
Alcohol and metabolism have a complex relationship, but balance is possible. Our guide offers seven actionable steps to make every sip a smarter choice.
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
TGIF, right? Everyone's at the local bar, laughing, eating wings and nachos, and ordering another pitcher of beer. What a great way to kickstart the weekend! But what’s that alcohol doing to your metabolism? And is there a way to socialize and stay healthy?
In this blog post, we’ll explore the science behind alcohol and metabolism and uncover ways to support our health.
The relationship between alcohol and metabolism is intricate. Alcohol's effects ripple through a complex metabolic network comprised of various organs, biochemical pathways, and even neurotransmitters in the brain.
One of the most well-studied aspects of alcohol metabolism centers on the liver, the organ responsible for breaking down ethanol into less toxic substances. On a biochemical level, the liver metabolizes alcohol in a two-step process. The first step converts alcohol into acetaldehyde, a highly toxic substance that is then further metabolized to acetate, a less harmful compound.
However, the liver's processing capacity has its limits. When there's too much alcohol, the liver gets overwhelmed, leading to the accumulation of acetaldehyde in the bloodstream. This build-up can cause symptoms like flushing, nausea, and rapid heartbeat.
While the liver is busy handling alcohol, other metabolic processes get sidelined. Among the affected processes is gluconeogenesis, where the liver synthesizes glucose from non-carbohydrate sources. When alcohol takes precedence, the liver’s ability to produce glucose diminishes, increasing the risk of low blood sugar levels (hypoglycemia). For people with diabetes, this poses an added concern as it can exacerbate blood sugar management issues.
While ghrelin and cortisol are pivotal players in alcohol's metabolic impact, they're just the tip of the iceberg. Leptin, a hormone that signals satiety, often decreases following alcohol consumption, encouraging eating.
Insulin, the hormone responsible for glucose uptake into cells, is also affected. Alcohol can increase insulin resistance, making it harder for cells to absorb sugar from the bloodstream. Over time, this may contribute to the development of type 2 diabetes.
Alcohol's influence extends to neurotransmitters, chemicals that facilitate communication between nerve cells. Dopamine, the "feel-good" neurotransmitter, surges in response to pleasurable activities, including drinking alcohol. This surge may dampen the body's response to leptin, making us feel hungrier and promoting overeating.
Interestingly, alcohol has a thermogenic effect, meaning it temporarily increases our metabolic rate. However, this effect can’t counterbalance the caloric intake from drinking alcohol. Moreover, the thermogenic effect is often short-lived and may decline with regular drinking, eventually contributing to weight gain.
Gender differences in alcohol metabolism are rooted in biology, and they can significantly impact how alcohol affects men and women. While both genders face metabolic challenges when consuming alcohol, the biological differences make the experience markedly distinct for men and women. One critical enzyme involved in alcohol metabolism is alcohol dehydrogenase. Women generally have lower levels of it than men, which reduces their alcohol metabolism efficiency.
This enzymatic disparity means that when women consume alcohol, they are likely to have higher blood alcohol concentrations for a more extended period, even if they drink the same amount as a man. Because their bodies take longer to break down alcohol, women often experience more intense and prolonged effects, including potential disruptions in metabolic function. For instance, the increase in ghrelin — the hunger hormone — is generally more pronounced in women, which makes those midnight snacks hard to resist. Similarly, elevated cortisol levels due to alcohol consumption can more drastically impact women, contributing to increased fat storage, particularly in the abdominal area.
Understanding these gender-specific metabolic responses to alcohol doesn't just inform individual choices; it also has broader implications for public health initiatives aimed at reducing alcohol’s negative impacts. The guidelines for what constitutes "moderate" alcohol intake may need to be reevaluated through a gender-sensitive lens, and people of all genders could benefit from targeted strategies to offset alcohol's metabolic effects.
The reality is that when it comes to alcohol and metabolism, one size does not fit all. Tailoring approaches to account for these biological differences can make a significant difference in how people of all genders experience, manage, and mitigate the metabolic consequences of alcohol consumption.

Optimize your drinking schedule to avoid metabolic pitfalls. Avoid drinking late at night, as your metabolism naturally slows then, making it harder for your body to process alcohol. It’s generally best to consume alcohol earlier in the evening, and preferably during a meal to slow its absorption. Eating a balanced meal before you start drinking also provides essential nutrients depleted by alcohol, like B vitamins.
Protein is an essential macronutrient, and in addition to building muscle and repairing tissues after injury, it also keeps us full. This helps us avoid mindless snacking and keeps our energy levels stable. Any protein-rich food is effective: Greek yogurt, almonds or lean turkey slices are just a few great choices. Their benefit lies in their ability to slow stomach emptying, helping moderate blood sugar spikes and dips.
Fiber is another metabolism-friendly food. A fibrous snack like apple slices or whole-grain toast can help maintain blood sugar levels, buffering against alcohol-induced hypoglycemia. The slow absorption of sugar provides a steady energy source, helping you resist those fried calamari or late-night nachos. High-fiber foods are also gut-friendly, promoting a healthier microbiome, which can be adversely affected by alcohol.
It’s common knowledge that exercise boosts metabolism, but it can also aid in alcohol metabolism. Exercise increases the liver's efficiency in processing toxins, including alcohol. Even a brisk 20-minute walk before or after consuming alcohol can give your metabolism a mini-boost, leading to quicker alcohol breakdown and reducing its storage as fat. Prefer a more intense workout? Great! High-intensity interval training (HIIT) can accelerate metabolism for several hours, providing an even more extended benefit.
It’s essential to counterbalance the hormonal shifts caused by alcohol. One way to do this is through stress management techniques such as meditation, deep-breathing exercises, or even a simple walk in nature. These activities can help lower cortisol levels, reducing fat storage, especially in the abdominal area. For those more inclined to rejuvenate through sleep, a good night's rest can do wonders for hormone regulation, including reducing ghrelin and increasing leptin levels, which helps control hunger and satiety. A relaxed body is a more efficient one. Stress management not only benefits your mind but also helps reorient your hormonal balance, giving your metabolism a fighting chance against alcohol’s effects.
Socializing doesn't have to be all about sitting around and sipping drinks. Active socializing swaps the bar stool for something a bit more dynamic. Whether it's bowling, dancing, or a frisbee match at the park, the options are endless and far more exciting. The key is to choose activities that get the heart rate up, offering a dual advantage: enjoying time with friends while simultaneously engaging in physical activity. It's a win-win, enhancing metabolic health and elevating mood, thanks to the endorphins released during physical activity.
Alcohol can seriously stimulate appetite, sometimes leading to regrettable fast-food runs or late-night fridge raids. While it's often a social convention to grab a late-night snack after a night out, this habit can wreak havoc on your metabolism. So how to resist? Make a pact with friends before heading out, committing to avoid the post-bar fast food dash. If cravings kick in, opt for healthier snacks like mixed nuts or fruit, which offer nutrients and fiber without the metabolic aftermath of greasy, carb-laden foods. Having a strategy in place empowers you to break the cycle and make healthier choices, even in the face of alcohol-induced hunger.
Sleep is not a luxury; it's a necessity, especially when considering metabolism. Alcohol has a two-faced relationship with sleep: while it might help you fall asleep faster, it certainly won't improve the quality of that sleep. It can disrupt the REM cycle, leading to a less restful slumber that impacts everything from your mood to your metabolic efficiency the next day. The aim should be for seven to eight hours of high-quality sleep, even on the weekends when social activities might tempt you to skimp on rest. The earlier in the evening you can curtail your drinking, the better your chances of achieving restorative sleep. If falling asleep naturally is a challenge, consider winding down with a calming herbal tea or engaging in a relaxation technique like progressive muscle relaxation before hitting the sack.
Modern life often involves balancing work, relationships, self-care, and, yes, even leisure activities that might involve alcohol. The narrative isn't about demonizing alcohol but rather about managing its metabolic impact so that we can enjoy life fully and healthily. By implementing the steps outlined in this blog post, we can healthily reshape our relationship with alcohol in a way that complements rather than compromises our metabolic health.
Think of it not as a list of restrictions but as a toolkit for empowerment. Each strategy is a tool to recalibrate how alcohol fits into a balanced lifestyle. Imagine a future where social gatherings no longer come with metabolic concerns, where every sip is taken with awareness, and every choice reflects a deeper understanding of individual well-being. The steps for healthier living provide not just a roadmap but also a mindset, a new way to conceptualize the role of alcohol in life.
So here’s to a brighter, healthier future — a future that doesn't ask for sacrifices but rather invites smarter choices, strategic planning, and a proactive approach to metabolic health. Let the toast not only be a moment of celebration but also a symbol of commitment to a lifestyle that embraces both enjoyment and well-being. Cheers to that!
TGIF, right? Everyone's at the local bar, laughing, eating wings and nachos, and ordering another pitcher of beer. What a great way to kickstart the weekend! But what’s that alcohol doing to your metabolism? And is there a way to socialize and stay healthy?
In this blog post, we’ll explore the science behind alcohol and metabolism and uncover ways to support our health.
The relationship between alcohol and metabolism is intricate. Alcohol's effects ripple through a complex metabolic network comprised of various organs, biochemical pathways, and even neurotransmitters in the brain.
One of the most well-studied aspects of alcohol metabolism centers on the liver, the organ responsible for breaking down ethanol into less toxic substances. On a biochemical level, the liver metabolizes alcohol in a two-step process. The first step converts alcohol into acetaldehyde, a highly toxic substance that is then further metabolized to acetate, a less harmful compound.
However, the liver's processing capacity has its limits. When there's too much alcohol, the liver gets overwhelmed, leading to the accumulation of acetaldehyde in the bloodstream. This build-up can cause symptoms like flushing, nausea, and rapid heartbeat.
While the liver is busy handling alcohol, other metabolic processes get sidelined. Among the affected processes is gluconeogenesis, where the liver synthesizes glucose from non-carbohydrate sources. When alcohol takes precedence, the liver’s ability to produce glucose diminishes, increasing the risk of low blood sugar levels (hypoglycemia). For people with diabetes, this poses an added concern as it can exacerbate blood sugar management issues.
While ghrelin and cortisol are pivotal players in alcohol's metabolic impact, they're just the tip of the iceberg. Leptin, a hormone that signals satiety, often decreases following alcohol consumption, encouraging eating.
Insulin, the hormone responsible for glucose uptake into cells, is also affected. Alcohol can increase insulin resistance, making it harder for cells to absorb sugar from the bloodstream. Over time, this may contribute to the development of type 2 diabetes.
Alcohol's influence extends to neurotransmitters, chemicals that facilitate communication between nerve cells. Dopamine, the "feel-good" neurotransmitter, surges in response to pleasurable activities, including drinking alcohol. This surge may dampen the body's response to leptin, making us feel hungrier and promoting overeating.
Interestingly, alcohol has a thermogenic effect, meaning it temporarily increases our metabolic rate. However, this effect can’t counterbalance the caloric intake from drinking alcohol. Moreover, the thermogenic effect is often short-lived and may decline with regular drinking, eventually contributing to weight gain.
Gender differences in alcohol metabolism are rooted in biology, and they can significantly impact how alcohol affects men and women. While both genders face metabolic challenges when consuming alcohol, the biological differences make the experience markedly distinct for men and women. One critical enzyme involved in alcohol metabolism is alcohol dehydrogenase. Women generally have lower levels of it than men, which reduces their alcohol metabolism efficiency.
This enzymatic disparity means that when women consume alcohol, they are likely to have higher blood alcohol concentrations for a more extended period, even if they drink the same amount as a man. Because their bodies take longer to break down alcohol, women often experience more intense and prolonged effects, including potential disruptions in metabolic function. For instance, the increase in ghrelin — the hunger hormone — is generally more pronounced in women, which makes those midnight snacks hard to resist. Similarly, elevated cortisol levels due to alcohol consumption can more drastically impact women, contributing to increased fat storage, particularly in the abdominal area.
Understanding these gender-specific metabolic responses to alcohol doesn't just inform individual choices; it also has broader implications for public health initiatives aimed at reducing alcohol’s negative impacts. The guidelines for what constitutes "moderate" alcohol intake may need to be reevaluated through a gender-sensitive lens, and people of all genders could benefit from targeted strategies to offset alcohol's metabolic effects.
The reality is that when it comes to alcohol and metabolism, one size does not fit all. Tailoring approaches to account for these biological differences can make a significant difference in how people of all genders experience, manage, and mitigate the metabolic consequences of alcohol consumption.

Optimize your drinking schedule to avoid metabolic pitfalls. Avoid drinking late at night, as your metabolism naturally slows then, making it harder for your body to process alcohol. It’s generally best to consume alcohol earlier in the evening, and preferably during a meal to slow its absorption. Eating a balanced meal before you start drinking also provides essential nutrients depleted by alcohol, like B vitamins.
Protein is an essential macronutrient, and in addition to building muscle and repairing tissues after injury, it also keeps us full. This helps us avoid mindless snacking and keeps our energy levels stable. Any protein-rich food is effective: Greek yogurt, almonds or lean turkey slices are just a few great choices. Their benefit lies in their ability to slow stomach emptying, helping moderate blood sugar spikes and dips.
Fiber is another metabolism-friendly food. A fibrous snack like apple slices or whole-grain toast can help maintain blood sugar levels, buffering against alcohol-induced hypoglycemia. The slow absorption of sugar provides a steady energy source, helping you resist those fried calamari or late-night nachos. High-fiber foods are also gut-friendly, promoting a healthier microbiome, which can be adversely affected by alcohol.
It’s common knowledge that exercise boosts metabolism, but it can also aid in alcohol metabolism. Exercise increases the liver's efficiency in processing toxins, including alcohol. Even a brisk 20-minute walk before or after consuming alcohol can give your metabolism a mini-boost, leading to quicker alcohol breakdown and reducing its storage as fat. Prefer a more intense workout? Great! High-intensity interval training (HIIT) can accelerate metabolism for several hours, providing an even more extended benefit.
It’s essential to counterbalance the hormonal shifts caused by alcohol. One way to do this is through stress management techniques such as meditation, deep-breathing exercises, or even a simple walk in nature. These activities can help lower cortisol levels, reducing fat storage, especially in the abdominal area. For those more inclined to rejuvenate through sleep, a good night's rest can do wonders for hormone regulation, including reducing ghrelin and increasing leptin levels, which helps control hunger and satiety. A relaxed body is a more efficient one. Stress management not only benefits your mind but also helps reorient your hormonal balance, giving your metabolism a fighting chance against alcohol’s effects.
Socializing doesn't have to be all about sitting around and sipping drinks. Active socializing swaps the bar stool for something a bit more dynamic. Whether it's bowling, dancing, or a frisbee match at the park, the options are endless and far more exciting. The key is to choose activities that get the heart rate up, offering a dual advantage: enjoying time with friends while simultaneously engaging in physical activity. It's a win-win, enhancing metabolic health and elevating mood, thanks to the endorphins released during physical activity.
Alcohol can seriously stimulate appetite, sometimes leading to regrettable fast-food runs or late-night fridge raids. While it's often a social convention to grab a late-night snack after a night out, this habit can wreak havoc on your metabolism. So how to resist? Make a pact with friends before heading out, committing to avoid the post-bar fast food dash. If cravings kick in, opt for healthier snacks like mixed nuts or fruit, which offer nutrients and fiber without the metabolic aftermath of greasy, carb-laden foods. Having a strategy in place empowers you to break the cycle and make healthier choices, even in the face of alcohol-induced hunger.
Sleep is not a luxury; it's a necessity, especially when considering metabolism. Alcohol has a two-faced relationship with sleep: while it might help you fall asleep faster, it certainly won't improve the quality of that sleep. It can disrupt the REM cycle, leading to a less restful slumber that impacts everything from your mood to your metabolic efficiency the next day. The aim should be for seven to eight hours of high-quality sleep, even on the weekends when social activities might tempt you to skimp on rest. The earlier in the evening you can curtail your drinking, the better your chances of achieving restorative sleep. If falling asleep naturally is a challenge, consider winding down with a calming herbal tea or engaging in a relaxation technique like progressive muscle relaxation before hitting the sack.
Modern life often involves balancing work, relationships, self-care, and, yes, even leisure activities that might involve alcohol. The narrative isn't about demonizing alcohol but rather about managing its metabolic impact so that we can enjoy life fully and healthily. By implementing the steps outlined in this blog post, we can healthily reshape our relationship with alcohol in a way that complements rather than compromises our metabolic health.
Think of it not as a list of restrictions but as a toolkit for empowerment. Each strategy is a tool to recalibrate how alcohol fits into a balanced lifestyle. Imagine a future where social gatherings no longer come with metabolic concerns, where every sip is taken with awareness, and every choice reflects a deeper understanding of individual well-being. The steps for healthier living provide not just a roadmap but also a mindset, a new way to conceptualize the role of alcohol in life.
So here’s to a brighter, healthier future — a future that doesn't ask for sacrifices but rather invites smarter choices, strategic planning, and a proactive approach to metabolic health. Let the toast not only be a moment of celebration but also a symbol of commitment to a lifestyle that embraces both enjoyment and well-being. Cheers to that!

Learn about the real risks of people playing beer pong and other drinking games, from health hazards to peer pressure and ways to stay safe at parties.
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
We’ve all been at a party where the familiar sound of a ping pong ball hitting a plastic cup cuts through the music. The social gravity of the game is strong, pulling people in with the promise of teamwork and lighthearted fun. While watching people playing beer pong, it’s easy to get swept up in the excitement. But the core mechanic of these popular alcohol games isn't about athletic skill—it's about consumption. This article is for anyone who has felt uneasy about the pace of drinking during these games. We’ll break down the hidden dangers, from hygiene concerns to serious health risks.
In fact, an overwhelming majority of Americans — 95%— have played a drinking game at some point in their life, according to an American Addiction Centers online survey of more than 1,000 Americans aged 18 and older. There are even drinking games based on movies: The Hangover drinking game and the Home Alone drinking game.
While these might seem fun and innocent, they can actually be extremely detrimental to our health — and even result in hospitalization and death. In fact, several years ago, five people died from Neknominate, a drinking game that went viral on social media. What is it about drinking games that makes them so dangerous? Let’s dive in below.
Beer pong is one of the most recognizable drinking games out there, a staple at parties and tailgates for decades. At its core, it’s a game of skill where two teams compete to throw ping pong balls into their opponent's cups. The game combines hand-eye coordination with a social drinking element, making it a popular icebreaker. While it seems straightforward, there are specific rules and setups that most players follow. The objective is simple: be the first team to successfully land a ball in every one of your opponent's cups. Each time a ball lands in a cup, a member of the opposing team is required to drink the contents, and that cup is removed from play. The game continues until one team has no cups left, declaring the other team the winner.
The main goal in beer pong is to eliminate all of your opponent's cups before they eliminate yours. This is achieved by successfully tossing a ping pong ball into their cups, forcing them to drink the beer and remove the cup from the table. The game is typically played by two teams of two, but one-on-one variations are also common. Each team stands at opposite ends of a long table, taking turns to throw. The game requires a mix of focus and a steady hand, which can become increasingly difficult as the game progresses and more drinks are consumed. Understanding the rules is key, but so is recognizing how the game encourages rapid consumption of alcohol, which can quickly affect your judgment and physical coordination.
To play beer pong, you don’t need much. The standard setup includes a long table (like a folding table or even a ping pong table), at least 20 plastic cups (usually 16-ounce red Solo cups), two ping pong balls, and of course, beer or another beverage to fill the cups. Each team arranges ten cups in a tight triangle formation at their end of the table, with the point of the triangle facing the opposing team. The cups are typically filled about one-third of the way with beer. Some players also use a separate cup of water to rinse the ball between throws, which is a good idea for keeping things a little cleaner as the ball inevitably ends up on the floor.
Once the game is set up, teams take turns throwing the ping pong balls. Each team gets two shots per turn, with each player on the team throwing one ball. When a ball lands directly in a cup, the defending team must drink the beer in that cup and remove it from the table. There are different types of shots, like an arc shot or a faster "fastball" shot. If a player bounces the ball on the table before it lands in a cup, it often counts as two cups. However, the defending team is allowed to swat away a bounced ball, adding a defensive element to the game. These rules can vary from house to house, so it's common to clarify the "house rules" before starting.
Victory in beer pong is straightforward: the first team to make a ball in all of their opponent's cups wins. As cups are removed, the remaining cups are often rearranged or "racked" back into a smaller triangle or diamond shape to make them easier to hit. The game ends when the last cup is hit. Sometimes, the losing team has a chance for "redemption," where they get to keep shooting until they miss. If they can sink all the remaining cups without missing, the game can go into overtime. It’s a simple concept, but the escalating alcohol consumption is a critical factor, making it important to be aware of how much you're actually drinking and how it affects your blood alcohol content.
Beer pong didn't just appear out of nowhere; it has a history that traces back to college campuses in the mid-20th century. The original version of the game was actually played with paddles, much like a real game of ping pong, and is thought to have originated at Dartmouth College in the 1950s. The objective was similar, involving cups of beer on the table. Over time, players ditched the paddles, and the version we know today—often called "Beirut"—began to take shape and spread to other universities. By the 1980s, the paddle-less game had become a fixture in dorm rooms and fraternity houses across the country, solidifying its place in American college culture and setting the stage for its eventual mainstream popularity.
What started as a niche college pastime has since exploded into a mainstream cultural phenomenon. Beer pong is now featured in movies, TV shows, and music videos, often portrayed as the quintessential party activity. This media exposure has helped carry the game far beyond university life, making it a common sight at backyard barbecues, holiday gatherings, and even some bars. Its simple rules and social nature make it accessible to almost anyone, regardless of athletic ability. This widespread acceptance has cemented beer pong's status as more than just a game—it's a cultural symbol of celebration and social bonding for many, though it's also closely tied to binge drinking culture.
You might hear beer pong called by another name: Beirut. The two terms are often used interchangeably, but they originally referred to slightly different games. "Beer pong" was the name for the original version played with paddles, while "Beirut" was the name given to the paddle-less version that became popular in the 1980s. The origin of the name "Beirut" is debated, but some believe it was a reference to the Lebanese capital, which was a conflict zone during that time, drawing a parallel to the back-and-forth nature of the game. Today, most people use "beer pong" to describe the modern, paddle-less game, though you'll still hear it called Beirut in some regions of the United States.
Believe it or not, for some, beer pong is more than just a casual party game—it's a competitive sport. The game's simple premise belies a surprising amount of strategy and skill, from perfecting your throwing arc to mastering defensive plays. This competitive aspect has given rise to organized leagues and tournaments held in bars and event venues across the country. Players form teams, practice regularly, and compete for bragging rights and sometimes even cash prizes. This shift from a casual drinking game to a structured competition highlights how deeply ingrained beer pong has become in social culture. It's treated with a level of seriousness that can sometimes overshadow the health risks associated with competitive drinking.
The competitive beer pong scene has reached a professional level with large-scale, high-stakes tournaments. The most famous of these is The World Series of Beer Pong (WSOBP), an annual event that draws hundreds of competitors from all over the world to Las Vegas. This isn't just a small gathering; it's a major event with official rules, referees, and substantial rewards. For example, a past WSOBP event featured a grand prize of $50,000, attracting over 800 participants. These tournaments are sponsored by companies and often use official BPONG tables and equipment, lending them an air of legitimacy. The existence of a professional circuit shows just how far the game has come from its humble dorm room beginnings.

Many people are introduced to drinking games in high school or college as a way to socialize. The idea is to have fun with others by drinking alcohol and engaging in some friendly competition. Great, right?
What’s actually happening with a drinking competition, though, is that we’re consuming large amounts of alcohol in a short period of time. And while each game has different rules of play, the intention is usually the same: to get each other drunk.
But because drinking games are often played in a social setting, it’s easy to get swept up in the peer pressure and excitement of the games — especially for young adults. In fact, research from 2019 found that 60% of 18-34 year olds believe peer pressure to drink is common, with this age group also the most likely to say they have drunk more than expected to “keep up” with others.

While most people think these games are harmless fun, they can be extremely dangerous. After all, they’re largely designed to facilitate inebriation by promoting the rapid consumption of large amounts of alcohol. For instance, playing the game Flip Cup, our blood alcohol concentration (BAC) can reach .05 in 10 minutes and up to .15 in just a span of 30 minutes. At this level, we can experience amnesia, vomiting, or a loss of consciousness.
While the short-term effects of intoxication are obvious, other social, health and safety risks can also occur. Here are several:
When we’re caught up in the fun of a drinking game, hygiene is probably the last thing on our minds. But it’s worth thinking about. Take a game like beer pong, for example. The cups sit on a table, and the ball often bounces on the floor before landing in a drink. Those surfaces can be covered in germs, and one study even found E. coli in the cups used during a game. This means players can easily consume harmful bacteria along with their drinks, leading to sickness that has nothing to do with the alcohol itself. A simple way to avoid this is to keep a separate, clean cup just for drinking and use the game cups only as targets.
Let's be direct: drinking games are often just a structured way to binge drink. The National Institute on Alcohol Abuse and Alcoholism (NIAAA) defines binge drinking as a pattern that brings a person’s blood alcohol concentration (BAC) to 0.08% or higher. This typically happens after 4 drinks for women and 5 drinks for men in about two hours. Most drinking games are specifically designed to make players consume alcohol at this rapid pace, pushing their BAC past the legal limit for impairment in the U.S. Recognizing these dangers, some cities and states have even tried to ban games like beer pong in bars and other public areas because they directly promote excessive drinking.
Are there alternatives for drinking games out there? You bet!
Here are a few ideas:
With these games and other fun activities, who needs booze?
Although many of us play drinking games on our way to adulthood, they’re far from harmless fun. Their competitive nature distracts us from knowing how much we’re drinking, causing us to drink more than we intend or realize. This increases our risk of accidents, alcohol poisoning, and other harmful consequences.
Drinking alcohol is very much embedded in our culture. At nearly every social gathering, alcohol is usually involved, which might lead to drinking games. But we can choose not to participate. At Reframe, we not only help you rethink your relationship with alcohol, but we give you the tools you need to successfully navigate social situations without drinking. Even if you’re just looking to cut back on your drinking, Reframe can help.
I only play beer pong occasionally at parties. Is it really that risky? It’s easy to think of it as just a one-off game, but the structure of beer pong is designed for rapid consumption. Even one game can easily meet the definition of binge drinking, which is what makes it risky. The competitive, fast-paced nature of the game makes it hard to track how much you're actually drinking, and your blood alcohol content can rise much faster than you realize. It’s less about how often you play and more about what happens during that single game.
How can I turn down a game of beer pong without killing the party vibe? This is a common concern, and the key is to be casual and confident. You can simply say, "I'm going to sit this one out, but I'll be your biggest cheerleader!" or suggest an alternative. Offering to be the DJ, grabbing snacks, or starting a conversation nearby are all great ways to stay social without participating. Most people are focused on the game and won't question your decision if you handle it smoothly.
Can't I just play with water or another non-alcoholic drink? Absolutely! This is a fantastic way to join in on the fun without the pressure to drink alcohol. You can fill your cups with water, soda, or any other drink you enjoy. This allows you to be part of the social activity and the competition without any of the associated health risks. It’s a simple switch that puts you in control of your consumption.
The article mentions germs on the ball. Is using a water cup to rinse it off enough? While rinsing the ball is better than nothing, it doesn't guarantee it's clean. Think about where that ball has been—the floor, people's hands, the table. A quick dip in water won't kill bacteria like E. coli. The safest approach, if you choose to drink, is to have a separate, clean cup for your beverage. Use the cups on the table as targets only and pour your drink from a can or bottle into your personal cup.
How do I know when a 'fun' game has crossed the line into being dangerous? Look for signs that the focus has shifted from friendly competition to excessive consumption. If players are slurring their words heavily, struggling with balance, getting aggressive, or being pressured to drink even when they look unwell, the game has become dangerous. Alcohol poisoning is a real risk, so if someone is vomiting, becomes unresponsive, or has irregular breathing, it's time to stop the game immediately and seek medical help.
We’ve all been at a party where the familiar sound of a ping pong ball hitting a plastic cup cuts through the music. The social gravity of the game is strong, pulling people in with the promise of teamwork and lighthearted fun. While watching people playing beer pong, it’s easy to get swept up in the excitement. But the core mechanic of these popular alcohol games isn't about athletic skill—it's about consumption. This article is for anyone who has felt uneasy about the pace of drinking during these games. We’ll break down the hidden dangers, from hygiene concerns to serious health risks.
In fact, an overwhelming majority of Americans — 95%— have played a drinking game at some point in their life, according to an American Addiction Centers online survey of more than 1,000 Americans aged 18 and older. There are even drinking games based on movies: The Hangover drinking game and the Home Alone drinking game.
While these might seem fun and innocent, they can actually be extremely detrimental to our health — and even result in hospitalization and death. In fact, several years ago, five people died from Neknominate, a drinking game that went viral on social media. What is it about drinking games that makes them so dangerous? Let’s dive in below.
Beer pong is one of the most recognizable drinking games out there, a staple at parties and tailgates for decades. At its core, it’s a game of skill where two teams compete to throw ping pong balls into their opponent's cups. The game combines hand-eye coordination with a social drinking element, making it a popular icebreaker. While it seems straightforward, there are specific rules and setups that most players follow. The objective is simple: be the first team to successfully land a ball in every one of your opponent's cups. Each time a ball lands in a cup, a member of the opposing team is required to drink the contents, and that cup is removed from play. The game continues until one team has no cups left, declaring the other team the winner.
The main goal in beer pong is to eliminate all of your opponent's cups before they eliminate yours. This is achieved by successfully tossing a ping pong ball into their cups, forcing them to drink the beer and remove the cup from the table. The game is typically played by two teams of two, but one-on-one variations are also common. Each team stands at opposite ends of a long table, taking turns to throw. The game requires a mix of focus and a steady hand, which can become increasingly difficult as the game progresses and more drinks are consumed. Understanding the rules is key, but so is recognizing how the game encourages rapid consumption of alcohol, which can quickly affect your judgment and physical coordination.
To play beer pong, you don’t need much. The standard setup includes a long table (like a folding table or even a ping pong table), at least 20 plastic cups (usually 16-ounce red Solo cups), two ping pong balls, and of course, beer or another beverage to fill the cups. Each team arranges ten cups in a tight triangle formation at their end of the table, with the point of the triangle facing the opposing team. The cups are typically filled about one-third of the way with beer. Some players also use a separate cup of water to rinse the ball between throws, which is a good idea for keeping things a little cleaner as the ball inevitably ends up on the floor.
Once the game is set up, teams take turns throwing the ping pong balls. Each team gets two shots per turn, with each player on the team throwing one ball. When a ball lands directly in a cup, the defending team must drink the beer in that cup and remove it from the table. There are different types of shots, like an arc shot or a faster "fastball" shot. If a player bounces the ball on the table before it lands in a cup, it often counts as two cups. However, the defending team is allowed to swat away a bounced ball, adding a defensive element to the game. These rules can vary from house to house, so it's common to clarify the "house rules" before starting.
Victory in beer pong is straightforward: the first team to make a ball in all of their opponent's cups wins. As cups are removed, the remaining cups are often rearranged or "racked" back into a smaller triangle or diamond shape to make them easier to hit. The game ends when the last cup is hit. Sometimes, the losing team has a chance for "redemption," where they get to keep shooting until they miss. If they can sink all the remaining cups without missing, the game can go into overtime. It’s a simple concept, but the escalating alcohol consumption is a critical factor, making it important to be aware of how much you're actually drinking and how it affects your blood alcohol content.
Beer pong didn't just appear out of nowhere; it has a history that traces back to college campuses in the mid-20th century. The original version of the game was actually played with paddles, much like a real game of ping pong, and is thought to have originated at Dartmouth College in the 1950s. The objective was similar, involving cups of beer on the table. Over time, players ditched the paddles, and the version we know today—often called "Beirut"—began to take shape and spread to other universities. By the 1980s, the paddle-less game had become a fixture in dorm rooms and fraternity houses across the country, solidifying its place in American college culture and setting the stage for its eventual mainstream popularity.
What started as a niche college pastime has since exploded into a mainstream cultural phenomenon. Beer pong is now featured in movies, TV shows, and music videos, often portrayed as the quintessential party activity. This media exposure has helped carry the game far beyond university life, making it a common sight at backyard barbecues, holiday gatherings, and even some bars. Its simple rules and social nature make it accessible to almost anyone, regardless of athletic ability. This widespread acceptance has cemented beer pong's status as more than just a game—it's a cultural symbol of celebration and social bonding for many, though it's also closely tied to binge drinking culture.
You might hear beer pong called by another name: Beirut. The two terms are often used interchangeably, but they originally referred to slightly different games. "Beer pong" was the name for the original version played with paddles, while "Beirut" was the name given to the paddle-less version that became popular in the 1980s. The origin of the name "Beirut" is debated, but some believe it was a reference to the Lebanese capital, which was a conflict zone during that time, drawing a parallel to the back-and-forth nature of the game. Today, most people use "beer pong" to describe the modern, paddle-less game, though you'll still hear it called Beirut in some regions of the United States.
Believe it or not, for some, beer pong is more than just a casual party game—it's a competitive sport. The game's simple premise belies a surprising amount of strategy and skill, from perfecting your throwing arc to mastering defensive plays. This competitive aspect has given rise to organized leagues and tournaments held in bars and event venues across the country. Players form teams, practice regularly, and compete for bragging rights and sometimes even cash prizes. This shift from a casual drinking game to a structured competition highlights how deeply ingrained beer pong has become in social culture. It's treated with a level of seriousness that can sometimes overshadow the health risks associated with competitive drinking.
The competitive beer pong scene has reached a professional level with large-scale, high-stakes tournaments. The most famous of these is The World Series of Beer Pong (WSOBP), an annual event that draws hundreds of competitors from all over the world to Las Vegas. This isn't just a small gathering; it's a major event with official rules, referees, and substantial rewards. For example, a past WSOBP event featured a grand prize of $50,000, attracting over 800 participants. These tournaments are sponsored by companies and often use official BPONG tables and equipment, lending them an air of legitimacy. The existence of a professional circuit shows just how far the game has come from its humble dorm room beginnings.

Many people are introduced to drinking games in high school or college as a way to socialize. The idea is to have fun with others by drinking alcohol and engaging in some friendly competition. Great, right?
What’s actually happening with a drinking competition, though, is that we’re consuming large amounts of alcohol in a short period of time. And while each game has different rules of play, the intention is usually the same: to get each other drunk.
But because drinking games are often played in a social setting, it’s easy to get swept up in the peer pressure and excitement of the games — especially for young adults. In fact, research from 2019 found that 60% of 18-34 year olds believe peer pressure to drink is common, with this age group also the most likely to say they have drunk more than expected to “keep up” with others.

While most people think these games are harmless fun, they can be extremely dangerous. After all, they’re largely designed to facilitate inebriation by promoting the rapid consumption of large amounts of alcohol. For instance, playing the game Flip Cup, our blood alcohol concentration (BAC) can reach .05 in 10 minutes and up to .15 in just a span of 30 minutes. At this level, we can experience amnesia, vomiting, or a loss of consciousness.
While the short-term effects of intoxication are obvious, other social, health and safety risks can also occur. Here are several:
When we’re caught up in the fun of a drinking game, hygiene is probably the last thing on our minds. But it’s worth thinking about. Take a game like beer pong, for example. The cups sit on a table, and the ball often bounces on the floor before landing in a drink. Those surfaces can be covered in germs, and one study even found E. coli in the cups used during a game. This means players can easily consume harmful bacteria along with their drinks, leading to sickness that has nothing to do with the alcohol itself. A simple way to avoid this is to keep a separate, clean cup just for drinking and use the game cups only as targets.
Let's be direct: drinking games are often just a structured way to binge drink. The National Institute on Alcohol Abuse and Alcoholism (NIAAA) defines binge drinking as a pattern that brings a person’s blood alcohol concentration (BAC) to 0.08% or higher. This typically happens after 4 drinks for women and 5 drinks for men in about two hours. Most drinking games are specifically designed to make players consume alcohol at this rapid pace, pushing their BAC past the legal limit for impairment in the U.S. Recognizing these dangers, some cities and states have even tried to ban games like beer pong in bars and other public areas because they directly promote excessive drinking.
Are there alternatives for drinking games out there? You bet!
Here are a few ideas:
With these games and other fun activities, who needs booze?
Although many of us play drinking games on our way to adulthood, they’re far from harmless fun. Their competitive nature distracts us from knowing how much we’re drinking, causing us to drink more than we intend or realize. This increases our risk of accidents, alcohol poisoning, and other harmful consequences.
Drinking alcohol is very much embedded in our culture. At nearly every social gathering, alcohol is usually involved, which might lead to drinking games. But we can choose not to participate. At Reframe, we not only help you rethink your relationship with alcohol, but we give you the tools you need to successfully navigate social situations without drinking. Even if you’re just looking to cut back on your drinking, Reframe can help.
I only play beer pong occasionally at parties. Is it really that risky? It’s easy to think of it as just a one-off game, but the structure of beer pong is designed for rapid consumption. Even one game can easily meet the definition of binge drinking, which is what makes it risky. The competitive, fast-paced nature of the game makes it hard to track how much you're actually drinking, and your blood alcohol content can rise much faster than you realize. It’s less about how often you play and more about what happens during that single game.
How can I turn down a game of beer pong without killing the party vibe? This is a common concern, and the key is to be casual and confident. You can simply say, "I'm going to sit this one out, but I'll be your biggest cheerleader!" or suggest an alternative. Offering to be the DJ, grabbing snacks, or starting a conversation nearby are all great ways to stay social without participating. Most people are focused on the game and won't question your decision if you handle it smoothly.
Can't I just play with water or another non-alcoholic drink? Absolutely! This is a fantastic way to join in on the fun without the pressure to drink alcohol. You can fill your cups with water, soda, or any other drink you enjoy. This allows you to be part of the social activity and the competition without any of the associated health risks. It’s a simple switch that puts you in control of your consumption.
The article mentions germs on the ball. Is using a water cup to rinse it off enough? While rinsing the ball is better than nothing, it doesn't guarantee it's clean. Think about where that ball has been—the floor, people's hands, the table. A quick dip in water won't kill bacteria like E. coli. The safest approach, if you choose to drink, is to have a separate, clean cup for your beverage. Use the cups on the table as targets only and pour your drink from a can or bottle into your personal cup.
How do I know when a 'fun' game has crossed the line into being dangerous? Look for signs that the focus has shifted from friendly competition to excessive consumption. If players are slurring their words heavily, struggling with balance, getting aggressive, or being pressured to drink even when they look unwell, the game has become dangerous. Alcohol poisoning is a real risk, so if someone is vomiting, becomes unresponsive, or has irregular breathing, it's time to stop the game immediately and seek medical help.

Ever wondered if your favorite cocktail doubles as a blood thinner — and if wine is good for cholesterol levels? Perhaps, but there’s more to the story — dive into our latest blog to find out more.
Looking to give your body and mind — including your circulatory system — a little (or not so little) vacation from alcohol? The Reframe app is here and ready to be your sidekick! While it's not a cure for alcohol use disorder (AUD), it’s a handy helper that guides you to reconsider alcohol's role in your life. Hundreds of thousands of people worldwide have found our science-backed approach helpful in managing their drinking, and we're stoked you can, too!
Reframe is all about giving you the skills and tools not just to get by with less alcohol, but to thrive and feel fantastic along the way. We provide daily readings that make sense of the science behind alcohol, as well as an in-app Toolkit filled with helpful resources and activities to help you tackle any obstacles on your path.
Join our global community of Reframers on our 24/7 Forum chat. It's your chance to draw motivation from folks worldwide who get what you're going through. Plus, you can chat with our certified coaches for advice and guidance tailored to you.
We're always adding new features to enhance your experience with our app. The newest is Melody — an in-app chatbot powered by top-notch AI technology. She’s all set to support you as you journey towards a life with less booze — or even none at all. And there's more! Each month, we roll out exciting challenges like Dry/Damp January, Mental Health May, and Outdoorsy June. Join in with fellow Reframers or fly solo — it's all up to you!
Curious? Give the Reframe app a whirl with a free seven-day trial. There's nothing to lose, so why not dive in? If you’re up for discovering what life beyond alcohol looks like, download our app today!
Most of us have heard this claim at some point: a glass of red wine a day keeps the doctor away. The science behind this has to do with resveratrol, a heart-friendly antioxidant found in red wine — well, in the grapes that are used to make it, to be exact. But when it comes to alcohol and our bodies, there's more to the story than meets the glass. So, does alcohol really thin our blood and help our cholesterol levels? Let’s find out!
Our bodies are fantastic at staying in balance, including maintaining the viscosity — or thickness — of our blood. Alcohol, however, tends to make our blood thinner — which isn’t necessarily a bad thing, at least from one perspective.
Alcohol inhibits platelet aggregation: it prevents the sticky bits in our blood from clumping together. It's like pouring a bit of oil into a jar of honey — it just makes everything slide around a bit easier. Alcohol also increases fibrinolysis, the process that breaks down clots.

So, yes, alcohol can thin our blood, but there's a catch: these effects are temporary and, worse, inconsistent. It's not a predictable, steady influence — you just never know what you're going to get.
Cholesterol is a waxy substance that your body needs to build cells. But too much of a good thing can be detrimental. There are two types of cholesterol: low-density lipoprotein (LDL) and high-density lipoprotein (HDL). LDL is the "bad" cholesterol that can build up in the walls of your arteries, while HDL is the "good" kind that takes the bad variety back to your liver to be broken down.
Moderate alcohol consumption — particularly red wine (there's our friend resveratrol again) — has been associated with increasing levels of HDL or "good" cholesterol. But don't get too excited! While it's true that higher HDL levels can be beneficial, the rise from moderate alcohol consumption is likely not be enough to impact your heart disease risk significantly. Plus, any potential benefits must be weighed against the potential harms, including misuse, liver disease, heart disease, and more.
Excessive alcohol consumption, on the other hand, can have quite a negative impact on your cholesterol levels. It can increase both your bad LDL cholesterol and triglycerides — a type of fat in your blood. When your body has too much of these, they can build up on the inside of your arteries, narrowing them and increasing your risk for heart disease and stroke.

While all this “blood thinning” might sound like a good thing — who doesn't want free-flowing, clot-free blood? — we need to remember that our body is well-equipped to maintain balance, and disrupting its natural rhythm can lead to unpleasant side effects.
Likewise, alcohol, in moderation, might have some effects on cholesterol, but it's not a magic bullet, and overdoing it can actually cause more harm than good. And remember, there are many other, more effective ways to manage your cholesterol levels and protect your heart health — for example, a healthy diet, regular exercise, and not smoking.
Too much alcohol can lead to irregular heart rhythms, increased heart rate, and high blood pressure. It's like cranking the stereo to full blast — it might feel great for a moment, but it won't be long before the neighbors (or, in this case, our bodies) start complaining.
Moreover, chronic heavy drinking weakens the heart muscle and causes it to be less efficient in pumping blood — a condition called alcoholic cardiomyopathy. And that’s definitely not something we want.
If you're looking to cut back on alcohol, that’s fantastic! We're rooting for you! Here are some practical steps to take:
Remember, cutting back or quitting alcohol is a personal decision and can be challenging. Seek professional help if you need it. We're all in this together, and we believe in you!
Most of us have heard this claim at some point: a glass of red wine a day keeps the doctor away. The science behind this has to do with resveratrol, a heart-friendly antioxidant found in red wine — well, in the grapes that are used to make it, to be exact. But when it comes to alcohol and our bodies, there's more to the story than meets the glass. So, does alcohol really thin our blood and help our cholesterol levels? Let’s find out!
Our bodies are fantastic at staying in balance, including maintaining the viscosity — or thickness — of our blood. Alcohol, however, tends to make our blood thinner — which isn’t necessarily a bad thing, at least from one perspective.
Alcohol inhibits platelet aggregation: it prevents the sticky bits in our blood from clumping together. It's like pouring a bit of oil into a jar of honey — it just makes everything slide around a bit easier. Alcohol also increases fibrinolysis, the process that breaks down clots.

So, yes, alcohol can thin our blood, but there's a catch: these effects are temporary and, worse, inconsistent. It's not a predictable, steady influence — you just never know what you're going to get.
Cholesterol is a waxy substance that your body needs to build cells. But too much of a good thing can be detrimental. There are two types of cholesterol: low-density lipoprotein (LDL) and high-density lipoprotein (HDL). LDL is the "bad" cholesterol that can build up in the walls of your arteries, while HDL is the "good" kind that takes the bad variety back to your liver to be broken down.
Moderate alcohol consumption — particularly red wine (there's our friend resveratrol again) — has been associated with increasing levels of HDL or "good" cholesterol. But don't get too excited! While it's true that higher HDL levels can be beneficial, the rise from moderate alcohol consumption is likely not be enough to impact your heart disease risk significantly. Plus, any potential benefits must be weighed against the potential harms, including misuse, liver disease, heart disease, and more.
Excessive alcohol consumption, on the other hand, can have quite a negative impact on your cholesterol levels. It can increase both your bad LDL cholesterol and triglycerides — a type of fat in your blood. When your body has too much of these, they can build up on the inside of your arteries, narrowing them and increasing your risk for heart disease and stroke.

While all this “blood thinning” might sound like a good thing — who doesn't want free-flowing, clot-free blood? — we need to remember that our body is well-equipped to maintain balance, and disrupting its natural rhythm can lead to unpleasant side effects.
Likewise, alcohol, in moderation, might have some effects on cholesterol, but it's not a magic bullet, and overdoing it can actually cause more harm than good. And remember, there are many other, more effective ways to manage your cholesterol levels and protect your heart health — for example, a healthy diet, regular exercise, and not smoking.
Too much alcohol can lead to irregular heart rhythms, increased heart rate, and high blood pressure. It's like cranking the stereo to full blast — it might feel great for a moment, but it won't be long before the neighbors (or, in this case, our bodies) start complaining.
Moreover, chronic heavy drinking weakens the heart muscle and causes it to be less efficient in pumping blood — a condition called alcoholic cardiomyopathy. And that’s definitely not something we want.
If you're looking to cut back on alcohol, that’s fantastic! We're rooting for you! Here are some practical steps to take:
Remember, cutting back or quitting alcohol is a personal decision and can be challenging. Seek professional help if you need it. We're all in this together, and we believe in you!

Alcohol affects the aging process in numerous ways. From drying out our skin to weakening vital organs, research has found that drinking alcohol can accelerate the aging process, even at a cellular level.
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
Drinking can take a toll on our health. From increasing our risk of cancer and liver damage to worsening pre-existing conditions such as diabetes and high blood pressure, alcohol affects nearly every system in our body that impacts our health and well-being.
There’s one particularly troubling effect of alcohol: premature aging. Perhaps unsurprisingly, alcohol can also accelerate the aging process — even at the cellular level. In fact, the more we drink, the greater our chance of damaging cells at a biological level, causing them to age prematurely. How does alcohol make you look older? And does drinking age you before your time? Let’s take a closer look at the effects of alcohol on aging.
Does alcohol age you physically? Recent research indicates that excessive alcohol consumption can indeed speed up the aging process at a biological level. One study in particular showed that heavy alcohol drinkers and those with alcohol use disorder were significantly more likely to have shorter telomeres — an essential part of our chromosomes linked to aging and overall health.
We can think about telomeres like the tips of shoelaces that keep them from unraveling: their role is to protect the ends of chromosomes. Whenever a cell divides, telomeres lose a part of their DNA. As we age, our telomeres get shorter and shorter until all the DNA in the telomere is lost and cells can no longer replicate. This is what causes many cells to die.

In short, researchers concluded that heavy alcohol use and binge drinking — defined as consuming five or more alcoholic drinks in a sitting for men, and four or more drinks in a sitting for women — can lead to premature shortening of telomeres. This essentially puts us at greater risk for developing diseases such as cancer. Some studies have also found associations between shorter telomeres and pulmonary disease and liver disease.
Interestingly, researchers also noted that shorter telomeres correlated with thiamine (vitamin B-1) deficiency. Our body needs thiamine to metabolize carbohydrates, amino acids, and fatty acids. A severe thiamine deficiency can cause beriberi, a disease that affects several organs and can lead to neurological disorders, such as Wernicke’s encephalopathy or the Wernicke-Korsakoff syndrome.
While we might not notice the effect of drinking on our cells, alcohol can speed up our aging process in many other ways. One of the most visible impacts alcohol can have is on our complexion, as drinking excessively is known to cause redness and dry, wrinkly skin.
The alcohol-skin aging connection has a few sides to it. On one hand, alcohol can also cause a deficiency of nutrients like vitamin A, which helps with cell regeneration and collagen production — both of which are essential to youthful skin. Since alcohol causes dehydration, it can also dry out our skin and make wrinkles form faster. Furthermore, alcohol can cause enlarged blood vessels, which gives our skin a redder appearance.

Excessive alcohol consumption can even cause us to look older. One study found that men who consumed more than 35 drinks a week were 35% more likely to display “arcus corneae” — a gray ring in the eye that often pops up in old age. Women who had 28 drinks or more per week had a 33% higher chance of developing the same syndrome.
Here are several more ways that alcohol affects the aging process:
Heavy alcohol consumption not only causes visible changes to our body that make us look older — it actually accelerates our aging at a cellular level. This puts us at an even greater risk for prematurely developing cancer or disease. We might not notice the effects right away, but underneath the surface, alcohol damages the many bodily systems and functions that are vital for living well into old age.
One of the best things we can do to protect our health and longevity is to drink less alcohol. Reframe has helped millions of people around the world cut back on their alcohol consumption — and helped put them on track to lead healthier, longer lives.
Drinking can take a toll on our health. From increasing our risk of cancer and liver damage to worsening pre-existing conditions such as diabetes and high blood pressure, alcohol affects nearly every system in our body that impacts our health and well-being.
There’s one particularly troubling effect of alcohol: premature aging. Perhaps unsurprisingly, alcohol can also accelerate the aging process — even at the cellular level. In fact, the more we drink, the greater our chance of damaging cells at a biological level, causing them to age prematurely. How does alcohol make you look older? And does drinking age you before your time? Let’s take a closer look at the effects of alcohol on aging.
Does alcohol age you physically? Recent research indicates that excessive alcohol consumption can indeed speed up the aging process at a biological level. One study in particular showed that heavy alcohol drinkers and those with alcohol use disorder were significantly more likely to have shorter telomeres — an essential part of our chromosomes linked to aging and overall health.
We can think about telomeres like the tips of shoelaces that keep them from unraveling: their role is to protect the ends of chromosomes. Whenever a cell divides, telomeres lose a part of their DNA. As we age, our telomeres get shorter and shorter until all the DNA in the telomere is lost and cells can no longer replicate. This is what causes many cells to die.

In short, researchers concluded that heavy alcohol use and binge drinking — defined as consuming five or more alcoholic drinks in a sitting for men, and four or more drinks in a sitting for women — can lead to premature shortening of telomeres. This essentially puts us at greater risk for developing diseases such as cancer. Some studies have also found associations between shorter telomeres and pulmonary disease and liver disease.
Interestingly, researchers also noted that shorter telomeres correlated with thiamine (vitamin B-1) deficiency. Our body needs thiamine to metabolize carbohydrates, amino acids, and fatty acids. A severe thiamine deficiency can cause beriberi, a disease that affects several organs and can lead to neurological disorders, such as Wernicke’s encephalopathy or the Wernicke-Korsakoff syndrome.
While we might not notice the effect of drinking on our cells, alcohol can speed up our aging process in many other ways. One of the most visible impacts alcohol can have is on our complexion, as drinking excessively is known to cause redness and dry, wrinkly skin.
The alcohol-skin aging connection has a few sides to it. On one hand, alcohol can also cause a deficiency of nutrients like vitamin A, which helps with cell regeneration and collagen production — both of which are essential to youthful skin. Since alcohol causes dehydration, it can also dry out our skin and make wrinkles form faster. Furthermore, alcohol can cause enlarged blood vessels, which gives our skin a redder appearance.

Excessive alcohol consumption can even cause us to look older. One study found that men who consumed more than 35 drinks a week were 35% more likely to display “arcus corneae” — a gray ring in the eye that often pops up in old age. Women who had 28 drinks or more per week had a 33% higher chance of developing the same syndrome.
Here are several more ways that alcohol affects the aging process:
Heavy alcohol consumption not only causes visible changes to our body that make us look older — it actually accelerates our aging at a cellular level. This puts us at an even greater risk for prematurely developing cancer or disease. We might not notice the effects right away, but underneath the surface, alcohol damages the many bodily systems and functions that are vital for living well into old age.
One of the best things we can do to protect our health and longevity is to drink less alcohol. Reframe has helped millions of people around the world cut back on their alcohol consumption — and helped put them on track to lead healthier, longer lives.

Curious about the caloric content of your drinks? Our latest blog explores the lower-calorie options. Stay informed and make choices that align with your goals!
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
It’s a burning question we all have when we’re trying to watch our waistlines but still want to toast to a special occasion: “Which types of alcohol have the fewest calories?” Whether it’s a summertime barbeque, a holiday celebration, or just another Tuesday evening with a good book, understanding our drink choices can make all the difference in our wellness journeys.
It’s no secret that booze can be a caloric nightmare. Derived from fermenting or distilling various fruits, grains, and sugars, one gram of alcohol has about 7 calories. To put that in perspective, carbohydrates and protein each provide 4 calories per gram, while fat clocks in at 9 calories per gram.
The calorie count in alcoholic drinks is primarily due to the alcohol content itself. The higher the alcoholic content, the higher the calorie count.
The primary components that contribute to the calorie count in beer are its alcohol content and carbohydrates, which come from the malted grains used in brewing. During the brewing process, yeast ferments the sugars from these grains, producing both alcohol and carbonation.
Wine derives its calories primarily from two components: alcohol and residual sugars. The alcohol content is a product of fermenting grape sugars, while the residual sugars are what remain after fermentation. Both play crucial roles in a wine's flavor profile and caloric content.

When it comes to spirits, the calorie content is mostly from the alcohol itself, as these drinks are distilled and don’t contain carbs. A standard shot (1.5 oz.) contains about 97 calories. This is true for vodka, gin, rum, and whiskey. However, there's a twist:
Want to keep things light? Here are some options:
Juices, sodas, and creamy additions can turn a low-calorie alcoholic beverage into a calorie bomb! Always be conscious of what's being added. Some popular mixers can can really skyrocket the calorie count:
On the other hand, here are some lighter options:
When we think about alcohol and its effects on our body, it's easy to fixate solely on the calorie content. But our relationship with alcohol goes deeper than just its calorie count. Let's dig deeper to understand the nuanced interaction between alcohol and our metabolism.
In the grand scheme of things, it's not just about the calories. It's about the experience, the memories, and the moments that make life special. Being informed about our drink choices simply adds to the empowerment of creating those moments mindfully.
It’s a burning question we all have when we’re trying to watch our waistlines but still want to toast to a special occasion: “Which types of alcohol have the fewest calories?” Whether it’s a summertime barbeque, a holiday celebration, or just another Tuesday evening with a good book, understanding our drink choices can make all the difference in our wellness journeys.
It’s no secret that booze can be a caloric nightmare. Derived from fermenting or distilling various fruits, grains, and sugars, one gram of alcohol has about 7 calories. To put that in perspective, carbohydrates and protein each provide 4 calories per gram, while fat clocks in at 9 calories per gram.
The calorie count in alcoholic drinks is primarily due to the alcohol content itself. The higher the alcoholic content, the higher the calorie count.
The primary components that contribute to the calorie count in beer are its alcohol content and carbohydrates, which come from the malted grains used in brewing. During the brewing process, yeast ferments the sugars from these grains, producing both alcohol and carbonation.
Wine derives its calories primarily from two components: alcohol and residual sugars. The alcohol content is a product of fermenting grape sugars, while the residual sugars are what remain after fermentation. Both play crucial roles in a wine's flavor profile and caloric content.

When it comes to spirits, the calorie content is mostly from the alcohol itself, as these drinks are distilled and don’t contain carbs. A standard shot (1.5 oz.) contains about 97 calories. This is true for vodka, gin, rum, and whiskey. However, there's a twist:
Want to keep things light? Here are some options:
Juices, sodas, and creamy additions can turn a low-calorie alcoholic beverage into a calorie bomb! Always be conscious of what's being added. Some popular mixers can can really skyrocket the calorie count:
On the other hand, here are some lighter options:
When we think about alcohol and its effects on our body, it's easy to fixate solely on the calorie content. But our relationship with alcohol goes deeper than just its calorie count. Let's dig deeper to understand the nuanced interaction between alcohol and our metabolism.
In the grand scheme of things, it's not just about the calories. It's about the experience, the memories, and the moments that make life special. Being informed about our drink choices simply adds to the empowerment of creating those moments mindfully.

While there is no direct link between alcohol and acne, alcohol’s harmful effects on various bodily systems may indirectly contribute to acne or make it worse.
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
The past few weeks at work have been chaotic. You’re stressed, tired, and having trouble relaxing at night. You’ve started turning to alcohol in an attempt to unwind, and you find yourself drinking more than normal. Pretty soon, you notice that your face is breaking out with pimples. What’s going on? Is it the stress? The alcohol? Or something else? Let’s take a look at the connection between alcohol and acne.
We’re probably all too familiar with acne: the whiteheads, blackheads, and pimples. While certain lifestyle habits can make us more vulnerable to developing acne, our genetics play a significantly larger role. Many researchers believe that acne is an inflammatory skin condition and that acne develops because our skin is prone to it.
However, some forms of acne are driven by specific factors. For instance, cystic acne is closely linked to hormones. Similarly, while some factors don’t necessarily cause acne, they can make it harder to manage. For instance, our skincare habits won’t cause acne, but rarely washing our face — or washing it too often! — can contribute to pimples.
Research also indicates that acne can be made worse by lifestyle factors, such as stress and certain food and drinks. But again, these factors aren’t responsible for causing acne in the first place. So what does cause it?
In general, acne is caused by three factors: excess oil (sebum) production; hair follicles that have become clogged with oil and dead skin cells; and a proliferation of bacteria. All three of these factors have to be present for acne to happen.
What’s the relationship between alcohol and acne? As we’ve established, certain lifestyle factors don’t cause acne. So drinking alcohol doesn’t directly cause acne, nor does it worsen the condition. However, alcohol can affect certain bodily systems that contribute to acne development. Let’s discuss some of alcohol’s effects that may indirectly cause or worsen acne:
Alcohol can significantly suppress our immune system. It can decrease, and even destroy, the cytokines and other protective cells that keep our body healthy. This can make us more susceptible to infections. For instance, the bacteria Propionibacterium acnes (P. acnes) is known to cause cysts and pustules. A reduced immune response from alcohol may make us more vulnerable to infection with this bacteria, which can contribute to acne breakouts or cause them to become more inflamed.
Alcohol also has a well-established impact on our hormone levels. Specifically, alcohol can increase estrogen levels in men and women, as well as levels of cortisol — a stress hormone that can lead to weight gain, sleep disturbances, and a weakened immune system. Increased hormone levels can stimulate our oil glands, causing them to secrete more sebum (oil), which can clog our pores and result in a breakout.

Alcohol can contribute to inflammation in the body, which can wreak havoc on our immune system over the long run. Our body processes alcohol as a sugar, one of the main culprits in increasing inflammation. If we have mixed drinks containing sugary juices and syrups, our risk for inflammation essentially doubles.
Papules, pustules, nodules, and cysts are all considered forms of inflammatory acne. Interestingly, one study noted participants improved their acne after eating a diet with low glycemic index (that is, a low-sugar diet) for 10 weeks.
Our liver is responsible for removing harmful toxins — including alcohol — from our body. Frequent alcohol consumption makes it difficult for our liver to effectively remove toxins, which may cause a build up of harmful substances. These toxins then leave the body through other pathways, such as our skin, resulting in a breakout. Furthermore, alcohol can cause inflammation of liver cells and eliminate antioxidants, leading to oxidative stress (cell and tissue damage), which can make acne worse.
Alcohol is a diuretic, which means it increases the production of urine, flushing out more salt and water than usual. As a result, we can become dehydrated, which is problematic not only for our bodily systems, but also our skin. When our skin is properly hydrated, it’s better able to balance natural oils and get rid of dead skin cells and toxins.
Research suggests that dehydration may cause our oil glands to produce more oil to make up for water loss. Excess oil can lead to breakouts or make existing acne more severe.
While alcohol alone doesn’t cause acne, some types of alcohol might affect our skin and acne more than others. For instance, one survey found that red wine appeared to trigger rosacea — an inflammatory skin condition that causes reddened skin and a rash — more than others.
Here’s a look at other types of alcohol and their potential effect on acne:
While there is no direct link between alcohol and acne, alcohol’s harmful effect on various bodily systems may indirectly contribute to acne or make it worse. If we’re already prone to acne, regularly consuming alcohol probably isn’t wise.
Cutting out or eliminating alcohol can do wonders for our skin in general, not to mention our overall health and well-being. Let Reframe show you how!
The past few weeks at work have been chaotic. You’re stressed, tired, and having trouble relaxing at night. You’ve started turning to alcohol in an attempt to unwind, and you find yourself drinking more than normal. Pretty soon, you notice that your face is breaking out with pimples. What’s going on? Is it the stress? The alcohol? Or something else? Let’s take a look at the connection between alcohol and acne.
We’re probably all too familiar with acne: the whiteheads, blackheads, and pimples. While certain lifestyle habits can make us more vulnerable to developing acne, our genetics play a significantly larger role. Many researchers believe that acne is an inflammatory skin condition and that acne develops because our skin is prone to it.
However, some forms of acne are driven by specific factors. For instance, cystic acne is closely linked to hormones. Similarly, while some factors don’t necessarily cause acne, they can make it harder to manage. For instance, our skincare habits won’t cause acne, but rarely washing our face — or washing it too often! — can contribute to pimples.
Research also indicates that acne can be made worse by lifestyle factors, such as stress and certain food and drinks. But again, these factors aren’t responsible for causing acne in the first place. So what does cause it?
In general, acne is caused by three factors: excess oil (sebum) production; hair follicles that have become clogged with oil and dead skin cells; and a proliferation of bacteria. All three of these factors have to be present for acne to happen.
What’s the relationship between alcohol and acne? As we’ve established, certain lifestyle factors don’t cause acne. So drinking alcohol doesn’t directly cause acne, nor does it worsen the condition. However, alcohol can affect certain bodily systems that contribute to acne development. Let’s discuss some of alcohol’s effects that may indirectly cause or worsen acne:
Alcohol can significantly suppress our immune system. It can decrease, and even destroy, the cytokines and other protective cells that keep our body healthy. This can make us more susceptible to infections. For instance, the bacteria Propionibacterium acnes (P. acnes) is known to cause cysts and pustules. A reduced immune response from alcohol may make us more vulnerable to infection with this bacteria, which can contribute to acne breakouts or cause them to become more inflamed.
Alcohol also has a well-established impact on our hormone levels. Specifically, alcohol can increase estrogen levels in men and women, as well as levels of cortisol — a stress hormone that can lead to weight gain, sleep disturbances, and a weakened immune system. Increased hormone levels can stimulate our oil glands, causing them to secrete more sebum (oil), which can clog our pores and result in a breakout.

Alcohol can contribute to inflammation in the body, which can wreak havoc on our immune system over the long run. Our body processes alcohol as a sugar, one of the main culprits in increasing inflammation. If we have mixed drinks containing sugary juices and syrups, our risk for inflammation essentially doubles.
Papules, pustules, nodules, and cysts are all considered forms of inflammatory acne. Interestingly, one study noted participants improved their acne after eating a diet with low glycemic index (that is, a low-sugar diet) for 10 weeks.
Our liver is responsible for removing harmful toxins — including alcohol — from our body. Frequent alcohol consumption makes it difficult for our liver to effectively remove toxins, which may cause a build up of harmful substances. These toxins then leave the body through other pathways, such as our skin, resulting in a breakout. Furthermore, alcohol can cause inflammation of liver cells and eliminate antioxidants, leading to oxidative stress (cell and tissue damage), which can make acne worse.
Alcohol is a diuretic, which means it increases the production of urine, flushing out more salt and water than usual. As a result, we can become dehydrated, which is problematic not only for our bodily systems, but also our skin. When our skin is properly hydrated, it’s better able to balance natural oils and get rid of dead skin cells and toxins.
Research suggests that dehydration may cause our oil glands to produce more oil to make up for water loss. Excess oil can lead to breakouts or make existing acne more severe.
While alcohol alone doesn’t cause acne, some types of alcohol might affect our skin and acne more than others. For instance, one survey found that red wine appeared to trigger rosacea — an inflammatory skin condition that causes reddened skin and a rash — more than others.
Here’s a look at other types of alcohol and their potential effect on acne:
While there is no direct link between alcohol and acne, alcohol’s harmful effect on various bodily systems may indirectly contribute to acne or make it worse. If we’re already prone to acne, regularly consuming alcohol probably isn’t wise.
Cutting out or eliminating alcohol can do wonders for our skin in general, not to mention our overall health and well-being. Let Reframe show you how!

Ever find yourself stuck in a decision just because you've already invested in it? Learn the science behind why we do it and how to break free!
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
In Rationality, cognitive neuroscientist and author Steven Pinker writes: “One of the most commonly cited human irrationalities is the sunk-cost fallacy, in which people continue to invest in a losing venture because of what they have invested so far rather than in anticipation of what they will gain going forward.”
Ever found yourself sticking with a book that’s utterly boring, simply because you’ve read half of it? Or maybe you held onto a dress you never wore, thinking of the money you spent on it? Well, welcome to the world of the sunk cost fallacy! This common hiccup in our decision-making process is worth exploring further. Today, let’s dive into how sunk cost fallacy impacts our choices in life and in our alcohol cutback or quitting journey.
The concept of sunk costs originated in the realm of economic theory. Economists recognized that rational decision-making should not consider "sunk" investments — costs that are a done deal and cannot be recovered. In an ideal economic world, only future costs and benefits should impact choices.
However, as behavioral economics — a field that combines psychology with economics — began to emerge, researchers noticed that in daily life, people often didn't act rationally (at least in the economic sense). We have a knack for letting past “investments” — financial or otherwise — influence our current decisions.
The 1970s and 1980s were a prime era for understanding this behavior. Psychologists Daniel Kahneman and Amos Tversky documented numerous cognitive biases humans have, including the tendency to overvalue sunk costs. They found that emotions, societal pressures, and cognitive biases (such as the sunk cost fallacy) influence many of our decisions.
One of the most cited cases is the Concorde airplane developed by Britain and France. Despite growing evidence during development that it wouldn’t be economically viable, governments kept funding it to justify the initial investment. In fact, the "Concorde Fallacy" has since become another name for the sunk cost fallacy in some circles!
In the following decades, psychologists continued to explore the sunk cost fallacy in different contexts. In one 1985 experiment by Hal Arkes and Catherine Blumer, researchers asked participants to imagine they paid 100 dollars for a ski trip to Michigan. Next, they asked the subjects to imagine they came across a better trip to Wisconsin for half the price and bought the tickets for that one as well. When asked what they would do if the two trips overlapped, most said they would pick the Michigan trip simply because of the larger financial investment — in spite of the fact that doing so would result in a sub-par skiing experience (as per the conditions of the experiment).
Today, the concept of the sunk cost fallacy is widely recognized both inside and outside academia. It now refers to our overall tendency to follow through on an endeavor if we've invested time, money, or energy into it, even if it's no longer the best choice. The more we invest, the harder it becomes to walk away, even if logic tells us otherwise.
An interesting modern-day example came up on an episode of the You Are Not So Smart podcast back in 2011. The episode focused on the sunk cost fallacy and the ridiculous lengths we tend to go to in order to “protect” our investments by using the example of FarmVille — the virtual farming game that once ruled social media feeds and prompted many of us to tend to virtual crops and livestock. Beyond the pixelated vegetables and the cheerful background music, FarmVille offers a fantastic example of the sunk cost fallacy in action.
At its core, FarmVille was a resource management game. Players planted crops, raised animals, and built structures on their farm. As they made progress, the game introduced longer-term crops and tasks that demanded more time and attention. As players invested more time and, in some cases, actual money (through in-game purchases) into their farms, they established a commitment to their virtual land.
Granted, the game was fun — at least at the beginning. However, as time went on, players felt more and more committed to their virtual property, at the expense of real-life engagements. Some even put their jobs in jeopardy for the sake of virtual livestock and landscaping. Why? It all comes back to the sunk cost fallacy. Over time, even if the game became monotonous or time-consuming, players found it hard to walk away because they've invested so much time and resources into their “farm.” They didn’t want to feel like all their past efforts were "wasted" by abandoning the game.
As we can see, understanding the grip of sunk costs has profound implications — whether we’re talking about businesses taking a hard look at unproductive projects or people reassessing personal choices. As we move forward, being aware of this fallacy's historical roots and our susceptibility to it allows us to make better, more informed decisions.
Our brains play an important role in cognitive biases — and the sunk cost fallacy is no exception. As humans, we're naturally loss-averse. We feel the pain of loss more deeply than the joy of gains. So when we face the idea of "wasting" resources, our brain goes, “Oh no! Not on my watch!” Let’s take a closer look at the four areas of the brain involved in the sunk cost fallacy:
In this way, the brain’s wiring can predispose us to falling into the sunk cost fallacy. However, simply being aware of these natural tendencies is a huge step in avoiding the mental trap!
The sunk cost fallacy isn't a one-trick pony — it pops up in various aspects of our lives. Let’s journey through the 7 different contexts where this cognitive misstep can emerge.
Relationships are built over time, marked by shared memories, emotional investments, and sometimes challenges overcome together.
Example: Consider Jake, who's been in a tumultuous relationship for five years. Even though he's unhappy, he thinks about the time and emotional investment he's put into the relationship and decides to stick around, hoping things will improve, instead of considering if this relationship is beneficial for his future.
Business decisions often involve monetary and time investments. The initial excitement of a project can sometimes blind us to when it's time to redirect efforts.
Example: Sarah's company launched a product that hasn't been performing well for years. Instead of cutting her losses and focusing on other promising products, she continues to pump money into marketing and development, swayed by the initial investment her company made.
Education and career paths are significant commitments, often seen as defining aspects of our identity and life trajectory. It can be difficult to let go of the enormous investments of time and money when it comes to considering if we should change tracks.
Example: Liam spent two years in a graduate program before realizing he’s not passionate about the field. However, instead of switching paths, he completes the program because he believes the time and tuition spent would be "wasted" otherwise.
Leisure activities, from concerts to vacations, involve both financial costs and the anticipation of enjoyment that can trigger the sunk cost fallacy when we’re considering a change.
Example: Maria purchases a ticket for a music festival. On the day, it's pouring rain, and she’s not feeling well. Rather than staying home, she goes because she believes not attending would mean “wasting” the ticket cost.
We often explore hobbies hoping to find passion, relaxation, or a new skill. The initial investment can sometimes become a tether.
Example: Alex started learning the guitar. After purchasing an expensive one and spending months on lessons, he realizes he doesn’t enjoy playing. But the thought of the money spent keeps him reluctantly strumming, instead of exploring other hobbies he might genuinely love.
On a larger scale, societal projects, from infrastructure to policies, often involve vast resources and have lasting impacts on communities.
Example: A city has been constructing a new transportation system. Halfway through, new technology emerges that would be cheaper and more effective. Instead of adapting, the city continues with the outdated plan, swayed by the already spent funds and efforts.
Health decisions, from diet choices to fitness commitments, greatly influence our well-being. Yet, past investments can sometimes overshadow what's best for us.
Example: Jenna joins an upscale gym with a hefty membership fee. A few months in, she finds she prefers outdoor workouts. Despite this, she forces herself to the gym, influenced by the sunk cost of the membership, rather than pursuing workouts she truly enjoys.

Finally, let’s consider how the sunk cost fallacy can show up on our journey to cut back on or quit alcohol. Navigating our relationship with alcohol can be a winding road, with each bend and curve shaped by societal influences, personal experiences, and yes, cognitive biases like the sunk cost fallacy. Let's explore how this mental trap can influence our choices:
While the past plays a vital role in shaping us, our future decisions about alcohol should focus on what's beneficial moving forward. This might mean:
Tackling the sunk cost fallacy on our alcohol journey means taking a step back, evaluating our current relationship with alcohol, and making choices that align with our future well-being, rather than being anchored to past investments. It's a journey of self-awareness, growth, and empowerment.
Recognizing the widespread nature of the sunk cost fallacy across various life domains can help us be more vigilant. By being aware, we're better equipped to make decisions that prioritize our future well-being and success over past expenditures. Here are 7 ways we can go about it:
Decisions shape our life. And while the sunk cost fallacy can seem like a pesky speed bump, with awareness and actionable strategies, you can navigate your decision-making journey with poise and clarity. Remember: every choice is an opportunity to learn and grow. And here at Reframe, we're all about growth! So the next time you're unsure about holding onto that unread book or uneaten pizza slice because you already paid for it, think again. Your future self will thank you!
In Rationality, cognitive neuroscientist and author Steven Pinker writes: “One of the most commonly cited human irrationalities is the sunk-cost fallacy, in which people continue to invest in a losing venture because of what they have invested so far rather than in anticipation of what they will gain going forward.”
Ever found yourself sticking with a book that’s utterly boring, simply because you’ve read half of it? Or maybe you held onto a dress you never wore, thinking of the money you spent on it? Well, welcome to the world of the sunk cost fallacy! This common hiccup in our decision-making process is worth exploring further. Today, let’s dive into how sunk cost fallacy impacts our choices in life and in our alcohol cutback or quitting journey.
The concept of sunk costs originated in the realm of economic theory. Economists recognized that rational decision-making should not consider "sunk" investments — costs that are a done deal and cannot be recovered. In an ideal economic world, only future costs and benefits should impact choices.
However, as behavioral economics — a field that combines psychology with economics — began to emerge, researchers noticed that in daily life, people often didn't act rationally (at least in the economic sense). We have a knack for letting past “investments” — financial or otherwise — influence our current decisions.
The 1970s and 1980s were a prime era for understanding this behavior. Psychologists Daniel Kahneman and Amos Tversky documented numerous cognitive biases humans have, including the tendency to overvalue sunk costs. They found that emotions, societal pressures, and cognitive biases (such as the sunk cost fallacy) influence many of our decisions.
One of the most cited cases is the Concorde airplane developed by Britain and France. Despite growing evidence during development that it wouldn’t be economically viable, governments kept funding it to justify the initial investment. In fact, the "Concorde Fallacy" has since become another name for the sunk cost fallacy in some circles!
In the following decades, psychologists continued to explore the sunk cost fallacy in different contexts. In one 1985 experiment by Hal Arkes and Catherine Blumer, researchers asked participants to imagine they paid 100 dollars for a ski trip to Michigan. Next, they asked the subjects to imagine they came across a better trip to Wisconsin for half the price and bought the tickets for that one as well. When asked what they would do if the two trips overlapped, most said they would pick the Michigan trip simply because of the larger financial investment — in spite of the fact that doing so would result in a sub-par skiing experience (as per the conditions of the experiment).
Today, the concept of the sunk cost fallacy is widely recognized both inside and outside academia. It now refers to our overall tendency to follow through on an endeavor if we've invested time, money, or energy into it, even if it's no longer the best choice. The more we invest, the harder it becomes to walk away, even if logic tells us otherwise.
An interesting modern-day example came up on an episode of the You Are Not So Smart podcast back in 2011. The episode focused on the sunk cost fallacy and the ridiculous lengths we tend to go to in order to “protect” our investments by using the example of FarmVille — the virtual farming game that once ruled social media feeds and prompted many of us to tend to virtual crops and livestock. Beyond the pixelated vegetables and the cheerful background music, FarmVille offers a fantastic example of the sunk cost fallacy in action.
At its core, FarmVille was a resource management game. Players planted crops, raised animals, and built structures on their farm. As they made progress, the game introduced longer-term crops and tasks that demanded more time and attention. As players invested more time and, in some cases, actual money (through in-game purchases) into their farms, they established a commitment to their virtual land.
Granted, the game was fun — at least at the beginning. However, as time went on, players felt more and more committed to their virtual property, at the expense of real-life engagements. Some even put their jobs in jeopardy for the sake of virtual livestock and landscaping. Why? It all comes back to the sunk cost fallacy. Over time, even if the game became monotonous or time-consuming, players found it hard to walk away because they've invested so much time and resources into their “farm.” They didn’t want to feel like all their past efforts were "wasted" by abandoning the game.
As we can see, understanding the grip of sunk costs has profound implications — whether we’re talking about businesses taking a hard look at unproductive projects or people reassessing personal choices. As we move forward, being aware of this fallacy's historical roots and our susceptibility to it allows us to make better, more informed decisions.
Our brains play an important role in cognitive biases — and the sunk cost fallacy is no exception. As humans, we're naturally loss-averse. We feel the pain of loss more deeply than the joy of gains. So when we face the idea of "wasting" resources, our brain goes, “Oh no! Not on my watch!” Let’s take a closer look at the four areas of the brain involved in the sunk cost fallacy:
In this way, the brain’s wiring can predispose us to falling into the sunk cost fallacy. However, simply being aware of these natural tendencies is a huge step in avoiding the mental trap!
The sunk cost fallacy isn't a one-trick pony — it pops up in various aspects of our lives. Let’s journey through the 7 different contexts where this cognitive misstep can emerge.
Relationships are built over time, marked by shared memories, emotional investments, and sometimes challenges overcome together.
Example: Consider Jake, who's been in a tumultuous relationship for five years. Even though he's unhappy, he thinks about the time and emotional investment he's put into the relationship and decides to stick around, hoping things will improve, instead of considering if this relationship is beneficial for his future.
Business decisions often involve monetary and time investments. The initial excitement of a project can sometimes blind us to when it's time to redirect efforts.
Example: Sarah's company launched a product that hasn't been performing well for years. Instead of cutting her losses and focusing on other promising products, she continues to pump money into marketing and development, swayed by the initial investment her company made.
Education and career paths are significant commitments, often seen as defining aspects of our identity and life trajectory. It can be difficult to let go of the enormous investments of time and money when it comes to considering if we should change tracks.
Example: Liam spent two years in a graduate program before realizing he’s not passionate about the field. However, instead of switching paths, he completes the program because he believes the time and tuition spent would be "wasted" otherwise.
Leisure activities, from concerts to vacations, involve both financial costs and the anticipation of enjoyment that can trigger the sunk cost fallacy when we’re considering a change.
Example: Maria purchases a ticket for a music festival. On the day, it's pouring rain, and she’s not feeling well. Rather than staying home, she goes because she believes not attending would mean “wasting” the ticket cost.
We often explore hobbies hoping to find passion, relaxation, or a new skill. The initial investment can sometimes become a tether.
Example: Alex started learning the guitar. After purchasing an expensive one and spending months on lessons, he realizes he doesn’t enjoy playing. But the thought of the money spent keeps him reluctantly strumming, instead of exploring other hobbies he might genuinely love.
On a larger scale, societal projects, from infrastructure to policies, often involve vast resources and have lasting impacts on communities.
Example: A city has been constructing a new transportation system. Halfway through, new technology emerges that would be cheaper and more effective. Instead of adapting, the city continues with the outdated plan, swayed by the already spent funds and efforts.
Health decisions, from diet choices to fitness commitments, greatly influence our well-being. Yet, past investments can sometimes overshadow what's best for us.
Example: Jenna joins an upscale gym with a hefty membership fee. A few months in, she finds she prefers outdoor workouts. Despite this, she forces herself to the gym, influenced by the sunk cost of the membership, rather than pursuing workouts she truly enjoys.

Finally, let’s consider how the sunk cost fallacy can show up on our journey to cut back on or quit alcohol. Navigating our relationship with alcohol can be a winding road, with each bend and curve shaped by societal influences, personal experiences, and yes, cognitive biases like the sunk cost fallacy. Let's explore how this mental trap can influence our choices:
While the past plays a vital role in shaping us, our future decisions about alcohol should focus on what's beneficial moving forward. This might mean:
Tackling the sunk cost fallacy on our alcohol journey means taking a step back, evaluating our current relationship with alcohol, and making choices that align with our future well-being, rather than being anchored to past investments. It's a journey of self-awareness, growth, and empowerment.
Recognizing the widespread nature of the sunk cost fallacy across various life domains can help us be more vigilant. By being aware, we're better equipped to make decisions that prioritize our future well-being and success over past expenditures. Here are 7 ways we can go about it:
Decisions shape our life. And while the sunk cost fallacy can seem like a pesky speed bump, with awareness and actionable strategies, you can navigate your decision-making journey with poise and clarity. Remember: every choice is an opportunity to learn and grow. And here at Reframe, we're all about growth! So the next time you're unsure about holding onto that unread book or uneaten pizza slice because you already paid for it, think again. Your future self will thank you!

Wondering how Humira and alcohol mix? Get the science-backed scoop in our latest blog and make informed choices!
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
It’s Friday evening, and you're getting ready for a small get-together with friends. The table is stacked with snacks, the music is playing, and you’re debating what drink to enjoy for the evening. But what if you're on Humira? Is mixing alcohol with this medication wise? Let's take a closer look.
If you or someone you know are taking Humira — also known as adalimumab — chances are, it’s for an autoimmune condition. Our sophisticated defense mechanism, the immune system, protects us from harmful intruders such as viruses and bacteria. However, in autoimmune conditions, there’s a glitch: the immune system confuses its own cells for foreign invaders and goes into attack mode.
One primary response to this misguided attack is inflammation. Normally, inflammation is the body's way of signaling there’s a problem — an alarm that signals a need for intervention to oust an invading pathogen. It jumpstarts the process of healing wounds and fighting off infections.
However, in autoimmune diseases, the process goes haywire: instead of being a reaction to a genuine problem, inflammation becomes chronic, leading to various symptoms and potential damage.
What sparks this mix-up? The exact causes of autoimmune diseases remain a subject of ongoing research. Genetics, environmental factors, infections, and even some medications might play a role.
Unwarranted inflammation can impact various parts of the body. Depending on the location, different symptoms and conditions can arise, creating a vast spectrum of autoimmune conditions. However, they all boil down to the immune system getting its wire crossed in different ways. Here are the most common types:
Where does Humira come in? The story begins in the late 20th century, with the discovery of biologics. The medical community had long recognized the need for targeted treatments for inflammatory autoimmune conditions, and voila! In the 1990s, researchers found a unique solution.
Biologics are a group of medicines derived from living organisms, which sets them apart from traditional drugs that are typically synthesized from chemical compounds. Instead of being made from a mix of chemicals in a lab, biologics are produced using cutting-edge biotechnological methods, often involving genetically modified cells. The sources can be anything from humans, animals, or microorganisms.
Unlike conventional drugs that work more like sledgehammers, attacking a condition whole-hog, biologics are more like a scalpel — they are precise, designed to target the specific molecules in our body (usually proteins) that play a role in disease processes. By singling out these molecules, biologics can block or modify their action, treating the condition at its source. When it comes to autoimmune conditions, biologics help by either suppressing or enhancing specific parts of the immune response.
Biologics come in various forms, each with its own mechanism of action:
By the early 2000s, the scientists at Abbott Laboratories (now AbbVie) had a eureka! moment. They successfully developed adalimumab — the active substance in Humira. A milestone in the field, Humira became the world’s first fully human monoclonal antibody drug, targeting specific proteins in the immune system to reduce inflammation in the body.
Humira belongs to a group of biologics called TNF inhibitors, which target the TNF (Tumor Necrosis Factor) protein that our body produces as part of its inflammatory response. In some autoimmune conditions, the body produces too much TNF, causing inflammation and damage. Humira blocks the action of TNF.
In December 2002, the U.S. Food and Drug Administration (FDA) approved Humira for treating rheumatoid arthritis. Since then, the approval list has grown, and doctors currently prescribe Humira for conditions like Crohn's disease, psoriasis, and many others.
Today, Humira has built up an impressive track record, helping countless people manage their conditions and improving their quality of life.
That said, like any other medication, Humira comes with a set of warnings. Here are the possible side effects of the drug:
Serious side effects are rare, but they have been observed on occasion:

If you've ever skimmed through the pages of Humira's prescribing information, you know it doesn't specifically caution against alcohol. But this isn't a green flag to chug down your favorite drink. Medical professionals advise moderation and recommend discussing individual consumption levels with your healthcare provider.
While moderate alcohol consumption has not been shown to reduce the effectiveness of Humira directly, the real concern is how alcohol can amplify the medication’s potential side effects. This comes as no surprise: combining Humira with booze means blending two powerful ingredients. On their own, they each have distinct profiles; together, the blend might stir up unwanted reactions. Let's dive into which side effects of Humira might interact negatively with alcohol.
Both alcohol and Humira can strain the liver. Combining the two might escalate this risk, making it important to monitor liver function tests while on the medication.
The consequences of mixing alcohol and Humira aren’t universal. Your overall health, liver function, other medications you're on, and even your genetic makeup can all influence how your body reacts.
At the end of the day, the decision to drink while taking Humira should be a personal one, made in collaboration with your healthcare provider. After all, they understand your specific situation and can offer guidance tailored to you.
There's no universal verdict on the Humira-alcohol combo, but knowledge, caution, and attention to medical advice can go a long way. It’s all about making informed decisions and keeping your well-being at the center!
It’s Friday evening, and you're getting ready for a small get-together with friends. The table is stacked with snacks, the music is playing, and you’re debating what drink to enjoy for the evening. But what if you're on Humira? Is mixing alcohol with this medication wise? Let's take a closer look.
If you or someone you know are taking Humira — also known as adalimumab — chances are, it’s for an autoimmune condition. Our sophisticated defense mechanism, the immune system, protects us from harmful intruders such as viruses and bacteria. However, in autoimmune conditions, there’s a glitch: the immune system confuses its own cells for foreign invaders and goes into attack mode.
One primary response to this misguided attack is inflammation. Normally, inflammation is the body's way of signaling there’s a problem — an alarm that signals a need for intervention to oust an invading pathogen. It jumpstarts the process of healing wounds and fighting off infections.
However, in autoimmune diseases, the process goes haywire: instead of being a reaction to a genuine problem, inflammation becomes chronic, leading to various symptoms and potential damage.
What sparks this mix-up? The exact causes of autoimmune diseases remain a subject of ongoing research. Genetics, environmental factors, infections, and even some medications might play a role.
Unwarranted inflammation can impact various parts of the body. Depending on the location, different symptoms and conditions can arise, creating a vast spectrum of autoimmune conditions. However, they all boil down to the immune system getting its wire crossed in different ways. Here are the most common types:
Where does Humira come in? The story begins in the late 20th century, with the discovery of biologics. The medical community had long recognized the need for targeted treatments for inflammatory autoimmune conditions, and voila! In the 1990s, researchers found a unique solution.
Biologics are a group of medicines derived from living organisms, which sets them apart from traditional drugs that are typically synthesized from chemical compounds. Instead of being made from a mix of chemicals in a lab, biologics are produced using cutting-edge biotechnological methods, often involving genetically modified cells. The sources can be anything from humans, animals, or microorganisms.
Unlike conventional drugs that work more like sledgehammers, attacking a condition whole-hog, biologics are more like a scalpel — they are precise, designed to target the specific molecules in our body (usually proteins) that play a role in disease processes. By singling out these molecules, biologics can block or modify their action, treating the condition at its source. When it comes to autoimmune conditions, biologics help by either suppressing or enhancing specific parts of the immune response.
Biologics come in various forms, each with its own mechanism of action:
By the early 2000s, the scientists at Abbott Laboratories (now AbbVie) had a eureka! moment. They successfully developed adalimumab — the active substance in Humira. A milestone in the field, Humira became the world’s first fully human monoclonal antibody drug, targeting specific proteins in the immune system to reduce inflammation in the body.
Humira belongs to a group of biologics called TNF inhibitors, which target the TNF (Tumor Necrosis Factor) protein that our body produces as part of its inflammatory response. In some autoimmune conditions, the body produces too much TNF, causing inflammation and damage. Humira blocks the action of TNF.
In December 2002, the U.S. Food and Drug Administration (FDA) approved Humira for treating rheumatoid arthritis. Since then, the approval list has grown, and doctors currently prescribe Humira for conditions like Crohn's disease, psoriasis, and many others.
Today, Humira has built up an impressive track record, helping countless people manage their conditions and improving their quality of life.
That said, like any other medication, Humira comes with a set of warnings. Here are the possible side effects of the drug:
Serious side effects are rare, but they have been observed on occasion:

If you've ever skimmed through the pages of Humira's prescribing information, you know it doesn't specifically caution against alcohol. But this isn't a green flag to chug down your favorite drink. Medical professionals advise moderation and recommend discussing individual consumption levels with your healthcare provider.
While moderate alcohol consumption has not been shown to reduce the effectiveness of Humira directly, the real concern is how alcohol can amplify the medication’s potential side effects. This comes as no surprise: combining Humira with booze means blending two powerful ingredients. On their own, they each have distinct profiles; together, the blend might stir up unwanted reactions. Let's dive into which side effects of Humira might interact negatively with alcohol.
Both alcohol and Humira can strain the liver. Combining the two might escalate this risk, making it important to monitor liver function tests while on the medication.
The consequences of mixing alcohol and Humira aren’t universal. Your overall health, liver function, other medications you're on, and even your genetic makeup can all influence how your body reacts.
At the end of the day, the decision to drink while taking Humira should be a personal one, made in collaboration with your healthcare provider. After all, they understand your specific situation and can offer guidance tailored to you.
There's no universal verdict on the Humira-alcohol combo, but knowledge, caution, and attention to medical advice can go a long way. It’s all about making informed decisions and keeping your well-being at the center!

Is alcohol a carbohydrate? Many popular alcoholic drinks, like beer, contain a lot of carbohydrates, but alcohol itself has the opposite effect of carbohydrates: it causes our blood sugar to drop.
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
Low-carb diets have become increasingly popular, particularly among those looking to lose weight and improve their health. These diets typically involve cutting out high-carb foods (such as refined grains, fruits, starchy vegetables and legumes) and focusing instead on healthy fats and proteins.
Most people following low-carb diets also tend to cut back on drinking, believing that alcoholic beverages are full of carbs. But while it’s true that many popular alcoholic drinks contain carbohydrates, alcohol itself is not a carbohydrate. Let’s take a closer look.

Carbohydrates are a macronutrient found in many foods and beverages that our body turns into glucose (sugar) to give us the energy we need to function. The amount of carbs we consume affects our blood sugar. Consuming a lot of carbs can raise our blood sugar levels, while not consuming enough carbs can cause low blood sugar.
There are three main types of carbohydrates found in foods and drinks:

We typically think of alcohol beverages — such as beer — as being full of carbohydrates, and we assume that they raise our blood glucose level. However, unlike with carbohydrates, alcohol doesn’t turn to sugar in our body. In fact, while sugar and carbohydrate-rich foods raise our blood glucose levels, alcohol actually has the opposite effect: it makes our blood sugar drop.
Here’s what happens: our liver is in charge of turning foods into energy for our cells, usually in the form of glucose. Alcohol, however, primarily gets broken down in the liver — and since it’s considered a toxin, our body works extra hard to get rid of it.
While our liver is working on breaking down the alcohol, it isn’t doing its other jobs as effectively, including regulating the amount of glucose in the blood. This is why our blood glucose can end up dropping. While we’re drinking, our blood sugar will drop even when we eat foods that are high in sugar or carbohydrates.
Simply put, the moment alcohol enters our bloodstream, our liver drops everything else to detoxify our body of the harmful substance. And even when our liver does break down the alcohol, it’s converted into carbon dioxide and water — not sugar.
Even though alcohol itself isn’t a carbohydrate, there can be many carbs in alcohol. For instance, beer typically contains a lot of carbohydrates, since starch is one of its primary ingredients. Depending on various factors, a 12-oz serving of beer can contain anywhere between 3-12 grams of carbs.
Mixed drinks can also be high in carbs due to ingredients like sugar, juice, sweeteners, and syrups that are added for flavoring. For instance, a margarita has roughly 13 grams of carbs, and a pina colada has about 32 grams of carbs.
There are also carbs in all wines — even the driest ones. Fermentation always leaves some residual sugar in the form of carbs. The only alcoholic beverages that have no carbs are distilled spirits. For instance, there are no carbohydrates in vodka, rum, whiskey, gin, tequila, etc. Although they begin as fermented products, the distillation removes all carbs.
From a nutritional standpoint, alcohol is a significant source of calories, but these are considered “empty” calories: they contain few vitamins, minerals, and other essential nutrients our body needs to function properly.
Alcohol is actually the second most calorie-dense “nutrient” after fat — packing 7 calories per gram. Adding even a single serving of alcohol to our diet every day can add hundreds of extra calories while contributing very little of what our body actually needs: protein, fiber, or micronutrients.
Over time, excessive alcohol consumption can lead to weight gain, particularly if we’re not adjusting our diet to account for any extra calories we’re consuming with alcohol. In fact, research shows that heavy drinking can block fat burning and hinder weight loss.
Not only is alcohol devoid of proteins, minerals, and vitamins, but it can actually inhibit the absorption and usage of vital nutrients, such as vitamins B1, B12, folic acid, and zinc, all of which are essential for good health.
The list of how alcohol can negatively impact our health and well-being goes on and on. If you’re looking to change your relationship with alcohol and lead a healthier lifestyle, Reframe can help show you the way.
Low-carb diets have become increasingly popular, particularly among those looking to lose weight and improve their health. These diets typically involve cutting out high-carb foods (such as refined grains, fruits, starchy vegetables and legumes) and focusing instead on healthy fats and proteins.
Most people following low-carb diets also tend to cut back on drinking, believing that alcoholic beverages are full of carbs. But while it’s true that many popular alcoholic drinks contain carbohydrates, alcohol itself is not a carbohydrate. Let’s take a closer look.

Carbohydrates are a macronutrient found in many foods and beverages that our body turns into glucose (sugar) to give us the energy we need to function. The amount of carbs we consume affects our blood sugar. Consuming a lot of carbs can raise our blood sugar levels, while not consuming enough carbs can cause low blood sugar.
There are three main types of carbohydrates found in foods and drinks:

We typically think of alcohol beverages — such as beer — as being full of carbohydrates, and we assume that they raise our blood glucose level. However, unlike with carbohydrates, alcohol doesn’t turn to sugar in our body. In fact, while sugar and carbohydrate-rich foods raise our blood glucose levels, alcohol actually has the opposite effect: it makes our blood sugar drop.
Here’s what happens: our liver is in charge of turning foods into energy for our cells, usually in the form of glucose. Alcohol, however, primarily gets broken down in the liver — and since it’s considered a toxin, our body works extra hard to get rid of it.
While our liver is working on breaking down the alcohol, it isn’t doing its other jobs as effectively, including regulating the amount of glucose in the blood. This is why our blood glucose can end up dropping. While we’re drinking, our blood sugar will drop even when we eat foods that are high in sugar or carbohydrates.
Simply put, the moment alcohol enters our bloodstream, our liver drops everything else to detoxify our body of the harmful substance. And even when our liver does break down the alcohol, it’s converted into carbon dioxide and water — not sugar.
Even though alcohol itself isn’t a carbohydrate, there can be many carbs in alcohol. For instance, beer typically contains a lot of carbohydrates, since starch is one of its primary ingredients. Depending on various factors, a 12-oz serving of beer can contain anywhere between 3-12 grams of carbs.
Mixed drinks can also be high in carbs due to ingredients like sugar, juice, sweeteners, and syrups that are added for flavoring. For instance, a margarita has roughly 13 grams of carbs, and a pina colada has about 32 grams of carbs.
There are also carbs in all wines — even the driest ones. Fermentation always leaves some residual sugar in the form of carbs. The only alcoholic beverages that have no carbs are distilled spirits. For instance, there are no carbohydrates in vodka, rum, whiskey, gin, tequila, etc. Although they begin as fermented products, the distillation removes all carbs.
From a nutritional standpoint, alcohol is a significant source of calories, but these are considered “empty” calories: they contain few vitamins, minerals, and other essential nutrients our body needs to function properly.
Alcohol is actually the second most calorie-dense “nutrient” after fat — packing 7 calories per gram. Adding even a single serving of alcohol to our diet every day can add hundreds of extra calories while contributing very little of what our body actually needs: protein, fiber, or micronutrients.
Over time, excessive alcohol consumption can lead to weight gain, particularly if we’re not adjusting our diet to account for any extra calories we’re consuming with alcohol. In fact, research shows that heavy drinking can block fat burning and hinder weight loss.
Not only is alcohol devoid of proteins, minerals, and vitamins, but it can actually inhibit the absorption and usage of vital nutrients, such as vitamins B1, B12, folic acid, and zinc, all of which are essential for good health.
The list of how alcohol can negatively impact our health and well-being goes on and on. If you’re looking to change your relationship with alcohol and lead a healthier lifestyle, Reframe can help show you the way.