Why Is It So Hard To Control How Much I Drink?
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We’ve all been there: we tell ourselves we’re only going to have one drink. But one becomes two, two becomes three, and before we know it, we’ve lost count. The next morning, we wake up feeling hungover, regretful, and disappointed in ourselves for not being able to “drink responsibly.”
So, what gives? Why, despite our best intentions, is it so hard to control our drinking? In this post, we’ll explore why it can be hard to control our drinking, and what we can do about it. Let’s get started!
How does alcohol affect our brain to make it so difficult to control our drinking? Repeated alcohol use creates a chemical imbalance, making it harder for our brain to function as it once did. As a result, it becomes harder to rein in our drinking. Let’s take a closer look at how this happens.
When alcohol first enters our system, it promotes the release of dopamine — a neurotransmitter integral to our brain’s reward system. Dopamine is known as the “feel good” chemical because it creates feelings of happiness and pleasure. This is why we get that euphoric sensation as soon as we start drinking.
However, with repeated exposure to alcohol, our dopamine response can become dysregulated. Eventually, the same amount of alcohol may no longer result in the same level of dopamine release in our brain, causing us to drink more to achieve the same effect.
This can set the stage for dependence, as the brain starts associating alcohol consumption with pleasure and reward, leading to cravings and increased use. The more our brain makes this connection, the harder it is to cut back on alcohol and control our drinking. If this association becomes strong enough, even just the thought of having a drink can increase our dopamine levels.
As we continue to increase the amount of alcohol we consume — and the frequency with which we consume it — alcohol begins changing the way that parts of our brain function, altering our brain chemistry more and more.
Eventually, we begin to feel as if we need alcohol to feel normal. The experience is similar to being hungry when we haven’t eaten. And just like being hungry, the longer we wait, the more intense the hunger and pains become. Similarly, the longer we go without drinking, the more our brain craves alcohol to feel normal.
But dopamine is only part of the story. Alcohol also affects both excitatory and inhibitory neurotransmitters within the brain. More specifically, alcohol increases our brain’s transmission of gamma-aminobutyric acid (GABA), an inhibitory neurotransmitter that helps us feel calmer and more relaxed. This substance acts like a brake, slowing brain activity. As we drink, we're essentially applying more pressure to that brake, leading to a feeling of relaxation.
On the other end of the spectrum, alcohol inhibits glutamate, an excitatory neurotransmitter that increases brain activity and energy levels. When glutamate is inhibited, we experience a decrease in neural activity and slowed brain processing. If glutamate is our brain’s gas pedal, speeding us up and stressing us out, drinking alcohol takes our foot off the pedal.
The problem, however, is that repeated drinking throws off our brain’s equilibrium by inhibiting glutamate (which would speed us up) and increasing GABA (which further slows us down). This chemical imbalance, which leads to impaired GABA and glutamate signaling, weakens our ability to deny strong urges. In other words, no matter how much willpower we exert, we’ll still have trouble controlling our alcohol consumption.
So are we entirely helpless? Not quite! Fortunately, our brain is resilient; it has a remarkable ability to repair itself. In fact, our brain can change and grow new neural pathways through a process called neuroplasticity.
Research shows that when we cut back or quit drinking, the actual structure of our brain starts to recover, growing new cells to repair damage. This leads to improved functioning in many areas, from focus and memory to decision making.
Cutting back on alcohol also helps normalize dopamine, GABA, and glutamate levels. As our brain starts to heal and these important neurotransmitters come into balance, our urge to drink diminishes.
It’s important to note that while our brain does have the ability to repair itself, long-term, heavy consumption of alcohol can cause damage that may be irreversible. This is why the sooner we can get a hold of our drinking, the better.
So, how can you start controlling your drinking? First and foremost, remember that cutting back on alcohol is a process that requires time and patience. It may not always be easy (especially at first!). But over time, the physical and mental health benefits make the effort worthwhile.
With that in mind, here are eight steps to help us control our drinking:
Why is it so hard to quit drinking? It’s not because of our willpower. Regularly consuming alcohol alters our brain chemistry and structure, which is why we might have a hard time controlling our drinking. Thankfully, cutting back on alcohol or eliminating it entirely can help “reset” the brain and bring things back into balance. While breaking free from alcohol’s pull might not be easy, we can take back control with time, patience, and continued practice.
If you want to cut back on your alcohol consumption but don’t know where to start, consider trying Reframe. We’re a neuroscience-backed app that has helped millions of people reduce their alcohol consumption and develop healthier lifestyle habits.
1. What role does willpower play in cutting back on alcohol?
Our willpower has nothing to do with drinking less. No matter how sincerely we want to cut back on alcohol, and no matter how much willpower we try to exert, we can still find ourselves having a difficult time.
2. Why is it so hard to control how much you drink?
When we consume alcohol on a consistent basis, our brain chemistry begins to make long-lasting changes, which means it’s more challenging to stick to a limit and say “no” when people offer us “just one more.”
3. How does alcohol alter your brain chemistry?
Regularly consuming alcohol in large amounts disrupts the delicate balance of important neurotransmitters, such as the “feel good” chemical dopamine, the excitatory chemical glutamate, and the inhibitory chemical GABA. This imbalance is responsible for cravings and can lead to dependence, making it difficult to control our drinking.
4. Can your brain ever go back to normal?
Cutting back on or quitting alcohol can help the brain heal and repair itself, and restore balance to important neurotransmitters. However, some damage caused by long-term heavy consumption of alcohol may be permanent.
5. What are some tips to help you control your drinking?
Cutting back on alcohol is a process that takes time and patience. We can help control our drinking by identifying why we want to cut back on the first place, building a support network, developing a prevention plan, understanding our triggers, practicing assertive communication, tracking the number of drinks we consume, and finding new ways to socialize. Most importantly, if we slip up, don’t beat yourself up: practice self-compassion and keep at it.
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
Reframe supports you in reducing alcohol consumption and enhancing your well-being.