindfulness, and an enriched sense of well-being. By integrating these steps into daily life, each one of us can chart a course towards a more balanced and harmonious existence.

Summary FAQs

1. What is urge surfing?

Urge surfing is a mindfulness-based technique where cravings are observed neutrally without acting on them. Instead of fighting the urge, one learns to experience its rise, peak, and eventual decline, much like a wave.

2. How can I identify what triggers my cravings?

By keeping a detailed journal of when and under what circumstances a craving arises, you can pinpoint patterns. Document the environment, your emotions, and thoughts preceding the craving. Over time, common triggers will become evident.

3. How does deep breathing help during a craving?

Deep breathing introduces a pause, allowing you to reflect and providing a sense of calm. This reduces the craving's perceived intensity and gives you a momentary break from its pull.

4. Are all cravings lengthy and hard to manage?

No. Most cravings are transient, often lasting only a few minutes. By setting a timer and observing the craving, you'll realize that they often subside quicker than anticipated.

5. What's the difference between distracting and avoiding a craving?

Distracting yourself means engaging in another activity, diverting your mind's attention, whereas avoiding implies denying the craving's existence. The goal of urge surfing is to acknowledge the craving and offer the mind an alternative focus, not to suppress or avoid it.

6. How can changing my language affect cravings?

Language shapes perception. By shifting from "I desperately need a drink" to "I'm experiencing a craving for a drink," you move from a position of vulnerability to one of observation. This makes the craving feel less overwhelming.

7. What happens if I reward myself every time I resist a craving?

Rewarding yourself reinforces positive behavior. Over time, this helps rewire the brain to associate pleasure with healthier choices rather than giving in to the craving.

Change Your Relationship With Alcohol With Reframe!

Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!

The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.

You’ll meet hundreds of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.

Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.

And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).

The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!

Call to action to download reframe app for ios usersCall to action to download reframe app for android users
Reframe has helped over 2 millions people to build healthier drinking habits globally
Take The Quiz
Our Editorial Standards
At Reframe, we do science, not stigma. We base our articles on the latest peer-reviewed research in psychology, neuroscience, and behavioral science. We follow the Reframe Content Creation Guidelines, to ensure that we share accurate and actionable information with our readers. This aids them in making informed decisions on their wellness journey.
Learn more
Updated Regularly
Our articles undergo frequent updates to present the newest scientific research and changes in expert consensus in an easily understandable and implementable manner.
Table of Contents
Call to action for signing up reframe app
Relevant Articles
Ready to meet the BEST version of yourself?
Start Your Custom Plan
Call to action to download reframe app for ios usersCall to action to download reframe app for android users
review
23,559
App Store Reviews
mobile
3,120,987
App Downloads
a bottle and a glass
102,332,239
Drinks Eliminated / Year

Scan the QR code to get started!

Reframe supports you in reducing alcohol consumption and enhancing your well-being.

Ready To Meet the Best Version of Yourself?
3,120,987 Downloads
23,559 Reviews
102,332,239 Drinks eliminated each year
Try Reframe for 7 Days Free! Scan to download the App