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Alcohol Drinking Levels: From Moderate Drinking to Heavy Alcohol Use, Binge Drinking, and More

Published:
December 26, 2023
·
19 min read
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Written by
Reframe Content Team
A team of researchers and psychologists who specialize in behavioral health and neuroscience. This group collaborates to produce insightful and evidence-based content.
December 26, 2023
·
19 min read
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Certified recovery coach specialized in helping everyone redefine their relationship with alcohol. His approach in coaching focuses on habit formation and addressing the stress in our lives.
December 26, 2023
·
19 min read
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Recognized by Fortune and Fast Company as a top innovator shaping the future of health and known for his pivotal role in helping individuals change their relationship with alcohol.
December 26, 2023
·
19 min read
Reframe App LogoReframe App Logo
Reframe Content Team
December 26, 2023
·
19 min read

At one point or another, most of us have been asked this question: “How much do you drink?” But what does that really mean? What “counts” as moderate drinking? What about heavy alcohol use? Or binge drinking? Let’s explore the subject of alcohol drinking levels and patterns of drinking in more detail.

Part 1. What Is Moderate Drinking?

"Moderate" might be the buzzword in many wellness circles, but when it comes to alcohol, what does it really mean? According to the Dietary Guidelines for Americans, moderate alcohol consumption is up to one drink per day for women and up to two drinks per day for men.

However, everyone’s tolerance and physical response can vary, so these numbers aren’t a one-size-fits-all rule. It’s important to listen to our own body!

A Closer Look at "One Drink"

But wait, what counts as "one drink"? 

When picturing "one drink," many of us probably imagine filling our favorite wine glass to the brim, or perhaps pouring a generous serving of whiskey. However, in reality, "one drink" is a standardized measure. 

  • Beer. One drink equals 12 ounces of beer, which typically contains about 5% alcohol.
  • Wine. When we talk about wine, one drink is just 5 ounces with roughly 12% alcohol content. (That's less than your average wine glass!)
  • Distilled spirits. For spirits like vodka, rum, or whiskey, one drink translates to a mere 1.5 ounces at around 40% alcohol content.

When we truly understand these measures, it becomes evident that it's easy to overshoot the "moderate" mark without even realizing it!

The Science Behind Moderation

Why these specific guidelines? Science has played a significant role in shaping them. While excessive drinking has clear adverse effects on health, moderate drinking (as per the guidelines) is associated with a relatively low risk for alcohol use disorders and other health complications. But it’s important to note that low risk does not mean no risk.

For some people, even drinking within these limits can lead to health or social problems. Factors like genetics, mental health, medications, and personal history can play a role in how alcohol affects a particular person.

Why Gender Differences?

Why the distinction between men and women? It’s all about biology. Typically, women metabolize alcohol differently than men. Factors such as body water content, hormones, and enzyme levels play a role. As a result, women often feel the effects of alcohol more quickly and intensely than men of the same weight who drink the same amount.

To Moderate or Not?

While we’ve established a clearer picture of what "moderate drinking" means, it's crucial to understand that the latest guidelines say no amount of alcohol is truly “safe” or “recommended.” If you don’t drink, there’s no health reason to start! For those who do, it’s best to stay within moderate limits.

Moreover, there are certain situations and people for whom no alcohol is the safest choice:

  • Women who are pregnant or trying to conceive
  • People on medications that interact with alcohol
  • Those with a history of addiction
  • People with certain medical conditions
  • Drivers or operators of heavy machinery

Part 2. Heavy Drinking

First things first: what exactly counts as heavy drinking? As per the Centers for Disease Control and Prevention (CDC), for men it’s consuming 15 or more drinks per week. For women, consuming 8 or more drinks per week. While heavy drinking isn’t the same as alcohol use disorder (AUD), it carries significant risks.

The Science Behind Heavy Drinking

Alcohol is a central nervous system depressant. In moderate amounts, it can create feelings of relaxation. But with heavy consumption, the balance shifts, leading to many disruptions in the body.

  • Brain function. Prolonged heavy drinking can impact the brain's neurotransmitters, which are responsible for transmitting signals that regulate thoughts, behaviors, and emotions. This disruption can lead to mood and behavioral changes, including depression, agitation, and aggression.
  • Liver damage. The liver breaks down harmful substances, including alcohol. Excessive alcohol can overwhelm it, leading to fatty liver disease, alcoholic hepatitis, fibrosis, and cirrhosis.
  • Heart health. While we've heard about alcohol's potential benefits for heart health (many of which have been debunked), heavy drinking can reverse any benefits by leading to high blood pressure, heart disease, stroke, and cardiomyopathy.
  • Digestive system. Over time, heavy drinking can damage the tissues of the digestive tract, leading to stomach ulcers, acid reflux, and an increased risk of certain cancers.
  • Immune system. Going hard on the booze can weaken the immune system, making the body an easier target for diseases. Chronic drinkers are more likely to contract diseases like pneumonia and tuberculosis than moderate drinkers.

The Social and Psychological Repercussions

Beyond the physical, there are significant social and psychological repercussions to heavy drinking:

  • Relationships. Alcohol can strain relationships with loved ones by causing erratic or violent behavior and neglect of responsibilities.
  • Work and finances. Maintaining a steady job can become challenging, leading to financial instability.
  • Mental health. Heavy drinking is linked to mental health disorders like depression and anxiety. It can also lead to increased risk-taking, potentially leading to accidents or legal problems.

As with moderate drinking, the distinction between definitions of heavy drinking for men and women boils down to biology. Women generally have a higher proportion of body fat and a lower proportion of water than men. Alcohol is water-soluble but not fat-soluble, which means women usually feel the effects of alcohol more quickly and intensely than men of the same weight drinking the same amount. This also results in women being more susceptible to the harmful effects of alcohol in smaller quantities.

Part 3. Binge Drinking

Finally, there’s binge drinking — a term many associate with college parties or wild nights out, but one that actually refers to a widespread behavior that can affect people of all ages and walks of life. Binge drinking has made headlines and drawn attention in public health campaigns in recent years. But what is binge drinking, really? And how is it different from heavy drinking? 

Let's kick off with a clear definition. According to the National Institute on Alcohol Abuse and Alcoholism (NIAAA), binge drinking involves consuming enough alcohol in about two hours to bring blood alcohol concentration (BAC) levels to 0.08 g/dL. This typically translates to five or more drinks for men and four or more drinks for women in two hours. 

Unlike heavy drinking, which is determined by the quantity of alcohol consumed over a week, binge drinking emphasizes the rapidity of consumption in a single session. It's about intensity: binge drinking involves consuming a significant amount of alcohol in a single session, leading to a spike in BAC. Heavy drinking, on the other hand, is about frequency over time, irrespective of the intensity of any single session.

The immediate consequences of binge drinking can be more severe than those of heavy drinking:

  • Impaired judgment. Alcohol, when consumed rapidly in large quantities, floods the brain, temporarily hindering neurotransmitters, impacting decision-making, and affecting motor skills. It's why, after a binge-drinking episode, a person might make rash decisions or take unnecessary risks. 
  • Coordination issues. We've all seen it — the stumbling, unsteady gait of someone who's had too much to drink. Alcohol impacts the cerebellum, which controls coordination.
  • Memory blackouts. Excessive drinking can inhibit the formation of new long-term memories, leading to gaps in recall.
  • Alcohol poisoning. Consuming a large amount of alcohol in a short span can overwhelm the body, leading to alcohol poisoning — a severe and potentially fatal condition marked by confusion, vomiting, seizures, slow or irregular breathing, hypothermia, or unconsciousness. It's a medical emergency and requires prompt attention.

The Long-Term Effects

While the immediate repercussions might seem daunting enough, consistent binge drinking can pave the way for chronic issues:

  • Brain health. Binge drinking can disrupt normal brain development in younger individuals and lead to cognitive impairments in adults.
  • Liver disease. Our liver processes about one standard drink per hour. Binge drinking overloads the liver, causing a sudden spike in blood alcohol content. Regular episodes of heavy drinking can be a one-way ticket to liver damage that starts with fatty liver disease and progresses to cirrhosis.
  • Heart disease. Chronic binge drinking increases the risk of high blood pressure, heart attacks, and other cardiovascular issues.
  • Mental health. Binge drinking can exacerbate underlying mental health conditions such as depression and anxiety. Over time, it can also become a coping mechanism, leading to a vicious cycle of increased consumption and deteriorating mental health.

In addition to affecting us personally, binge drinking also has ripple effects on society:

  • Accidents and injuries. Binge drinking is a significant contributor to car accidents, falls, and other unintentional injuries.
  • Violence. Increased alcohol consumption can lead to aggression, resulting in domestic violence, sexual assault, and other violent crimes.
  • Economic impact. From healthcare costs to lost workplace productivity, binge drinking comes with a hefty social price tag.

It's worth noting that while someone who binge drinks might not necessarily have an alcohol use disorder, repeated binge drinking can lead to more serious alcohol-related issues.

Part 4. Understanding Drinking Patterns

Finally, drinking patterns are another important piece of the puzzle when it comes to talking about drinking levels. Rather than referring to the amount of alcohol consumed, they encompass the frequency, context, and even the emotions or triggers associated with drinking. Recognizing these patterns is pivotal in understanding our relationship with alcohol.

The Common Patterns

  • Social drinking. This is perhaps the most common pattern. Social drinkers often consume alcohol in social settings, like parties, dinners, or other get-togethers, but they don't necessarily feel the need to drink outside of these contexts. They might occasionally exceed moderate drinking guidelines but usually don't participate in risky drinking behaviors.
  • Habitual drinking. Habitual drinkers have incorporated alcohol into their daily routine. This could mean a glass of wine with dinner every night or a beer after work. Though it might seem innocuous, this consistent ritual sometimes leads to an increased tolerance or morph into dependence.
  • Emotional drinking. Some of us turn to alcohol as a coping mechanism for stress, anxiety, or sadness. In these cases, the act of drinking is less about the alcohol itself and more about an attempt to manage or escape feelings.
  • Celebratory drinking. Alcohol is sometimes associated with celebrations or milestones. Birthdays, promotions, or even small personal victories can be occasions where one might indulge a bit more than usual.
  • Patterns, by definition, are repetitive and predictable. But when it comes to drinking patterns, there's room for evolution and change! By understanding and recognizing them, we give ourselves the choice to continue, adjust, or redefine our relationship with alcohol. 

7 Action Steps To Consider

  • Track your drinks. For one week, write down each drink you consume. This will give you a clear picture of how much you're drinking and help identify patterns.
  • Measure accurately. Invest in a jigger or a measuring cup to ensure you're not overpouring. Those fancy glasses can be deceiving!
  • Mindful alternatives. Stock up on fun, non-alcoholic beverages. There's a world of delicious mocktails waiting for you to discover.
  • Plan ahead. If you know you're attending an event where alcohol will be served, set a drink limit for yourself beforehand.
  • Stay hydrated. For every alcoholic drink, have a glass of water. It keeps you hydrated and reduces the amount of alcohol you might consume.
  • Rethink rituals. If you're used to a nightly glass of something, switch it out for a non-alcoholic alternative. Herbal tea or sparkling water can be just as satisfying.
  • Seek support. Remember, you're not alone on this journey. Engage with Reframe's community, reach out to friends, or consider professional guidance.

Summing Up

Navigating the world of alcohol consumption can seem overwhelming, but with the right knowledge, we can gain clarity and empowerment. Understanding the nuances between moderate drinking, heavy drinking, and binge drinking is a critical first step. With this insight, we’re primed to make decisions that align with our well-being and life goals. Reevaluating our relationship with alcohol isn't about limitations — it's about unlocking a future filled with greater health, happiness, and potential. The more we understand about alcohol drinking levels, the better equipped we are to make choices that align with our wellness goals — and move toward the future we want.

At one point or another, most of us have been asked this question: “How much do you drink?” But what does that really mean? What “counts” as moderate drinking? What about heavy alcohol use? Or binge drinking? Let’s explore the subject of alcohol drinking levels and patterns of drinking in more detail.

Part 1. What Is Moderate Drinking?

"Moderate" might be the buzzword in many wellness circles, but when it comes to alcohol, what does it really mean? According to the Dietary Guidelines for Americans, moderate alcohol consumption is up to one drink per day for women and up to two drinks per day for men.

However, everyone’s tolerance and physical response can vary, so these numbers aren’t a one-size-fits-all rule. It’s important to listen to our own body!

A Closer Look at "One Drink"

But wait, what counts as "one drink"? 

When picturing "one drink," many of us probably imagine filling our favorite wine glass to the brim, or perhaps pouring a generous serving of whiskey. However, in reality, "one drink" is a standardized measure. 

  • Beer. One drink equals 12 ounces of beer, which typically contains about 5% alcohol.
  • Wine. When we talk about wine, one drink is just 5 ounces with roughly 12% alcohol content. (That's less than your average wine glass!)
  • Distilled spirits. For spirits like vodka, rum, or whiskey, one drink translates to a mere 1.5 ounces at around 40% alcohol content.

When we truly understand these measures, it becomes evident that it's easy to overshoot the "moderate" mark without even realizing it!

The Science Behind Moderation

Why these specific guidelines? Science has played a significant role in shaping them. While excessive drinking has clear adverse effects on health, moderate drinking (as per the guidelines) is associated with a relatively low risk for alcohol use disorders and other health complications. But it’s important to note that low risk does not mean no risk.

For some people, even drinking within these limits can lead to health or social problems. Factors like genetics, mental health, medications, and personal history can play a role in how alcohol affects a particular person.

Why Gender Differences?

Why the distinction between men and women? It’s all about biology. Typically, women metabolize alcohol differently than men. Factors such as body water content, hormones, and enzyme levels play a role. As a result, women often feel the effects of alcohol more quickly and intensely than men of the same weight who drink the same amount.

To Moderate or Not?

While we’ve established a clearer picture of what "moderate drinking" means, it's crucial to understand that the latest guidelines say no amount of alcohol is truly “safe” or “recommended.” If you don’t drink, there’s no health reason to start! For those who do, it’s best to stay within moderate limits.

Moreover, there are certain situations and people for whom no alcohol is the safest choice:

  • Women who are pregnant or trying to conceive
  • People on medications that interact with alcohol
  • Those with a history of addiction
  • People with certain medical conditions
  • Drivers or operators of heavy machinery

Part 2. Heavy Drinking

First things first: what exactly counts as heavy drinking? As per the Centers for Disease Control and Prevention (CDC), for men it’s consuming 15 or more drinks per week. For women, consuming 8 or more drinks per week. While heavy drinking isn’t the same as alcohol use disorder (AUD), it carries significant risks.

The Science Behind Heavy Drinking

Alcohol is a central nervous system depressant. In moderate amounts, it can create feelings of relaxation. But with heavy consumption, the balance shifts, leading to many disruptions in the body.

  • Brain function. Prolonged heavy drinking can impact the brain's neurotransmitters, which are responsible for transmitting signals that regulate thoughts, behaviors, and emotions. This disruption can lead to mood and behavioral changes, including depression, agitation, and aggression.
  • Liver damage. The liver breaks down harmful substances, including alcohol. Excessive alcohol can overwhelm it, leading to fatty liver disease, alcoholic hepatitis, fibrosis, and cirrhosis.
  • Heart health. While we've heard about alcohol's potential benefits for heart health (many of which have been debunked), heavy drinking can reverse any benefits by leading to high blood pressure, heart disease, stroke, and cardiomyopathy.
  • Digestive system. Over time, heavy drinking can damage the tissues of the digestive tract, leading to stomach ulcers, acid reflux, and an increased risk of certain cancers.
  • Immune system. Going hard on the booze can weaken the immune system, making the body an easier target for diseases. Chronic drinkers are more likely to contract diseases like pneumonia and tuberculosis than moderate drinkers.

The Social and Psychological Repercussions

Beyond the physical, there are significant social and psychological repercussions to heavy drinking:

  • Relationships. Alcohol can strain relationships with loved ones by causing erratic or violent behavior and neglect of responsibilities.
  • Work and finances. Maintaining a steady job can become challenging, leading to financial instability.
  • Mental health. Heavy drinking is linked to mental health disorders like depression and anxiety. It can also lead to increased risk-taking, potentially leading to accidents or legal problems.

As with moderate drinking, the distinction between definitions of heavy drinking for men and women boils down to biology. Women generally have a higher proportion of body fat and a lower proportion of water than men. Alcohol is water-soluble but not fat-soluble, which means women usually feel the effects of alcohol more quickly and intensely than men of the same weight drinking the same amount. This also results in women being more susceptible to the harmful effects of alcohol in smaller quantities.

Part 3. Binge Drinking

Finally, there’s binge drinking — a term many associate with college parties or wild nights out, but one that actually refers to a widespread behavior that can affect people of all ages and walks of life. Binge drinking has made headlines and drawn attention in public health campaigns in recent years. But what is binge drinking, really? And how is it different from heavy drinking? 

Let's kick off with a clear definition. According to the National Institute on Alcohol Abuse and Alcoholism (NIAAA), binge drinking involves consuming enough alcohol in about two hours to bring blood alcohol concentration (BAC) levels to 0.08 g/dL. This typically translates to five or more drinks for men and four or more drinks for women in two hours. 

Unlike heavy drinking, which is determined by the quantity of alcohol consumed over a week, binge drinking emphasizes the rapidity of consumption in a single session. It's about intensity: binge drinking involves consuming a significant amount of alcohol in a single session, leading to a spike in BAC. Heavy drinking, on the other hand, is about frequency over time, irrespective of the intensity of any single session.

The immediate consequences of binge drinking can be more severe than those of heavy drinking:

  • Impaired judgment. Alcohol, when consumed rapidly in large quantities, floods the brain, temporarily hindering neurotransmitters, impacting decision-making, and affecting motor skills. It's why, after a binge-drinking episode, a person might make rash decisions or take unnecessary risks. 
  • Coordination issues. We've all seen it — the stumbling, unsteady gait of someone who's had too much to drink. Alcohol impacts the cerebellum, which controls coordination.
  • Memory blackouts. Excessive drinking can inhibit the formation of new long-term memories, leading to gaps in recall.
  • Alcohol poisoning. Consuming a large amount of alcohol in a short span can overwhelm the body, leading to alcohol poisoning — a severe and potentially fatal condition marked by confusion, vomiting, seizures, slow or irregular breathing, hypothermia, or unconsciousness. It's a medical emergency and requires prompt attention.

The Long-Term Effects

While the immediate repercussions might seem daunting enough, consistent binge drinking can pave the way for chronic issues:

  • Brain health. Binge drinking can disrupt normal brain development in younger individuals and lead to cognitive impairments in adults.
  • Liver disease. Our liver processes about one standard drink per hour. Binge drinking overloads the liver, causing a sudden spike in blood alcohol content. Regular episodes of heavy drinking can be a one-way ticket to liver damage that starts with fatty liver disease and progresses to cirrhosis.
  • Heart disease. Chronic binge drinking increases the risk of high blood pressure, heart attacks, and other cardiovascular issues.
  • Mental health. Binge drinking can exacerbate underlying mental health conditions such as depression and anxiety. Over time, it can also become a coping mechanism, leading to a vicious cycle of increased consumption and deteriorating mental health.

In addition to affecting us personally, binge drinking also has ripple effects on society:

  • Accidents and injuries. Binge drinking is a significant contributor to car accidents, falls, and other unintentional injuries.
  • Violence. Increased alcohol consumption can lead to aggression, resulting in domestic violence, sexual assault, and other violent crimes.
  • Economic impact. From healthcare costs to lost workplace productivity, binge drinking comes with a hefty social price tag.

It's worth noting that while someone who binge drinks might not necessarily have an alcohol use disorder, repeated binge drinking can lead to more serious alcohol-related issues.

Part 4. Understanding Drinking Patterns

Finally, drinking patterns are another important piece of the puzzle when it comes to talking about drinking levels. Rather than referring to the amount of alcohol consumed, they encompass the frequency, context, and even the emotions or triggers associated with drinking. Recognizing these patterns is pivotal in understanding our relationship with alcohol.

The Common Patterns

  • Social drinking. This is perhaps the most common pattern. Social drinkers often consume alcohol in social settings, like parties, dinners, or other get-togethers, but they don't necessarily feel the need to drink outside of these contexts. They might occasionally exceed moderate drinking guidelines but usually don't participate in risky drinking behaviors.
  • Habitual drinking. Habitual drinkers have incorporated alcohol into their daily routine. This could mean a glass of wine with dinner every night or a beer after work. Though it might seem innocuous, this consistent ritual sometimes leads to an increased tolerance or morph into dependence.
  • Emotional drinking. Some of us turn to alcohol as a coping mechanism for stress, anxiety, or sadness. In these cases, the act of drinking is less about the alcohol itself and more about an attempt to manage or escape feelings.
  • Celebratory drinking. Alcohol is sometimes associated with celebrations or milestones. Birthdays, promotions, or even small personal victories can be occasions where one might indulge a bit more than usual.
  • Patterns, by definition, are repetitive and predictable. But when it comes to drinking patterns, there's room for evolution and change! By understanding and recognizing them, we give ourselves the choice to continue, adjust, or redefine our relationship with alcohol. 

7 Action Steps To Consider

  • Track your drinks. For one week, write down each drink you consume. This will give you a clear picture of how much you're drinking and help identify patterns.
  • Measure accurately. Invest in a jigger or a measuring cup to ensure you're not overpouring. Those fancy glasses can be deceiving!
  • Mindful alternatives. Stock up on fun, non-alcoholic beverages. There's a world of delicious mocktails waiting for you to discover.
  • Plan ahead. If you know you're attending an event where alcohol will be served, set a drink limit for yourself beforehand.
  • Stay hydrated. For every alcoholic drink, have a glass of water. It keeps you hydrated and reduces the amount of alcohol you might consume.
  • Rethink rituals. If you're used to a nightly glass of something, switch it out for a non-alcoholic alternative. Herbal tea or sparkling water can be just as satisfying.
  • Seek support. Remember, you're not alone on this journey. Engage with Reframe's community, reach out to friends, or consider professional guidance.

Summing Up

Navigating the world of alcohol consumption can seem overwhelming, but with the right knowledge, we can gain clarity and empowerment. Understanding the nuances between moderate drinking, heavy drinking, and binge drinking is a critical first step. With this insight, we’re primed to make decisions that align with our well-being and life goals. Reevaluating our relationship with alcohol isn't about limitations — it's about unlocking a future filled with greater health, happiness, and potential. The more we understand about alcohol drinking levels, the better equipped we are to make choices that align with our wellness goals — and move toward the future we want.

Summary FAQs

1. What defines moderate drinking?

Moderate drinking is characterized by up to one drink per day for women and up to two drinks per day for men. This is based on standard drink sizes and is seen as a general guideline, not an endorsement of drinking.

2. How is binge drinking different from heavy drinking?

Binge drinking is about the intensity and refers to consuming a significant amount of alcohol in a short time frame (typically five or more drinks for men and four or more for women in about two hours) leading to a BAC of 0.08 g/dL or higher. Heavy drinking focuses on frequency, defined by the consumption of 15 or more drinks per week for men and eight or more drinks per week for women.

3. What immediate impacts can binge drinking have on the brain?

Binge drinking can affect brain functions, impacting decision-making, motor skills, and potentially leading to memory blackouts. It can also increase the risk of accidents, injuries, and risky behaviors due to impaired judgment.

4. Are there long-term health concerns with consistent binge drinking?

Yes. Repeated binge drinking episodes can lead to chronic diseases such as liver disease, heart disease, high blood pressure, and even exacerbate mental health conditions.

5. What is alcohol poisoning and how is it related to binge drinking?

Alcohol poisoning is a serious medical emergency that occurs when a large amount of alcohol is consumed in a short amount of time, overwhelming the body's ability to process it. Binge drinking can lead to alcohol poisoning due to the rapid intake of alcohol.

6. How does heavy drinking impact long-term health?

Heavy drinking over prolonged periods can lead to several health issues, including liver diseases (like fatty liver, hepatitis, fibrosis, and cirrhosis), digestive problems, weakened immune system, increased risk of certain cancers, and mental health disorders.

7. Are the guidelines for moderate drinking an encouragement to drink?

No. The guidelines for moderate drinking serve as a reference to understand limits. They aren't promoting or endorsing alcohol consumption but rather providing a framework for those who choose to drink.

Ready to Reevaluate Your Relationship With Alcohol? Reframe Can Help!

Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!

The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.

You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.

Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol. 

And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).

The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today! 

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