
Learn about the science behind PAWS and ways you can ease the symptoms after acute withdrawal is over.
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
When you first hear the word “PAWS,” the word might make you think of clumsy lion cubs or a big, furry Saint Bernard dog. But that’s where the cuteness ends. Unfortunately, PAWS, or post-acute withdrawal syndrome, refers to the not-so-cute psychological symptoms that often set in after an addictive substance has left our systems. They can persist for months. What are the post-acute withdrawal symptom, and what does PAWS recovery look like? Let’s see what science has to say.
First, let’s clarify the difference between regular withdrawal syndrome and the post-acute withdrawal kind.
When we use a substance such as alcohol for a long period of time, our body and brain get used to it. Addiction hijacks the brain’s reward system, which relies on the feel-good neurotransmitter dopamine to steer us toward behaviors and substances that make us — yes — “feel good.” While it evolved to keep us alive by encouraging us to look for foods that taste good and to seek out romantic partners, the system is vulnerable to anything that provides instant gratification, such as drugs, gambling, or even excessive shopping.
All of these activities flood the brain with “free” dopamine, and it starts to expect the constant supply as the new normal. With time, the body also gets used to the new state of things. As a result, if the supply of dopamine suddenly stops, the body and brain stage a revolt, which manifests as withdrawal symptoms.
Unlike “acute” withdrawal symptoms, which set in around 24 hours after our last drink, peak for a couple of days, and dissipate within about a week, PAWS stages what feels like a sneak attack and can linger for months after there are no traces of the substance in our system. It’s not unique to alcohol — in fact, research shows that PAWS is associated with many different substances:
While less medically dangerous than the symptoms of acute withdrawal, the mixture of physical, mental, and emotional turmoil that PAWS can bring may be just as (if not more) distressing:

The cause of PAWS isn’t entirely clear. The brain is complex, and the simple truth is that it takes it a while to recover from the disarray caused by substance misuse. Certain genetic and environmental factors might also be at play.
Yes! Rest assured,” to “Yes! Take heart, PAWS isn’t permanent. Research shows that it might take a few weeks to several months, but most people find their way back to their former selves within about a year. As far as alcohol-related PAWS, a recent review in the Journal of Studies on Alcohol and Drugs suggests that symptoms tend to last 4-6 months.
The best way to avoid PAWS is to approach the initial withdrawal process with care by going to a detox facility — especially for those of us who’ve been drinking (or using other substances) for a long time. A gradual detox process is much more gentle on the brain and body, and it can get the recovery process off to a good start. The treatment for alcohol usually involves benzodiazepines, which have an effect on the brain similar to alcohol. These medications can be administered in a medical setting and tapered off gradually over a few days, making the recovery process much more comfortable.
In general, treating PAWS calls for a highly individualized approach, and what works for one person might not work for another. Unlike acute withdrawal, PAWS doesn’t come with distinct physical symptoms that can be addressed with medication or specific types of therapy. Basically, there’s no universal protocol for treating PAWS other than providing support and possibly treating such symptoms as anxiety, depression, and insomnia with medications
That said, here are several things that people have found helpful in overcoming PAWS:
Although it might not seem like it right now, there will be a time when PAWS will be behind you. Right now, you’re getting closer to that point every single day. It’s absolutely worth waiting for! Allow yourself to feel excited about the future and know that you’re on a journey to a more fulfilling, interesting, and meaningful life, and the weight of PAWS will start to lift sooner than you think.
When you first hear the word “PAWS,” the word might make you think of clumsy lion cubs or a big, furry Saint Bernard dog. But that’s where the cuteness ends. Unfortunately, PAWS, or post-acute withdrawal syndrome, refers to the not-so-cute psychological symptoms that often set in after an addictive substance has left our systems. They can persist for months. What are the post-acute withdrawal symptom, and what does PAWS recovery look like? Let’s see what science has to say.
First, let’s clarify the difference between regular withdrawal syndrome and the post-acute withdrawal kind.
When we use a substance such as alcohol for a long period of time, our body and brain get used to it. Addiction hijacks the brain’s reward system, which relies on the feel-good neurotransmitter dopamine to steer us toward behaviors and substances that make us — yes — “feel good.” While it evolved to keep us alive by encouraging us to look for foods that taste good and to seek out romantic partners, the system is vulnerable to anything that provides instant gratification, such as drugs, gambling, or even excessive shopping.
All of these activities flood the brain with “free” dopamine, and it starts to expect the constant supply as the new normal. With time, the body also gets used to the new state of things. As a result, if the supply of dopamine suddenly stops, the body and brain stage a revolt, which manifests as withdrawal symptoms.
Unlike “acute” withdrawal symptoms, which set in around 24 hours after our last drink, peak for a couple of days, and dissipate within about a week, PAWS stages what feels like a sneak attack and can linger for months after there are no traces of the substance in our system. It’s not unique to alcohol — in fact, research shows that PAWS is associated with many different substances:
While less medically dangerous than the symptoms of acute withdrawal, the mixture of physical, mental, and emotional turmoil that PAWS can bring may be just as (if not more) distressing:

The cause of PAWS isn’t entirely clear. The brain is complex, and the simple truth is that it takes it a while to recover from the disarray caused by substance misuse. Certain genetic and environmental factors might also be at play.
Yes! Rest assured,” to “Yes! Take heart, PAWS isn’t permanent. Research shows that it might take a few weeks to several months, but most people find their way back to their former selves within about a year. As far as alcohol-related PAWS, a recent review in the Journal of Studies on Alcohol and Drugs suggests that symptoms tend to last 4-6 months.
The best way to avoid PAWS is to approach the initial withdrawal process with care by going to a detox facility — especially for those of us who’ve been drinking (or using other substances) for a long time. A gradual detox process is much more gentle on the brain and body, and it can get the recovery process off to a good start. The treatment for alcohol usually involves benzodiazepines, which have an effect on the brain similar to alcohol. These medications can be administered in a medical setting and tapered off gradually over a few days, making the recovery process much more comfortable.
In general, treating PAWS calls for a highly individualized approach, and what works for one person might not work for another. Unlike acute withdrawal, PAWS doesn’t come with distinct physical symptoms that can be addressed with medication or specific types of therapy. Basically, there’s no universal protocol for treating PAWS other than providing support and possibly treating such symptoms as anxiety, depression, and insomnia with medications
That said, here are several things that people have found helpful in overcoming PAWS:
Although it might not seem like it right now, there will be a time when PAWS will be behind you. Right now, you’re getting closer to that point every single day. It’s absolutely worth waiting for! Allow yourself to feel excited about the future and know that you’re on a journey to a more fulfilling, interesting, and meaningful life, and the weight of PAWS will start to lift sooner than you think.

Explore how to stay mindful and in control while drinking at parties. Learn how to make a plan (and stick to it!), and strategies for having a good time without succumbing to peer pressure.
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
Parties can take many shapes, but we often picture parties as fun, boisterous events where friends get together to unwind, laugh, celebrate, or blow off steam at the end of the week. A party may be as relaxed as games, conversations, and laughter, or it may be as wild as people showing off their latest dance moves and singing their hearts out to the music.
At many parties, alcohol is one of the main ingredients used to set the tone. Some people might say, “Having a drink is the best way to loosen up!” There’s some truth to that, because alcohol can loosen our inhibitions, but this property of alcohol can quickly take us from relaxed to behaving in ways we don’t want. Let’s look at how to stay in control at a drinking party and walk away without any embarrassing memories.
There are many reasons why we may want to drink at a party — and sometimes, we end up drinking even when we don’t want to. Developing a habit of mindfulness around our drinking can help us make the best choices for our health goals.
Most of us have heard that staying sober or drinking responsibly is key to having a good time because it allows us to be fully present in the moment. And excessive alcohol consumption can lead to a host of problems, including impaired judgment and driving while under the influence.
Parties can be fun — until they’re not! Often, excessive alcohol consumption is the culprit when things go off the rails. Hartford and Siebring’s (2015) research concluded that high-risk settings such as parties and bars were associated with heavy drinking. Therefore, it makes sense that creating a plan to avoid or control drinking at an alcohol party is the best way to have a good time and minimize its negative consequences.
Let’s explore ways to have fun at a drinking party while remaining in control.
The party is this evening, and we plan to be there to see friends we haven’t seen in a while. What could be better? Good food, good company, and plenty of alcohol. To stay fully present in the moment, be sure to make a plan before party time.

As soon as we’re offered a drink or directed to the bar, it’s time to put our plan into action. If we decide to drink, here are some things to consider when making that first drink choice:
Sometimes, we arrive at a party thinking we’ll only be there for an hour. But then we bump into a few people we haven’t seen in ages, and our plans change. Then, our plan to have just one drink sort of shifts. It’s time to switch to plan B, which requires us to pace ourselves to remain safely sober. Here are some tips to slow down drinking.
Monitoring our alcohol intake or drinking in moderation is essential to ensure a positive and enjoyable party experience. This can be done by striking a balance between the social benefits of alcohol and the potential risks associated with its excessive consumption. Finding this balance fits with Henssler et al.’s (2021) research, concluding that controlled drinking, especially when supported by counseling, provides a viable option for an abstinence-oriented approach to Alcohol Use Disorder (AUD).
For those of us who want to pursue a controlled drinking approach, creating a drinking plan before an event is an important way to meet our goals. Following these strategies makes it possible to remain in control while enjoying ourselves if we choose to drink — and ensure we have great memories that last past the evening!
Parties can take many shapes, but we often picture parties as fun, boisterous events where friends get together to unwind, laugh, celebrate, or blow off steam at the end of the week. A party may be as relaxed as games, conversations, and laughter, or it may be as wild as people showing off their latest dance moves and singing their hearts out to the music.
At many parties, alcohol is one of the main ingredients used to set the tone. Some people might say, “Having a drink is the best way to loosen up!” There’s some truth to that, because alcohol can loosen our inhibitions, but this property of alcohol can quickly take us from relaxed to behaving in ways we don’t want. Let’s look at how to stay in control at a drinking party and walk away without any embarrassing memories.
There are many reasons why we may want to drink at a party — and sometimes, we end up drinking even when we don’t want to. Developing a habit of mindfulness around our drinking can help us make the best choices for our health goals.
Most of us have heard that staying sober or drinking responsibly is key to having a good time because it allows us to be fully present in the moment. And excessive alcohol consumption can lead to a host of problems, including impaired judgment and driving while under the influence.
Parties can be fun — until they’re not! Often, excessive alcohol consumption is the culprit when things go off the rails. Hartford and Siebring’s (2015) research concluded that high-risk settings such as parties and bars were associated with heavy drinking. Therefore, it makes sense that creating a plan to avoid or control drinking at an alcohol party is the best way to have a good time and minimize its negative consequences.
Let’s explore ways to have fun at a drinking party while remaining in control.
The party is this evening, and we plan to be there to see friends we haven’t seen in a while. What could be better? Good food, good company, and plenty of alcohol. To stay fully present in the moment, be sure to make a plan before party time.

As soon as we’re offered a drink or directed to the bar, it’s time to put our plan into action. If we decide to drink, here are some things to consider when making that first drink choice:
Sometimes, we arrive at a party thinking we’ll only be there for an hour. But then we bump into a few people we haven’t seen in ages, and our plans change. Then, our plan to have just one drink sort of shifts. It’s time to switch to plan B, which requires us to pace ourselves to remain safely sober. Here are some tips to slow down drinking.
Monitoring our alcohol intake or drinking in moderation is essential to ensure a positive and enjoyable party experience. This can be done by striking a balance between the social benefits of alcohol and the potential risks associated with its excessive consumption. Finding this balance fits with Henssler et al.’s (2021) research, concluding that controlled drinking, especially when supported by counseling, provides a viable option for an abstinence-oriented approach to Alcohol Use Disorder (AUD).
For those of us who want to pursue a controlled drinking approach, creating a drinking plan before an event is an important way to meet our goals. Following these strategies makes it possible to remain in control while enjoying ourselves if we choose to drink — and ensure we have great memories that last past the evening!

The benefits of going sober for a year are nothing short of amazing. Find out more about the health improvements and other perks you can expect in our latest blog!
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app today!
How do you measure a year? It might be enough time to train for a marathon, learn a language, or have a baby. A year can be jam-packed, or it can fly by, and setting goals is a great way to keep our time on track. But most goals — though absolutely worth pursuing — take a lot of extra effort on our part.
What if you could lose weight, look years younger, fix your sleep schedule, lower your resting heart rate, boost your immune system, improve your memory and concentration, save enough money for a vacation, improve the relationships in your life, and possibly get ahead in your career — all simply by not doing one thing? Sounds pretty amazing! To change your life in all those ways all you have to do is avoid alcohol.
While this is not to say that going without booze is effortless — it requires some strategizing and support — it’s absolutely doable, and it might be easier than you think. Let’s see what the amazing benefits of being sober for an entire year can bring!
The physical benefits of going sober for a year are nothing short of amazing. Here’s a preview, with a timeline of what to expect.
The liver is a remarkable organ responsible for processing what we eat and separating the nutrients from the waste products. One of its most important jobs is to clear our blood of toxic chemicals, including alcohol — which, as far as the liver is concerned, is a poison. This process is taxing, and although the liver has the remarkable ability to repair itself, there’s a limit to its powers.
Excessive alcohol use is notoriously hard on the liver and can lead to a number of problems ranging from inflammation to fatty liver disease, and eventually to cirrhosis or liver cancer. However, a year can do wonders for this remarkable organ. Here’s a timeline of how the liver heals:
In addition to the liver, the heart is another organ that gets overwhelmed by excessive alcohol use. High blood pressure, an increased heart rate, and a risk of serious cardiovascular diseases such as heart attack and stroke have all been linked to having a few too many a few too many times.
The first week. Right from the get-go, blood pressure decreases and the strain on our heart lifts. Instant relief!
Now, this is the one many of us have been waiting for. From the empty calories to midnight pizza runs, alcohol is notoriously bad for our waistline. Get ready for some major changes!
Part of the picture is also the way alcohol affects digestion.
Last but certainly not least, let’s talk about brain health. Alcohol disrupts the balance of neurotransmitters — chemical messengers in our brain. In addition to causing depressant effects by boosting GABA and lowering glutamate, it artificially increases our levels of dopamine, the “reward” neurotransmitter that allows us to find pleasure in certain activities. This is why it can be so hard to stop drinking: by artificially flooding our brain with dopamine, the brain gets used to getting its “reward” from the bottle instead of from other activities.
As a depressant, alcohol is also notorious for slowing down our thinking and clouding our mind in “brain fog.” Over time, our memory suffers and, if we really go overboard, we can even end up with alcohol-induced brain damage. Moreover, by disrupting our gut heath, alcohol interferes with the brain-gut connection, which, in turn, disrupts the levels of serotonin in our brain by affecting the bacteria in the gut, where some of our serotonin is produced. The result? Mood swings and emotional instability.
Luckily, thanks to neuroplasticity — the brain’s ability to rewire itself and form new connections well into adulthood — much of this can be reversed or prevented by setting alcohol aside. And as the gut microbiome recovers, the gut-brain connection improves, and our mood stabilizes. Here’s what to expect:
The health benefits of going sober for a year are astounding, but that’s not even all! There is so much more to look forward to.
Without the money spent on cocktails on the weekend or bottles of wine for dinners at home, the savings really add up. Just imagine the possibilities and new opportunities that open up. What will it be? A dream vacation to see the Mayan temples in Mexico? A new Peloton bike to continue the fitness journey that going booze-free has made easier? A romantic weekend getaway? The sky's the limit!
While we sometimes see alcohol as a way to be more “social,” much of that effect is actually an illusion. For one thing, our senses and minds are dulled by its depressant effects, preventing us from truly engaging with others, paying attention to what they are saying, and then remembering the interactions the following day. Without alcohol clouding our true personality, relationships become more authentic and interactions get more rewarding. And conversations are more meaningful if we can remember them the next day!
Anyone who has gone to work on Monday after partying a bit too hard on the weekend knows what a drag it can be. But it’s more than that — alcohol can really hold us back when it comes to advancing in our career. It’s the little things: a missed day here and there, an important meeting during which we find ourselves spacing out or (worse) dozing off — it adds up. Without booze in the picture and our full brain power at our disposal, it’s easier to reach our full potential.

Now that you know some of the benefits, why not try it for yourself? Here are some tips to start your sober year and keep it going as you watch the amazing changes happen.
While a year can bring amazing changes, why stop there? After all, there’s so much to gain and really nothing to lose when you ditch alcohol for good. It might seem like a stretch right now, but leave the door open for the possibility of continuing this journey if you feel like it’s right for you. Rethinking your relationship with alcohol is, in the end, all about adding things to your life — not depriving yourself of anything or taking anything away. Who knows where it can take you in the months or years to come?
How do you measure a year? It might be enough time to train for a marathon, learn a language, or have a baby. A year can be jam-packed, or it can fly by, and setting goals is a great way to keep our time on track. But most goals — though absolutely worth pursuing — take a lot of extra effort on our part.
What if you could lose weight, look years younger, fix your sleep schedule, lower your resting heart rate, boost your immune system, improve your memory and concentration, save enough money for a vacation, improve the relationships in your life, and possibly get ahead in your career — all simply by not doing one thing? Sounds pretty amazing! To change your life in all those ways all you have to do is avoid alcohol.
While this is not to say that going without booze is effortless — it requires some strategizing and support — it’s absolutely doable, and it might be easier than you think. Let’s see what the amazing benefits of being sober for an entire year can bring!
The physical benefits of going sober for a year are nothing short of amazing. Here’s a preview, with a timeline of what to expect.
The liver is a remarkable organ responsible for processing what we eat and separating the nutrients from the waste products. One of its most important jobs is to clear our blood of toxic chemicals, including alcohol — which, as far as the liver is concerned, is a poison. This process is taxing, and although the liver has the remarkable ability to repair itself, there’s a limit to its powers.
Excessive alcohol use is notoriously hard on the liver and can lead to a number of problems ranging from inflammation to fatty liver disease, and eventually to cirrhosis or liver cancer. However, a year can do wonders for this remarkable organ. Here’s a timeline of how the liver heals:
In addition to the liver, the heart is another organ that gets overwhelmed by excessive alcohol use. High blood pressure, an increased heart rate, and a risk of serious cardiovascular diseases such as heart attack and stroke have all been linked to having a few too many a few too many times.
The first week. Right from the get-go, blood pressure decreases and the strain on our heart lifts. Instant relief!
Now, this is the one many of us have been waiting for. From the empty calories to midnight pizza runs, alcohol is notoriously bad for our waistline. Get ready for some major changes!
Part of the picture is also the way alcohol affects digestion.
Last but certainly not least, let’s talk about brain health. Alcohol disrupts the balance of neurotransmitters — chemical messengers in our brain. In addition to causing depressant effects by boosting GABA and lowering glutamate, it artificially increases our levels of dopamine, the “reward” neurotransmitter that allows us to find pleasure in certain activities. This is why it can be so hard to stop drinking: by artificially flooding our brain with dopamine, the brain gets used to getting its “reward” from the bottle instead of from other activities.
As a depressant, alcohol is also notorious for slowing down our thinking and clouding our mind in “brain fog.” Over time, our memory suffers and, if we really go overboard, we can even end up with alcohol-induced brain damage. Moreover, by disrupting our gut heath, alcohol interferes with the brain-gut connection, which, in turn, disrupts the levels of serotonin in our brain by affecting the bacteria in the gut, where some of our serotonin is produced. The result? Mood swings and emotional instability.
Luckily, thanks to neuroplasticity — the brain’s ability to rewire itself and form new connections well into adulthood — much of this can be reversed or prevented by setting alcohol aside. And as the gut microbiome recovers, the gut-brain connection improves, and our mood stabilizes. Here’s what to expect:
The health benefits of going sober for a year are astounding, but that’s not even all! There is so much more to look forward to.
Without the money spent on cocktails on the weekend or bottles of wine for dinners at home, the savings really add up. Just imagine the possibilities and new opportunities that open up. What will it be? A dream vacation to see the Mayan temples in Mexico? A new Peloton bike to continue the fitness journey that going booze-free has made easier? A romantic weekend getaway? The sky's the limit!
While we sometimes see alcohol as a way to be more “social,” much of that effect is actually an illusion. For one thing, our senses and minds are dulled by its depressant effects, preventing us from truly engaging with others, paying attention to what they are saying, and then remembering the interactions the following day. Without alcohol clouding our true personality, relationships become more authentic and interactions get more rewarding. And conversations are more meaningful if we can remember them the next day!
Anyone who has gone to work on Monday after partying a bit too hard on the weekend knows what a drag it can be. But it’s more than that — alcohol can really hold us back when it comes to advancing in our career. It’s the little things: a missed day here and there, an important meeting during which we find ourselves spacing out or (worse) dozing off — it adds up. Without booze in the picture and our full brain power at our disposal, it’s easier to reach our full potential.

Now that you know some of the benefits, why not try it for yourself? Here are some tips to start your sober year and keep it going as you watch the amazing changes happen.
While a year can bring amazing changes, why stop there? After all, there’s so much to gain and really nothing to lose when you ditch alcohol for good. It might seem like a stretch right now, but leave the door open for the possibility of continuing this journey if you feel like it’s right for you. Rethinking your relationship with alcohol is, in the end, all about adding things to your life — not depriving yourself of anything or taking anything away. Who knows where it can take you in the months or years to come?

Compare the health benefits and risks of wine vs. beer and dive into the facts behind these two popular beverages.
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
Wine is possibly the world’s oldest fermented beverage. Our earliest ancestors likely purposely fermented fruits for recreational purposes, and by 8,000 BCE, winemaking had become a standardized process and had spread across Europe. Wine has long held an important place in many cultural and religious traditions, often symbolizing life, celebration, and community.
The production of wine usually involves the fermentation of grapes. Each style of wine has a different process, and tastes vary depending on the variety of grape, the soil, the growing temperature, and many other factors. There are many varieties of wine, but they generally fall into a few categories.
While the following styles are technically wines, some people do not count them in the “wine” category because they are not made from grapes.
Beer is another one of the world's oldest fermented drinks. Evidence suggests that the beverage we would recognize today as beer emerged around 3,500-3,100 BCE in Iran, though early forms of it likely existed well before this period. Throughout history, beer has played significant roles in various cultural and religious ceremonies.
Ranked as one of the most popular beverages globally (third, behind only water and tea), beer is crafted through the brewing and fermentation of grains, such as wheat and barley. Other ingredients may be added to flavor the beer, like fruit juice, hops, coffee, or spices. Through the ages, many styles of beer have emerged, often as local specialties that get re-interpreted as they spread. Let’s look at a few.
Now that we know a little about the wide worlds of beer and wine, we may be wondering how these two compare. Are there more calories in wine vs. beer? Is one more nutritious than the other? How much alcohol is in wine vs. beer? Let’s take a look!
The alcohol content of a beverage is measured in a unit called alcohol by volume (ABV). In any alcoholic beverage, ABV represents the percentage of alcohol in the liquid — the rest is water or juice. So how do wine and beer compare?
Wine ABV tends to stay pretty consistent within each style. Winemaking is very dependent on tradition, and different grape varieties have been developed to complement different alcohol levels. For instance, red wines typically range from 12-15% ABV while white wines and dessert wines come in around 9-14% ABV. Fortified wines are usually around 20-25%.
Beers, on the other hand, are more experimental — especially with the rise of the craft beer industry. Light beers can have an ABV as low as 3-4%, while stronger ales and dark beers may range from 6-12% ABV or higher.
You usually don’t see calories listed on your alcoholic beverage. Ever wonder why? Part of the reason is that most governments don’t consider alcohol to be food, so it isn’t subject to the same laws requiring labels for ingredients, calorie content, and nutritional values. (Most countries require manufacturers to disclose alcohol content, but that’s not always the case.)
Higher alcohol content generally means higher calories. Because of this, wine usually has more calories than beer, ounce per ounce. Wine also tends to have more residual sugar than beer. Ever heard of “sweet wine” vs “dry wine”? One 5 oz. serving of wine can range from 120 calories in dry varieties to 140 calories in sweet ones. If you’re calorie conscious, opt for dry wines like cabernet sauvignon, pinot noir, pinot grigio, or sauvignon blanc.
Calorie content in beer varies by alcohol content and also by style, but most of the calories in beer come directly from its alcohol content. Low-ABV beers like light beers tend to have 100-120 calories, while high-ABV beers can have as many as 200-300 calories per 12 oz. serving. Fruit beers can be made with artificial flavoring, but if they’re made with real fruit juice they’ll likely be higher in sugar (and calories).
Both beer and wine contain marginal amounts of fats and proteins, but they vary in carbohydrate content based on style. Beer, especially beer with higher malt content, typically has more carbohydrates than wine, except sweet wines.
Beer contains trace amounts of a variety of nutrients. It's made from grains like barley and wheat, which contribute small amounts of B vitamins, particularly B12, and minerals like selenium, potassium, and magnesium. But these don’t make beer healthy! These nutrients values typically clock in at less than 2% of their recommended daily intake.
Surely you’ve heard of the supposed health benefits of red wine. That’s because it contains polyphenols, an antioxidant found in grape skins. Polyphenols are associated with heart health benefits and may help in reducing inflammation. So, is wine healthier than beer? Not so fast! You can find these same healthy compounds in grape skins, and experts agree the risks of alcohol outweigh the benefits of polyphenols found in red wine. Red wine also contains small amounts of minerals like potassium and iron. However, the quantities aren’t substantial enough to contribute to our daily nutritional needs.

While beer and wine are occasionally touted for various health benefits, it's crucial to approach these claims with caution, as the purported benefits have generally been disproven. The benefits tend to be circumstantial or related to byproducts of the fermentation process studied in isolation — the alcohol counteracts any benefit.
Alcohol is known to have negative impacts on every area of our health, including our stomach, kidneys, bones, teeth, gut, liver, skin, and more. Drinking alcohol increases our risk of cancer and can worsen our mental health.
As a 2018 study said, “The safest level of drinking is none.” If we include alcohol in our life, the most important factor in maximizing our health is to exercise mindfulness and moderation. It’s also important to pay attention to other areas of our health that may compound with alcohol’s negative effects. Maintaining a healthy diet, exercising regularly, sleeping enough, and caring for our mental health help us nourish our whole selves so that we can live a long, healthy life.
Quitting or cutting back on alcohol has tons of benefits, and it can be a practice in self-care. The Reframe app offers a variety of resources that can help you change your relationship with alcohol based on your health goals.
Wine is possibly the world’s oldest fermented beverage. Our earliest ancestors likely purposely fermented fruits for recreational purposes, and by 8,000 BCE, winemaking had become a standardized process and had spread across Europe. Wine has long held an important place in many cultural and religious traditions, often symbolizing life, celebration, and community.
The production of wine usually involves the fermentation of grapes. Each style of wine has a different process, and tastes vary depending on the variety of grape, the soil, the growing temperature, and many other factors. There are many varieties of wine, but they generally fall into a few categories.
While the following styles are technically wines, some people do not count them in the “wine” category because they are not made from grapes.
Beer is another one of the world's oldest fermented drinks. Evidence suggests that the beverage we would recognize today as beer emerged around 3,500-3,100 BCE in Iran, though early forms of it likely existed well before this period. Throughout history, beer has played significant roles in various cultural and religious ceremonies.
Ranked as one of the most popular beverages globally (third, behind only water and tea), beer is crafted through the brewing and fermentation of grains, such as wheat and barley. Other ingredients may be added to flavor the beer, like fruit juice, hops, coffee, or spices. Through the ages, many styles of beer have emerged, often as local specialties that get re-interpreted as they spread. Let’s look at a few.
Now that we know a little about the wide worlds of beer and wine, we may be wondering how these two compare. Are there more calories in wine vs. beer? Is one more nutritious than the other? How much alcohol is in wine vs. beer? Let’s take a look!
The alcohol content of a beverage is measured in a unit called alcohol by volume (ABV). In any alcoholic beverage, ABV represents the percentage of alcohol in the liquid — the rest is water or juice. So how do wine and beer compare?
Wine ABV tends to stay pretty consistent within each style. Winemaking is very dependent on tradition, and different grape varieties have been developed to complement different alcohol levels. For instance, red wines typically range from 12-15% ABV while white wines and dessert wines come in around 9-14% ABV. Fortified wines are usually around 20-25%.
Beers, on the other hand, are more experimental — especially with the rise of the craft beer industry. Light beers can have an ABV as low as 3-4%, while stronger ales and dark beers may range from 6-12% ABV or higher.
You usually don’t see calories listed on your alcoholic beverage. Ever wonder why? Part of the reason is that most governments don’t consider alcohol to be food, so it isn’t subject to the same laws requiring labels for ingredients, calorie content, and nutritional values. (Most countries require manufacturers to disclose alcohol content, but that’s not always the case.)
Higher alcohol content generally means higher calories. Because of this, wine usually has more calories than beer, ounce per ounce. Wine also tends to have more residual sugar than beer. Ever heard of “sweet wine” vs “dry wine”? One 5 oz. serving of wine can range from 120 calories in dry varieties to 140 calories in sweet ones. If you’re calorie conscious, opt for dry wines like cabernet sauvignon, pinot noir, pinot grigio, or sauvignon blanc.
Calorie content in beer varies by alcohol content and also by style, but most of the calories in beer come directly from its alcohol content. Low-ABV beers like light beers tend to have 100-120 calories, while high-ABV beers can have as many as 200-300 calories per 12 oz. serving. Fruit beers can be made with artificial flavoring, but if they’re made with real fruit juice they’ll likely be higher in sugar (and calories).
Both beer and wine contain marginal amounts of fats and proteins, but they vary in carbohydrate content based on style. Beer, especially beer with higher malt content, typically has more carbohydrates than wine, except sweet wines.
Beer contains trace amounts of a variety of nutrients. It's made from grains like barley and wheat, which contribute small amounts of B vitamins, particularly B12, and minerals like selenium, potassium, and magnesium. But these don’t make beer healthy! These nutrients values typically clock in at less than 2% of their recommended daily intake.
Surely you’ve heard of the supposed health benefits of red wine. That’s because it contains polyphenols, an antioxidant found in grape skins. Polyphenols are associated with heart health benefits and may help in reducing inflammation. So, is wine healthier than beer? Not so fast! You can find these same healthy compounds in grape skins, and experts agree the risks of alcohol outweigh the benefits of polyphenols found in red wine. Red wine also contains small amounts of minerals like potassium and iron. However, the quantities aren’t substantial enough to contribute to our daily nutritional needs.

While beer and wine are occasionally touted for various health benefits, it's crucial to approach these claims with caution, as the purported benefits have generally been disproven. The benefits tend to be circumstantial or related to byproducts of the fermentation process studied in isolation — the alcohol counteracts any benefit.
Alcohol is known to have negative impacts on every area of our health, including our stomach, kidneys, bones, teeth, gut, liver, skin, and more. Drinking alcohol increases our risk of cancer and can worsen our mental health.
As a 2018 study said, “The safest level of drinking is none.” If we include alcohol in our life, the most important factor in maximizing our health is to exercise mindfulness and moderation. It’s also important to pay attention to other areas of our health that may compound with alcohol’s negative effects. Maintaining a healthy diet, exercising regularly, sleeping enough, and caring for our mental health help us nourish our whole selves so that we can live a long, healthy life.
Quitting or cutting back on alcohol has tons of benefits, and it can be a practice in self-care. The Reframe app offers a variety of resources that can help you change your relationship with alcohol based on your health goals.

Discover the art of compassionate alcoholic interventions. Learn when, how, and what to do — empowering your loved ones towards recovery.
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
If you’ve ever wondered whether a loved one has a drinking problem, chances are they probably do. But no matter how obvious it may be, it can be difficult to know what to do about it or how you can help them. Do you just keep ignoring it? Try talking to them? Or stage an intervention?
Holding an alcohol intervention may seem drastic, but it might be just the thing your loved one needs to get healthier — and happier.
In this post, we’ll explore what an alcohol intervention is and how to do an intervention for alcohol misuse effectively. We’ll also look at treatment options for those of us struggling with alcohol misuse. Let’s get started!

Simply put, an alcoholic intervention is a structured meeting organized by family or friends of a person with alcohol misuse. The goal of the meeting is to encourage the person to seek help or treatment for their alcohol misuse by pointing out concerns related to their current drinking patterns. For instance, family or friends might comment on how drinking seems to have taken a toll on their health or caused them to neglect their daily responsibilities.
Alcoholic interventions can be effective because they force the drinker to look at how their own behavior and actions have affected those closest to them. In other words, it can help them broaden their perspective. And seeing how many people they’ve affected — and how deeply — can give them the motivation they need to make a change.
It’s worth noting that while interventions can be planned solely by family members and friends, they can be more effective when organized in conjunction with a doctor or another health care professional, such as a licensed alcohol and drug counselor. In fact, the National Council on Alcoholism and Drug Dependence says that 90% of people agree to get help when an intervention is conducted by a trained interventionist.
So how do you actually do an alcohol intervention? Typically, an alcohol intervention unfolds in the following 8 steps:
The intervention’s success depends on the planning that goes into it. Doing one haphazardly can only make things worse (planning doesn’t guarantee success, but not planning almost guarantees failure). At the end of the day, it’s worth taking the time to plan carefully and use the guidance of a trained professional.
Holding an alcoholic intervention can be a difficult, emotional experience. Here are 3 ways to protect yourself:

Sadly, for many people, drinking is an ordinary part of life. Alcohol’s effects vary widely from person to person, so it’s not always easy to tell if someone’s alcohol intake has crossed the line from responsible, social drinking to alcohol misuse.
While there’s no specific amount of alcohol that indicates someone is struggling with alcohol, certain signs indicate that they might need help. Here are 4 of them:
The bottom line? Educating ourselves on the warning signs and symptoms of alcohol misuse is an important first step in helping a loved one. The more we know, the easier it is to spot problematic behaviors or patterns. Early intervention can help prevent the further deterioration of our loved one’s health, relationships, and well-being.
As we’ve learned, part of the process of intervention is presenting a clear treatment plan with options. With that in mind, here are some of the most common treatment options for those struggling with alcohol misuse:
A trained professional or healthcare provider can help us determine which treatment option is best for our loved one. In severe cases, our loved one might have to go through detox or utilize medications to reduce alcohol cravings under the supervision of a medical provider.
An alcoholic intervention can be a powerful way to help someone struggling with alcohol misuse. But it’s incredibly important to plan diligently and carefully to maximize its effectiveness. It’s best to have the support and guidance of a trained professional, who can help us determine how to approach our loved one, what to say, and what treatment options and consequences we present during the intervention.
If you want to stop drinking, but don’t know where to start, consider trying Reframe. We’re a science-backed app that has helped millions of people quit alcohol and build healthier, happier lives.
If you’ve ever wondered whether a loved one has a drinking problem, chances are they probably do. But no matter how obvious it may be, it can be difficult to know what to do about it or how you can help them. Do you just keep ignoring it? Try talking to them? Or stage an intervention?
Holding an alcohol intervention may seem drastic, but it might be just the thing your loved one needs to get healthier — and happier.
In this post, we’ll explore what an alcohol intervention is and how to do an intervention for alcohol misuse effectively. We’ll also look at treatment options for those of us struggling with alcohol misuse. Let’s get started!

Simply put, an alcoholic intervention is a structured meeting organized by family or friends of a person with alcohol misuse. The goal of the meeting is to encourage the person to seek help or treatment for their alcohol misuse by pointing out concerns related to their current drinking patterns. For instance, family or friends might comment on how drinking seems to have taken a toll on their health or caused them to neglect their daily responsibilities.
Alcoholic interventions can be effective because they force the drinker to look at how their own behavior and actions have affected those closest to them. In other words, it can help them broaden their perspective. And seeing how many people they’ve affected — and how deeply — can give them the motivation they need to make a change.
It’s worth noting that while interventions can be planned solely by family members and friends, they can be more effective when organized in conjunction with a doctor or another health care professional, such as a licensed alcohol and drug counselor. In fact, the National Council on Alcoholism and Drug Dependence says that 90% of people agree to get help when an intervention is conducted by a trained interventionist.
So how do you actually do an alcohol intervention? Typically, an alcohol intervention unfolds in the following 8 steps:
The intervention’s success depends on the planning that goes into it. Doing one haphazardly can only make things worse (planning doesn’t guarantee success, but not planning almost guarantees failure). At the end of the day, it’s worth taking the time to plan carefully and use the guidance of a trained professional.
Holding an alcoholic intervention can be a difficult, emotional experience. Here are 3 ways to protect yourself:

Sadly, for many people, drinking is an ordinary part of life. Alcohol’s effects vary widely from person to person, so it’s not always easy to tell if someone’s alcohol intake has crossed the line from responsible, social drinking to alcohol misuse.
While there’s no specific amount of alcohol that indicates someone is struggling with alcohol, certain signs indicate that they might need help. Here are 4 of them:
The bottom line? Educating ourselves on the warning signs and symptoms of alcohol misuse is an important first step in helping a loved one. The more we know, the easier it is to spot problematic behaviors or patterns. Early intervention can help prevent the further deterioration of our loved one’s health, relationships, and well-being.
As we’ve learned, part of the process of intervention is presenting a clear treatment plan with options. With that in mind, here are some of the most common treatment options for those struggling with alcohol misuse:
A trained professional or healthcare provider can help us determine which treatment option is best for our loved one. In severe cases, our loved one might have to go through detox or utilize medications to reduce alcohol cravings under the supervision of a medical provider.
An alcoholic intervention can be a powerful way to help someone struggling with alcohol misuse. But it’s incredibly important to plan diligently and carefully to maximize its effectiveness. It’s best to have the support and guidance of a trained professional, who can help us determine how to approach our loved one, what to say, and what treatment options and consequences we present during the intervention.
If you want to stop drinking, but don’t know where to start, consider trying Reframe. We’re a science-backed app that has helped millions of people quit alcohol and build healthier, happier lives.

Ever wondered why we behave the way we do? Unpack the science behind social norms, their history, and their surprising impact on our choices in our latest blog!
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
If you've ever felt the invisible tug of society telling you how to act or what to say, you've felt the influence of social norms, the unwritten rules of behavior that are considered acceptable in a group or society. They help us know what’s expected of us in various situations, from the simple — such as saying "please" and "thank you" or knowing what attire is acceptable for different occasions — to the more complex, such as navigating workplace dynamics or managing dinner with your future in-laws.
Social norms affect virtually every part of our lives and influence our confidence level and success. They also play into our drinking patterns and can be a major factor in our cutting back or quitting journeys. Let’s unpack social norms and explore their impact on our lives!
While social norms feel very “now,” they've actually been around since, well, forever. Let’s take a brief stroll through history to see how they've shaped cultures, societies, and behaviors throughout the ages. Needless to say, they’ve changed pretty significantly over time!
The last few decades have also witnessed some profound changes related to civil rights and liberties. From the Civil Rights Movement in the United States fighting against racial segregation and discrimination, to the global push for LGBTQ+ rights and women's marches demanding gender equality, social norms have been both challenged and redefined. These movements have challenged the status quo, showing that while norms might shape society, society can reshape norms.
Throughout history, social norms have both reflected and shaped the zeitgeist of the times. They provide fascinating insights into what societies value, fear, and aspire to. And as history has shown, while norms may be deeply entrenched, they're not set in stone. They evolve, just as we do. Who knows what the norms of tomorrow will look like? One thing's for sure: we'll play a part in shaping them!
Now let’s shift gears a bit and explore the biological underpinnings of social norms. Our brains are wired to fit in. Research has shown that our brain's dopamine-driven reward centers light up when we conform to social norms, giving us a literal feel-good sensation when we fit in.
Understanding the science behind social norms isn't just about knowing the "what," but the "why." Let's deep dive into the neural pathways, evolutionary reasons, and the psychology that play a role in how we conform and respond to social norms.
The science of social norms paints a vivid picture: our brains are designed to promote conformity, both for our literal survival and our social well-being. However, as with all things in life, balance is key. Blind conformity stifles individuality, so it's essential to find that sweet spot between fitting in and being true to oneself.
Social norms are nuanced, and not all are ultimately helpful. They can be a double-edged sword: they offer structure and predictability but also limits, stereotypes, and sometimes harm. Recognizing the multifaceted nature of norms is the first step in navigating them mindfully, ensuring they serve as helpful guides rather than restrictive chains.
Let’s examine these facets in more detail.
Social norms can provide safety and understanding. Imagine if there were no standards for driving on the road — chaos would ensue!
Sometimes, social norms can perpetuate limiting stereotypes or beliefs. Ever felt the pressure to look a certain way because "it's the norm"? That's a downside right there.
Unfortunately, not all widely accepted behaviors are benign. In some cases, social norms encourage behaviors that are downright detrimental to individual or societal well-being and bring out the worst of human nature.
Some of the darkest facets of our inclination to follow social norms came about as a result of two of the most chilling studies in the realm of social psychology — the Stanford Prison Experiment and Milgram's Obedience Studies. Each starkly illuminates the extent to which humans might go under the weight of perceived norms and authority.
In 1971, psychologist Philip Zimbardo conducted an experiment at Stanford University that involved turning a basement into a makeshift prison. He randomly assigned college students to roles of prisoners or guards. The goal? To study the effects of perceived power in a simulated prison environment.
The results were harrowing:
The study, initially intended to last two weeks, was terminated after just six days due to the extreme psychological effects that were observed right off the bat. This experiment highlighted how quickly social roles and norms can influence behavior, pushing people to act in ways they'd never have imagined they would have.
In the 1960s, in an effort to understand the events of World War II, psychologist Stanley Milgram set out to explore the factors that drove people to commit atrocious acts simply because they were ordered to.
Participants were led to believe they were part of a learning experiment that involved administering electric shocks to another participant (who was actually an actor) every time he or she answered a question incorrectly. As the questions progressed, participants were prompted to administer increasingly severe shocks, despite hearing the painful screams of the actors.
To everyone’s horror and surprise, a significant number of participants went on to administer what they believed to be fatal electric shocks just because an authoritative figure (the experimenter wearing a lab coat) told them it was necessary — and, if the subjects resisted, the authority figure pressured them by saying that not doing so would sabotage the experiment. In this way, Milgram’s study unveiled a disconcerting truth about human nature: many people are willing to go against their moral compass under pressure from an authority figure.
Both experiments demonstrate the profound influence of social norms and authority on human behavior. While they serve as extreme examples, they are stark reminders that societal pressures and blind obedience to perceived norms can lead us astray. They also underscore the importance of critical thinking, self-awareness, and moral integrity in the face of societal and authoritative pressures.
Violence toward others isn’t the only potentially problematic aspect of social norms. Sometimes social pressures lead us to make choices that jeopardize our own health — such as the pressure brought about by drinking culture.
Alcohol plays a major role in social interactions worldwide. As a result, when someone decides to quit or cut back on alcohol, they often confront the mighty force of social norms. Let’s explore this challenging intersection.
These are just some of the challenges on the path to alcohol reduction or abstinence:
Fortunately, the narrative is slowly shifting. With increasing awareness of mental health and the benefits of a sober or reduced-alcohol lifestyle, the stigma is lessening. While social norms regarding alcohol can still pose challenges for those looking to quit or cut back, the landscape is evolving. The key is to stay true to our convictions, seek supportive environments, and remember that everyone’s journey is unique.

Social norms are part and parcel of our daily lives. Understanding their origins and impact helps us navigate them in a way that aligns with our individual values and promotes overall well-being. So the next time you feel that societal tug, take a moment to pause, reflect, and choose the path that's truly right for you.
Moreover, understanding the dynamics of social norms around alcohol can empower us on our journeys of quitting or cutting back. Seeing norms from an outside perspective and without judgment lets us decide what course of action is right for us. And as more and more people have started to do that in recent years, leading to a noticeable shift in the drinking culture, we’re in great company!
If you've ever felt the invisible tug of society telling you how to act or what to say, you've felt the influence of social norms, the unwritten rules of behavior that are considered acceptable in a group or society. They help us know what’s expected of us in various situations, from the simple — such as saying "please" and "thank you" or knowing what attire is acceptable for different occasions — to the more complex, such as navigating workplace dynamics or managing dinner with your future in-laws.
Social norms affect virtually every part of our lives and influence our confidence level and success. They also play into our drinking patterns and can be a major factor in our cutting back or quitting journeys. Let’s unpack social norms and explore their impact on our lives!
While social norms feel very “now,” they've actually been around since, well, forever. Let’s take a brief stroll through history to see how they've shaped cultures, societies, and behaviors throughout the ages. Needless to say, they’ve changed pretty significantly over time!
The last few decades have also witnessed some profound changes related to civil rights and liberties. From the Civil Rights Movement in the United States fighting against racial segregation and discrimination, to the global push for LGBTQ+ rights and women's marches demanding gender equality, social norms have been both challenged and redefined. These movements have challenged the status quo, showing that while norms might shape society, society can reshape norms.
Throughout history, social norms have both reflected and shaped the zeitgeist of the times. They provide fascinating insights into what societies value, fear, and aspire to. And as history has shown, while norms may be deeply entrenched, they're not set in stone. They evolve, just as we do. Who knows what the norms of tomorrow will look like? One thing's for sure: we'll play a part in shaping them!
Now let’s shift gears a bit and explore the biological underpinnings of social norms. Our brains are wired to fit in. Research has shown that our brain's dopamine-driven reward centers light up when we conform to social norms, giving us a literal feel-good sensation when we fit in.
Understanding the science behind social norms isn't just about knowing the "what," but the "why." Let's deep dive into the neural pathways, evolutionary reasons, and the psychology that play a role in how we conform and respond to social norms.
The science of social norms paints a vivid picture: our brains are designed to promote conformity, both for our literal survival and our social well-being. However, as with all things in life, balance is key. Blind conformity stifles individuality, so it's essential to find that sweet spot between fitting in and being true to oneself.
Social norms are nuanced, and not all are ultimately helpful. They can be a double-edged sword: they offer structure and predictability but also limits, stereotypes, and sometimes harm. Recognizing the multifaceted nature of norms is the first step in navigating them mindfully, ensuring they serve as helpful guides rather than restrictive chains.
Let’s examine these facets in more detail.
Social norms can provide safety and understanding. Imagine if there were no standards for driving on the road — chaos would ensue!
Sometimes, social norms can perpetuate limiting stereotypes or beliefs. Ever felt the pressure to look a certain way because "it's the norm"? That's a downside right there.
Unfortunately, not all widely accepted behaviors are benign. In some cases, social norms encourage behaviors that are downright detrimental to individual or societal well-being and bring out the worst of human nature.
Some of the darkest facets of our inclination to follow social norms came about as a result of two of the most chilling studies in the realm of social psychology — the Stanford Prison Experiment and Milgram's Obedience Studies. Each starkly illuminates the extent to which humans might go under the weight of perceived norms and authority.
In 1971, psychologist Philip Zimbardo conducted an experiment at Stanford University that involved turning a basement into a makeshift prison. He randomly assigned college students to roles of prisoners or guards. The goal? To study the effects of perceived power in a simulated prison environment.
The results were harrowing:
The study, initially intended to last two weeks, was terminated after just six days due to the extreme psychological effects that were observed right off the bat. This experiment highlighted how quickly social roles and norms can influence behavior, pushing people to act in ways they'd never have imagined they would have.
In the 1960s, in an effort to understand the events of World War II, psychologist Stanley Milgram set out to explore the factors that drove people to commit atrocious acts simply because they were ordered to.
Participants were led to believe they were part of a learning experiment that involved administering electric shocks to another participant (who was actually an actor) every time he or she answered a question incorrectly. As the questions progressed, participants were prompted to administer increasingly severe shocks, despite hearing the painful screams of the actors.
To everyone’s horror and surprise, a significant number of participants went on to administer what they believed to be fatal electric shocks just because an authoritative figure (the experimenter wearing a lab coat) told them it was necessary — and, if the subjects resisted, the authority figure pressured them by saying that not doing so would sabotage the experiment. In this way, Milgram’s study unveiled a disconcerting truth about human nature: many people are willing to go against their moral compass under pressure from an authority figure.
Both experiments demonstrate the profound influence of social norms and authority on human behavior. While they serve as extreme examples, they are stark reminders that societal pressures and blind obedience to perceived norms can lead us astray. They also underscore the importance of critical thinking, self-awareness, and moral integrity in the face of societal and authoritative pressures.
Violence toward others isn’t the only potentially problematic aspect of social norms. Sometimes social pressures lead us to make choices that jeopardize our own health — such as the pressure brought about by drinking culture.
Alcohol plays a major role in social interactions worldwide. As a result, when someone decides to quit or cut back on alcohol, they often confront the mighty force of social norms. Let’s explore this challenging intersection.
These are just some of the challenges on the path to alcohol reduction or abstinence:
Fortunately, the narrative is slowly shifting. With increasing awareness of mental health and the benefits of a sober or reduced-alcohol lifestyle, the stigma is lessening. While social norms regarding alcohol can still pose challenges for those looking to quit or cut back, the landscape is evolving. The key is to stay true to our convictions, seek supportive environments, and remember that everyone’s journey is unique.

Social norms are part and parcel of our daily lives. Understanding their origins and impact helps us navigate them in a way that aligns with our individual values and promotes overall well-being. So the next time you feel that societal tug, take a moment to pause, reflect, and choose the path that's truly right for you.
Moreover, understanding the dynamics of social norms around alcohol can empower us on our journeys of quitting or cutting back. Seeing norms from an outside perspective and without judgment lets us decide what course of action is right for us. And as more and more people have started to do that in recent years, leading to a noticeable shift in the drinking culture, we’re in great company!

Explore how embracing an existential crisis empowers personal growth, and learn 7 tips for navigating one effectively.
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
You’ve been feeling on edge for the past several weeks, but can’t exactly pinpoint what’s bothering you. You find yourself contemplating the meaning of your life, your purpose, and even your identity. What’s going on — have you completely lost it, or is this normal?
In this post, we'll explore the concept of an existential crisis: what it is, what causes it, and most importantly, how you can overcome it. Let’s get started!
The term existential crisis often refers to a form of inner conflict that stems from profound self-examination and the pondering of fundamental aspects of our life, identity, and purpose. It can cause us to look at our life and question our mere existence — hence the term existential.
Going through an existential crisis can be very unsettling, as it forces us to confront questions that we don’t necessarily have answers to. In many ways, it’s like a wake-up call from our inner self, trying to get our attention and urging us to examine our life on a deeper level. It often emerges during significant life events or transitions, but it can also creep in during quieter moments of self-reflection.
But, the most important thing to remember if we have an existential crisis — or are currently in the middle of one — is that they’re not uncommon. Everyone may experience an existential crisis at some point in their life.
Like many other crises, existential crises can be complex and convoluted. They vary from person to person and can manifest in various ways. However, there are some commonalities among people in the midst of one. Here’s a closer look at five of the most common symptoms and signs to watch out for:

Given the intensity of emotions, some people might find themselves turning to alcohol or other substances to help them cope with an existential crisis. However, doing so only exacerbates anxiety or depression.
While these signs can be distressing, it's important to recognize that an existential crisis is a natural part of personal growth. It can usher in a new season of life that helps us live authentically and purposefully.
Existential crises don’t just come out of nowhere. They are often triggered by various factors and life events. These crises are deeply personal experiences that often emerge when people are confronted with profound questions about the nature of existence, meaning, and purpose. Here’s a closer look at four common causes:
Keep in mind that, while these are some of the most common triggers for an existential crisis, triggers can vary from person to person depending on our life, circumstances, and unique situation.
There’s no doubt about it: existential crises can be challenging and uncomfortable. But we don’t have to let them overwhelm us. We can learn how to navigate an existential crisis in a healthy way so that we emerge stronger and wiser. With that in mind, here are seven practical steps to overcome an existential crisis:
Taken together, these steps can help us navigate an existential crisis in a healthy, constructive manner. Existential crises can be greatly distressing, but with time, we can come out the other side! It’s possible we may even look back one day and be grateful for the personal growth and transformation it initiated.
While existential crises can be unsettling, they also offer an opportunity for profound personal growth and transformation. They are moments when you question the status quo and embark on a journey to find deeper meaning and purpose in your life. By recognizing the triggers and causes of these crises, you can navigate them with greater awareness and emerge from the experience with a clearer sense of self and purpose. Remember, it's okay to question and explore; it's all part of the journey toward a more authentic and fulfilling existence.
If you’re turning to alcohol to help manage uncomfortable feelings, consider trying Reframe. We’re a neuroscience-backed app that has helped millions of people reduce their alcohol consumption and develop healthier lifestyle habits.
You’ve been feeling on edge for the past several weeks, but can’t exactly pinpoint what’s bothering you. You find yourself contemplating the meaning of your life, your purpose, and even your identity. What’s going on — have you completely lost it, or is this normal?
In this post, we'll explore the concept of an existential crisis: what it is, what causes it, and most importantly, how you can overcome it. Let’s get started!
The term existential crisis often refers to a form of inner conflict that stems from profound self-examination and the pondering of fundamental aspects of our life, identity, and purpose. It can cause us to look at our life and question our mere existence — hence the term existential.
Going through an existential crisis can be very unsettling, as it forces us to confront questions that we don’t necessarily have answers to. In many ways, it’s like a wake-up call from our inner self, trying to get our attention and urging us to examine our life on a deeper level. It often emerges during significant life events or transitions, but it can also creep in during quieter moments of self-reflection.
But, the most important thing to remember if we have an existential crisis — or are currently in the middle of one — is that they’re not uncommon. Everyone may experience an existential crisis at some point in their life.
Like many other crises, existential crises can be complex and convoluted. They vary from person to person and can manifest in various ways. However, there are some commonalities among people in the midst of one. Here’s a closer look at five of the most common symptoms and signs to watch out for:

Given the intensity of emotions, some people might find themselves turning to alcohol or other substances to help them cope with an existential crisis. However, doing so only exacerbates anxiety or depression.
While these signs can be distressing, it's important to recognize that an existential crisis is a natural part of personal growth. It can usher in a new season of life that helps us live authentically and purposefully.
Existential crises don’t just come out of nowhere. They are often triggered by various factors and life events. These crises are deeply personal experiences that often emerge when people are confronted with profound questions about the nature of existence, meaning, and purpose. Here’s a closer look at four common causes:
Keep in mind that, while these are some of the most common triggers for an existential crisis, triggers can vary from person to person depending on our life, circumstances, and unique situation.
There’s no doubt about it: existential crises can be challenging and uncomfortable. But we don’t have to let them overwhelm us. We can learn how to navigate an existential crisis in a healthy way so that we emerge stronger and wiser. With that in mind, here are seven practical steps to overcome an existential crisis:
Taken together, these steps can help us navigate an existential crisis in a healthy, constructive manner. Existential crises can be greatly distressing, but with time, we can come out the other side! It’s possible we may even look back one day and be grateful for the personal growth and transformation it initiated.
While existential crises can be unsettling, they also offer an opportunity for profound personal growth and transformation. They are moments when you question the status quo and embark on a journey to find deeper meaning and purpose in your life. By recognizing the triggers and causes of these crises, you can navigate them with greater awareness and emerge from the experience with a clearer sense of self and purpose. Remember, it's okay to question and explore; it's all part of the journey toward a more authentic and fulfilling existence.
If you’re turning to alcohol to help manage uncomfortable feelings, consider trying Reframe. We’re a neuroscience-backed app that has helped millions of people reduce their alcohol consumption and develop healthier lifestyle habits.

Bachelor parties are often synonymous with alcohol, but these 10 sober bachelor party ideas prove that booze-free fun is more than possible. Check them out to determine which is a best fit for your group!
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
Woo hoo! Your wedding is only a few months away, and as a final hurrah before the big day, you’re planning a bachelor party with your closest buds. If this were a few years ago, you all would be hitting the nightclubs and throwing back tequila shots like there’s no tomorrow. Now, you and many of your friends are now sober or sober curious, and you need a completely different pre-wedding celebration altogether.
Alcohol-fueled bachelor parties, while presented as fun and exciting in the moment, can actually result in alcohol poisoning, brushes with the law, broken phones, crashed vehicles, and an array of other potential regrets. Given that most bachelor party ideas are pretty boozy, how can you celebrate your upcoming marriage sans alcohol and its repercussions? In this blog post, we’ll be sharing several sober bachelor party ideas, so you can have a great time and stick to your health goals. Because who said you need alcohol to have a great time?!
Bachelor parties, commonly referred to as “stag nights” in certain cultures, have a rich history, dating back to ancient times. This pre-wedding celebration is said to have originated with the Spartans in the 5th century BCE During this era, military comrades would hold a dinner in the groom's honor and make toasts on his behalf, celebrating his last night as a single man. This practice marked the beginning of what we now know as bachelor parties.
Over time, the concept evolved and spread across different cultures. The basic premise remained the same: a celebration for the groom-to-be before his wedding. However, the nature of these celebrations varied greatly depending on cultural norms and societal expectations.
Alcohol became a key element of bachelor parties in many Western cultures during the 20th century. This shift can be attributed to a combination of factors. First, the relaxation of social norms around drinking played a significant role. The post-World War era, particularly in the United States and Europe, saw a significant shift in attitudes towards alcohol consumption. This period was marked by a rise in leisure activities and partying, with alcohol being a central feature.
Moreover, the commercialization of bachelor parties also contributed to the prominence of alcohol. As the event became more of a pre-wedding ritual, the hospitality and entertainment industries capitalized on it, promoting alcohol-heavy celebrations as a lucrative business.
What does a bachelor party without alcohol look like? For starters, there won’t be any hangovers or hangxiety to worry about! But aside from that, you’ll be able to make precious memories with your closest friends without alcohol’s effects on your short-term or long-term well-being.
Here are ten non-drinking bachelor party ideas.
Each of these bachelor party ideas for non-drinkers can ensure a memorable and enjoyable experience without booze.

Planning a sober bachelor party can be both fun and memorable, but it also requires plenty of time to ensure things run smoothly. Here are a few ways to plan a successful alcohol-free bachelor party celebration.
Whatever your pre-wedding bachelor's party looks like, we hope it’ll allow you to celebrate with your closest companions while staying true to your goals.
Let’s raise a mocktail together as we eagerly anticipate the friendship and nuptials ahead!
Woo hoo! Your wedding is only a few months away, and as a final hurrah before the big day, you’re planning a bachelor party with your closest buds. If this were a few years ago, you all would be hitting the nightclubs and throwing back tequila shots like there’s no tomorrow. Now, you and many of your friends are now sober or sober curious, and you need a completely different pre-wedding celebration altogether.
Alcohol-fueled bachelor parties, while presented as fun and exciting in the moment, can actually result in alcohol poisoning, brushes with the law, broken phones, crashed vehicles, and an array of other potential regrets. Given that most bachelor party ideas are pretty boozy, how can you celebrate your upcoming marriage sans alcohol and its repercussions? In this blog post, we’ll be sharing several sober bachelor party ideas, so you can have a great time and stick to your health goals. Because who said you need alcohol to have a great time?!
Bachelor parties, commonly referred to as “stag nights” in certain cultures, have a rich history, dating back to ancient times. This pre-wedding celebration is said to have originated with the Spartans in the 5th century BCE During this era, military comrades would hold a dinner in the groom's honor and make toasts on his behalf, celebrating his last night as a single man. This practice marked the beginning of what we now know as bachelor parties.
Over time, the concept evolved and spread across different cultures. The basic premise remained the same: a celebration for the groom-to-be before his wedding. However, the nature of these celebrations varied greatly depending on cultural norms and societal expectations.
Alcohol became a key element of bachelor parties in many Western cultures during the 20th century. This shift can be attributed to a combination of factors. First, the relaxation of social norms around drinking played a significant role. The post-World War era, particularly in the United States and Europe, saw a significant shift in attitudes towards alcohol consumption. This period was marked by a rise in leisure activities and partying, with alcohol being a central feature.
Moreover, the commercialization of bachelor parties also contributed to the prominence of alcohol. As the event became more of a pre-wedding ritual, the hospitality and entertainment industries capitalized on it, promoting alcohol-heavy celebrations as a lucrative business.
What does a bachelor party without alcohol look like? For starters, there won’t be any hangovers or hangxiety to worry about! But aside from that, you’ll be able to make precious memories with your closest friends without alcohol’s effects on your short-term or long-term well-being.
Here are ten non-drinking bachelor party ideas.
Each of these bachelor party ideas for non-drinkers can ensure a memorable and enjoyable experience without booze.

Planning a sober bachelor party can be both fun and memorable, but it also requires plenty of time to ensure things run smoothly. Here are a few ways to plan a successful alcohol-free bachelor party celebration.
Whatever your pre-wedding bachelor's party looks like, we hope it’ll allow you to celebrate with your closest companions while staying true to your goals.
Let’s raise a mocktail together as we eagerly anticipate the friendship and nuptials ahead!

Our brain has evolved to deal with life stressors through various coping mechanisms that manifest as habits. While some are healthy — such as meditation, deep breathing, progressive muscle relaxation, and exercise — others can backfire and make the situation worse.
Although it isn’t a treatment for alcohol use disorder (AUD), the Reframe app can help you cut back on drinking gradually, with the science-backed knowledge to empower you 100% of the way. Our proven program has helped millions of people around the world drink less and live more. And we want to help you get there, too!
The Reframe app equips you with the knowledge and skills you need to not only survive drinking less, but to thrive while you navigate the journey. Our daily research-backed readings teach you the neuroscience of alcohol, and our in-app Toolkit provides the resources and activities you need to navigate each challenge.
You’ll meet millions of fellow Reframers in our 24/7 Forum chat and daily Zoom check-in meetings. Receive encouragement from people worldwide who know exactly what you’re going through! You’ll also have the opportunity to connect with our licensed Reframe coaches for more personalized guidance.
Plus, we’re always introducing new features to optimize your in-app experience. We recently launched our in-app chatbot, Melody, powered by the world’s most powerful AI technology. Melody is here to help as you adjust to a life with less (or no) alcohol.
And that’s not all! Every month, we launch fun challenges, like Dry/Damp January, Mental Health May, and Outdoorsy June. You won’t want to miss out on the chance to participate alongside fellow Reframers (or solo if that’s more your thing!).
The Reframe app is free for 7 days, so you don’t have anything to lose by trying it. Are you ready to feel empowered and discover life beyond alcohol? Then download our app through the App Store or Google Play today!
Life throws all kinds of problems at us, but our brain has incredible abilities to handle stress, adversity, and change by developing various coping skills. The key lies in using the right ones. Otherwise, in the words of Virginia Satie, “Problems are not the problem; coping is the problem.”
What’s the difference between problematic coping strategies and ones that can really improve our life? And how does drinking fit into the picture when it comes to using alcohol to cope? Let’s explore these topics and talk about some coping mechanisms for alcoholics that can serve as safer alternatives.
Coping skills are essentially habits — repeated behaviors that happen in response to stressful situations. If we’ve been reacting to a particular set of circumstances in the same way for a long time, our brain goes on autopilot and our response becomes automatic.

Habits form through neuroplasticity: our brains are adaptable. Contrary to old ideas that adult brains are unchanging, they can actually transform and develop all through our lives. Neuroplasticity constantly works to help us learn, adapt, and, crucially, cope.
How does this happen? Our brain is made of neurons (billions of them!) and these neurons make connections with each other. When we have new experiences or learn something new, our neurons form new connections, actually changing our brain structure — this is the beauty of neuroplasticity.
The problem is, when the brain latches on to certain coping mechanisms — including those that make us feel better in the short term but spell trouble later on — the resulting habit can be very hard to break. For example, alcohol affects the brain's reward system, an intricate network of neurons that releases “feel-good” chemicals like dopamine when we do something pleasurable. Drinking alcohol triggers a flood of these chemicals, which creates an initial feeling of euphoria.
However, this relief is only temporary. Over time, the brain adjusts to these regular chemical baths by reducing its own production of dopamine. When alcohol is removed from the equation, the brain is left in a deficit. This lack of pleasure chemical can lead to withdrawal symptoms (such as anxiety, depression, or intense cravings for a drink) while leaving the original problem we were seeking relief from unresolved.
As a result, we often find ourselves coping with alcohol-related problems rather than with the original reason that led us to use drinking to cope in the first place. At this point, what started out as a coping mechanism takes on a life of its own. Rather than alleviating the original source of stress, the habit itself becomes the problem — we are now “coping” with the maladaptive coping mechanism itself.
Thankfully, the same thing that makes it easy for bad habits to form also makes learning healthy coping skills possible.
As we practice different coping techniques, we create new neural pathways, which become stronger with use. Our brain changes physically as we develop these skills, and the more we practice them, the easier they become.
Helpful coping strategies generally fall into two categories: problem-focused and emotion-focused. Problem-focused coping is all about tackling the source of the stress head-on — like delegating tasks to manage a heavy workload.
Emotion-focused coping, on the other hand, involves managing the emotional fallout from a stressful situation. This could mean taking a bubble bath after a hard day or meditating to find our inner peace.
Neither type of coping strategy is “better” than the other. A 2001 study published in the Journal of Personality and Social Psychology found that the most effective coping strategies involve a mix of both. However, since emotional coping strategies act as a multipurpose toolkit we can take with us as we face all kinds of different challenges, it makes sense to explore them in more detail.

One tried and tested emotion-focused coping method is mindfulness. Mindfulness is all about being present in the moment, aware of our thoughts, feelings, and surroundings.
Many studies have shown that mindfulness can help regulate our emotions, reducing stress and improving our overall mental well-being. When we practice mindfulness, we're encouraging our brains to form new, resilient neural pathways.
Mindfulness and meditation have also been studied extensively for their potential to help us manage stress, anxiety, and cravings. Practicing staying present and fully engaged with whatever we're doing at the moment can help us better understand our urges and stressors, recognizing them as temporary sensations rather than urgent needs that must be satisfied. This is why taking time each day to practice mindfulness or meditation can be a crucial part of our coping skill toolkit.
Another great emotional coping strategy is exercise. We all know that staying active is good for our physical health — but it's also a powerful coping tool. Physical activity releases endorphins, our body's natural mood lifters, and helps regulate stress hormones such as cortisol.
In fact, according to a 2013 review in the journal Clinical Psychology Review, regular physical activity can be as effective as medication or cognitive therapies in treating depression and anxiety. So, why not take a walk, try out a new dance class, or even just do some stretching at home? Our brain will thank us for it!
"Healthy body, healthy mind” isn’t just a saying: there's scientific truth behind it. Regular physical exercise has numerous benefits — boosting mood, reducing stress, and improving sleep — all of which help us manage cravings and maintain a healthy lifestyle. The endorphins (natural mood lifters) released during exercise help counterbalance the reduced dopamine production in our brains, making cravings less intense.
Cognitive-behavioral therapy (CBT) is a type of psychological treatment scientifically proven to help people understand and change thought patterns that lead to harmful actions, like excessive drinking. CBT works by helping us identify situations where you're likely to drink, develop strategies to avoid these triggers, and cope more effectively with stressors.
Coping skills within the CBT framework are both physical and mental. Physical methods include diaphragmatic breathing and progressive muscle relaxation, addressing the bodily symptoms of stress. Mental CBT coping skills include cognitive restructuring (reframing thoughts), behavioral activation, and setting specific goals to structure your day, all of which give us more control over our life before stressful circumstances arise.
Finally, never underestimate the power of a supportive community. Support can come in many forms: a dedicated group, a supportive friend or family member, a professional counselor or therapist, or even an online community such as the Reframe forum. When the seas get rough, it's helpful to have a crew we can lean on.
Each person's journey is unique, with different starting points, challenges, and goals. A voyage guided by science-based coping strategies can increase our chances of successfully navigating the waters.
Embracing mindfulness and meditation, regular exercise, cognitive-behavioral skills, and social connection as integral parts of our life might feel challenging at first. But every great journey starts with a single step! Be patient with yourself, celebrate your victories — matter how small! — and keep moving forward.
With the right tools and a supportive community, you're better equipped than you might think. We all have the power to improve our coping skills and navigate life more effectively!
Life throws all kinds of problems at us, but our brain has incredible abilities to handle stress, adversity, and change by developing various coping skills. The key lies in using the right ones. Otherwise, in the words of Virginia Satie, “Problems are not the problem; coping is the problem.”
What’s the difference between problematic coping strategies and ones that can really improve our life? And how does drinking fit into the picture when it comes to using alcohol to cope? Let’s explore these topics and talk about some coping mechanisms for alcoholics that can serve as safer alternatives.
Coping skills are essentially habits — repeated behaviors that happen in response to stressful situations. If we’ve been reacting to a particular set of circumstances in the same way for a long time, our brain goes on autopilot and our response becomes automatic.

Habits form through neuroplasticity: our brains are adaptable. Contrary to old ideas that adult brains are unchanging, they can actually transform and develop all through our lives. Neuroplasticity constantly works to help us learn, adapt, and, crucially, cope.
How does this happen? Our brain is made of neurons (billions of them!) and these neurons make connections with each other. When we have new experiences or learn something new, our neurons form new connections, actually changing our brain structure — this is the beauty of neuroplasticity.
The problem is, when the brain latches on to certain coping mechanisms — including those that make us feel better in the short term but spell trouble later on — the resulting habit can be very hard to break. For example, alcohol affects the brain's reward system, an intricate network of neurons that releases “feel-good” chemicals like dopamine when we do something pleasurable. Drinking alcohol triggers a flood of these chemicals, which creates an initial feeling of euphoria.
However, this relief is only temporary. Over time, the brain adjusts to these regular chemical baths by reducing its own production of dopamine. When alcohol is removed from the equation, the brain is left in a deficit. This lack of pleasure chemical can lead to withdrawal symptoms (such as anxiety, depression, or intense cravings for a drink) while leaving the original problem we were seeking relief from unresolved.
As a result, we often find ourselves coping with alcohol-related problems rather than with the original reason that led us to use drinking to cope in the first place. At this point, what started out as a coping mechanism takes on a life of its own. Rather than alleviating the original source of stress, the habit itself becomes the problem — we are now “coping” with the maladaptive coping mechanism itself.
Thankfully, the same thing that makes it easy for bad habits to form also makes learning healthy coping skills possible.
As we practice different coping techniques, we create new neural pathways, which become stronger with use. Our brain changes physically as we develop these skills, and the more we practice them, the easier they become.
Helpful coping strategies generally fall into two categories: problem-focused and emotion-focused. Problem-focused coping is all about tackling the source of the stress head-on — like delegating tasks to manage a heavy workload.
Emotion-focused coping, on the other hand, involves managing the emotional fallout from a stressful situation. This could mean taking a bubble bath after a hard day or meditating to find our inner peace.
Neither type of coping strategy is “better” than the other. A 2001 study published in the Journal of Personality and Social Psychology found that the most effective coping strategies involve a mix of both. However, since emotional coping strategies act as a multipurpose toolkit we can take with us as we face all kinds of different challenges, it makes sense to explore them in more detail.

One tried and tested emotion-focused coping method is mindfulness. Mindfulness is all about being present in the moment, aware of our thoughts, feelings, and surroundings.
Many studies have shown that mindfulness can help regulate our emotions, reducing stress and improving our overall mental well-being. When we practice mindfulness, we're encouraging our brains to form new, resilient neural pathways.
Mindfulness and meditation have also been studied extensively for their potential to help us manage stress, anxiety, and cravings. Practicing staying present and fully engaged with whatever we're doing at the moment can help us better understand our urges and stressors, recognizing them as temporary sensations rather than urgent needs that must be satisfied. This is why taking time each day to practice mindfulness or meditation can be a crucial part of our coping skill toolkit.
Another great emotional coping strategy is exercise. We all know that staying active is good for our physical health — but it's also a powerful coping tool. Physical activity releases endorphins, our body's natural mood lifters, and helps regulate stress hormones such as cortisol.
In fact, according to a 2013 review in the journal Clinical Psychology Review, regular physical activity can be as effective as medication or cognitive therapies in treating depression and anxiety. So, why not take a walk, try out a new dance class, or even just do some stretching at home? Our brain will thank us for it!
"Healthy body, healthy mind” isn’t just a saying: there's scientific truth behind it. Regular physical exercise has numerous benefits — boosting mood, reducing stress, and improving sleep — all of which help us manage cravings and maintain a healthy lifestyle. The endorphins (natural mood lifters) released during exercise help counterbalance the reduced dopamine production in our brains, making cravings less intense.
Cognitive-behavioral therapy (CBT) is a type of psychological treatment scientifically proven to help people understand and change thought patterns that lead to harmful actions, like excessive drinking. CBT works by helping us identify situations where you're likely to drink, develop strategies to avoid these triggers, and cope more effectively with stressors.
Coping skills within the CBT framework are both physical and mental. Physical methods include diaphragmatic breathing and progressive muscle relaxation, addressing the bodily symptoms of stress. Mental CBT coping skills include cognitive restructuring (reframing thoughts), behavioral activation, and setting specific goals to structure your day, all of which give us more control over our life before stressful circumstances arise.
Finally, never underestimate the power of a supportive community. Support can come in many forms: a dedicated group, a supportive friend or family member, a professional counselor or therapist, or even an online community such as the Reframe forum. When the seas get rough, it's helpful to have a crew we can lean on.
Each person's journey is unique, with different starting points, challenges, and goals. A voyage guided by science-based coping strategies can increase our chances of successfully navigating the waters.
Embracing mindfulness and meditation, regular exercise, cognitive-behavioral skills, and social connection as integral parts of our life might feel challenging at first. But every great journey starts with a single step! Be patient with yourself, celebrate your victories — matter how small! — and keep moving forward.
With the right tools and a supportive community, you're better equipped than you might think. We all have the power to improve our coping skills and navigate life more effectively!